Entry for MIXX Croatia is now open until 25 April and the winners will be announced at a ceremony in the victorious atmosphere of warm Zagreb evenings!
The 11th edition of MIXX Croatia continues to spotlight the best digital campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign and Cross-Media Integration Campaign) as well as digital tools/platforms for market communications, including the best strategy, content, webpage, mobile app, social media campaign, exceptional use of search engine advertising, the most innovative use of technology and the best sponsored content.
Considering the major shifts that occurred within the digital marketing ecosystem over the last decade, MIXX has always stayed relevant by adapting to the ever-changing market – and this year is no exception with the introduction of the new Best COVID/Earthquake Crisis Campaign category, which is open to projects that thematically refer to the pandemic, earthquakes and the consequences of these natural disasters, emphasizing the value of digital proactivity and social awareness – said the members of the MIXX Organisational Board, Anđela Buljan Šiber, Dunja Ivana Ballon, Daniel Ackermann, Mario Frančešević, Jan Jilek and Saša Škorić.
In addition to the new category, the applicants for the best digital campaign will compete for three awards and the Best-in-Show award, while eight awards are reserved for the best digital tools/platforms. The judges will look for a combination of creativity, strategy, execution, media use and results.
Regular submission is open until 15 April 2021, while the final submission deadline is 25 April. MIXX Croatia is open to projects that ran from 1 January 2020 to 20 February 2021. The best of the best will be revealed at a special award show where warm Zagreb evenings meet confetti meet having a good time – with safety measures in place for everyone included.
Find more information about the competition, the submission form and the manual here.