If something does make sense, then it’s definitely the benefits you get when purchasing Alchemy!
Your heart aches because you couldn’t enjoy the talk by Rory Sutherland, Vice Chairman of Ogilvy UK, at DK festival? Don’t worry, Rory found his way to you through the promotion of the Croatian translation of his book “Alchemy: The Surprising Power of Ideas That Don’t Make Sense” (in Croatian: Alkemija: Nevjerojatna moć ideja koje nemaju smisla). The book has recently been translated into Croatian thanks to the publication effort by Imago Ogilvy.
There are countless questions and just as many answers found in Alchemy: why do people behave irrationally, why do we prefer stripy toothpaste, why did everyone, for god’s sake, rush to buy toilet paper during the pandemics, why is it ok to be trivial and what are Sutherland’s 11 rules of alchemy for coming up with profitable ideas.
All HURA members benefit from purchasing multiple copies of the Croatian translation of the book. For every 5 books that you purchase, you get one for free. If you wish to reward your clients, employees or just outmatch your competition, simply contact firstname.lastname@example.org for information about the book purchase and next year many DK festival awards could adorn your shelves next to copies of Alchemy.
Find more information about the book, author or single purchase here.