You can submit campaigns and digital tools/platforms that ran from 1 January 2021 and 8 February 2022.
The 12th edition of MIXX Awards Croatia continues to spotlight the best digital campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign and Campaign Effectiveness) as well as digital tools/platforms for market communications, including the best strategy, content, webpage, mobile app, social media campaign, influencer marketing, the most innovative use of technology and the best sponsored content.
Digital marketing is skyrocketing. MIXX Awards Croatia 2022 honors this growth with changes to the application form (more precise digital metrics and market results) and two new categories: Campaign Effectiveness for digital campaigns that have achieved effectiveness by meeting and exceeding their stated objectives including influencing the audience to impact brand and sales metrics, and Influencer Marketing for best influencer marketing campaign that delivers the highest level of consumer engagement and fulfils brand objectives.
Last year was the golden year for digital. As much as coronavirus has made everyone’s lives more difficult, it has also pushed companies to digitalize faster, innovate digital experiences and develop digital marketing. The Croatian digital industry has reached some new heights, so it will be a pleasure to watch the celebration of the best in the digital stratosphere, said Daniel Ackermann (Degordian), Chairman of the MIXX Jury.
In addition to the new category, the entrants for the best digital campaign will compete for four awards and the Best-in-Show award, while eight awards are reserved for the best digital tools/platforms. The judges will look for a combination of creativity, strategy, execution, media use and results.
Regular submission is open until 28 January 2022, while the late submission deadline is 8 February. MIXX Awards Croatia is open to projects that ran from 1 January 2021 to 8 February 2022.
Find the submission form, and the manual here.
Featured photo: Marko Prpić/PIXSELL