L’art Pour L’art: On the Role of Creativity Today

2023

Day 3

L’art Pour L’art: On the Role of Creativity Today

How loudly should we speak about the efforts invested in solving the problems of climate change, economic inequality, and all forms of injustice? Very loudly. As shown by the Edelman Trust Barometer, the public trusts the business sector more than governments. This HUOJ organized discussion will analyse why corporations and brands need to be increasingly transparent in communicating about environmental, social, and governance issues, and why the communications industry is here to continuously advise them on best practices and how to effectively convey key messages to target audiences. However, once we clearly state our achievements, do we fall into the trap of self-praise? The real work is yet to come – maintaining high standards and seeking new ways to raise them even higher.



Join the moderator Marina Bolanča (Owner and CEO, Abeceda komunikacije &amp; Vice President of The Croatian Public Relations Association) and her panelists Aleksandra Dilevska (CEO Publicis Groupe Croatia &amp; N. Macedonia, COO Adriatic), Marija Franić (Head Of Corporate Communications, Kaufland) and Irena Šarić Dombaj (Corporate Affairs &amp; Engagement Director for Adria-Balkan region, L'oreal) for a Croatian Association of Public Relations (HUOJ) organised discussion that is sure to ruffle some feathers but also provide solutions on how to be excellent in diversity.