Topical Marketing, Positive Change and E-Commerce are the new categories of Effie Awards Croatia, a competition that once again celebrates the most effective marketing efforts – and you have three whole months to submit your entries!
While the main goal of effective communication hasn’t necessarily been generating profit this year, it proved to be imperative for market survival. Therefore, Effie Awards Croatia is pleased to announce the launch of its 12th edition with brand new categories that are meant to empower and celebrate projects that have continued to raise the bar of effectiveness even in the hardest of circumstances, according to the awards organizer The Croatian Association of Communications Agencies (HURA).
Topical Marketing is a category for brands and agencies that managed to adapt quickly and react effectively to current events, such as the COVID-19 pandemic, elections, sports competitions etc. The Positive Change category will award marketing communication efforts that successfully combined business goals with a social cause, while the E-Commerce category is celebrating campaigns that effectively used insights, strategies, creativity and analytics to drive e-commerce shopper conversion.
The competition is open to all projects and campaigns that ran between 1 September 2019 and 31 January 2021 in Croatia. It is of utmost importance to have sufficient time to write a great entry, so that is why entrants will have three months to write and perfect their submissions! Early submission is open until 20 January, regular submission until 3 February and the final submission deadline is 16 February 2020. This provides everyone with enough time to create high-quality submissions that will adequately represent the project’s success and uniqueness. Also, you can receive a 30% discount when applying the same project to different categories!
If this year has discouraged you, don’t forget about the fact that you might not have been able to affect the rise or fall of categories as a whole, but you surely could have impacted your market share. These kinds of efforts will shine bright at this year’s Effie Awards for the whole communications industry to see.
You can submit your entries now. Visit www.effie.hr to find the manual with all necessary information on how to enter as well as see all former winning projects.