DISCUSSION POWERED BY A1
Beyond Personal – Why Individualization Is the Key
Necessity is the mother of invention, and the pandemic has been evidence of that – a positive effect of it being the rocketing digital adoption with levels that previously took several years to achieve. Digital transformation changed our lives and proved that process of transformations to suit customers’ personal needs is a constant.
Companies today understand, realize, and are willing to invest in the digital landscape, especially when talking about the necessity to radically increase digital touchpoints for a better customer and employee experience. Customers don’t want more predefined products and in-advance personalized services. They want much more control and freedom in their choice when it suits them.
Companies must adapt to the changed user habits that have especially come forward in this new normal age spurred and accelerated by the pandemic. Don’t miss the chance to hear experiences from leading companies and top experts and join Monika Majstorović (Marketing Director for Private Customers, A1), Zoran Šprajc (Anchorman, One of the Most Popular Domestic Presenters & Editor of RTL Direkt), Tomislav Pancirov (Digital Communications Consultant & Digital Nomad) and Dimitrije Trbović (CEO, Neostar) in this panel moderated by Kristina Laco (Board Member @ HURA, Director @ Komunikacijski ured Colić, Laco i partneri ) and learn why individualization is the key.