Founder, Orli& / Prime Weber Shandwick (SWE)
David Orlic: Stop working for brands – start building your own
His work as Deputy CEO & Head of Innovation for Prime Weber Shandwick, the world’s most awarded PR agency by Cannes Lions in the period 2010 – 2018 and the 5th bravest and most innovative agency on the planet according to Contagious Pioneers 2017, was praised and covered by the New York Times and Obama Foundation.
A multi-awarded communications expert with 15 years of experience ranging from the corporate boardroom to the political campaign trail, David Orlic is changing the landscape of communications industry with a proven track record of building brands, businesses and social ventures from zero to one.
Advising a number of prominent clients like IKEA, Visit Sweden and Electrolux, his specialties include brand strategy, change management and creative development. As one of the few people with a Cannes Lions Grand Prix and an Oxford MBA, in 2020 he founded Orli& with the mission to turn creative talent into defining business and civic leaders of the new decade.
While we’re witnessing a massive shift in how PR professionals and creative talent operate: from working for brands and businesses to building their own, David Orlic will present a new paradigm of partnerships, enabling creatively led businesses to thrive in the coming decade. Stop working for brands – start building your own will explain why this shift is happening right now and how it will change the dynamic between clients, agencies and talent in the 2020’s.