Freedom of expression, political correctness, the rapidly evolving agency model and startup culture redefining how we work – are these barriers to creativity that need to be tackled head-on or do they present new opportunities that can be used to push creative expression to its fullest potential? The pressure to keep up with the latest agency trends and technology can be overwhelming, but it also offers a chance to experiment and push the boundaries of what is deemed possible. It is time to recalibrate and turn these challenges into opportunities; and we can finally find ourselves outside the lines on any and all limitations to creativity. Find all the why’s and how’s at this discussion where experts from the region will discuss how to overcome all obstacles to get to unparallel creativity.
Discover new opportunities that can be used to achieve new creative heights with the man who will hold the moderator’s baton Nikola Žinić (Co-Chairman, and Chief Creative Officer, Bruketa&Žinić&Grey, Croatia), who will be joined by agency leaders from 5 countries: Vesna Beganović (Founder & Partner, Via Media, Bosnia and Herzegovina), Sašo Dimitrievski (Partner & Board Member, Pristop, Slovenia), Nikola Kapraljević (CEO, Infinum, Croatia), Sašo Pešev (Executive Partner, New Moment Macedonia, Albania and Kosovo, North Macedonia) and Srđan Šaper (Chairman, I&F Grupa, Serbia).