UK General Manager, TRIBE (UK)
The woman who is known for bringing inspiration, conversation and commerce together is Lisa Targett, the UK General Manager at TRIBE, a global influencer marketing platform that connects brands with everyday people to celebrate them through beautiful content. During her reign at TRIBE, Lisa helped the company soar far beyond forecast – accounting for over 65% of TRIBE’s global revenue in her first year and convincing even the world’s most influential marketer Keith Weed to come on board as an investor himself.
Named The Drum’s #50Under30 and Diversity Journal’s “Women Worth Watching” in 2018, Lisa shows an innate talent for sparking innovative conversations. Following her work for some of the leading publishers in the world, including Telegraph, Daily Mail, Microsoft and Channel 9, Lisa went on to conquer the world of social media at TRIBE, which has partnered with some of the world’s biggest brands like Waitrose, Rimmel, Amazon, TikTok and Unilever since Lisa came on board. Thanks to her first-hand knowledge of social media and influencer marketing, her opinions were heard at conferences like Decoded, Unbound, Ad:Tech and PRWeek and seen in reputable publications such as Forbes and Business Insider.
As a firm believer that social media should be omnipresent in brand strategies that are tailored to the customer, Lisa asserts that there’s no one “better to create ads that your customers love than your customers themselves.” This is why Lisa is joining us at DK Piknik by Jamnica Botanica to talk with Nina Išek Međugorac, CEO of Media Val, about her vision of the future of social media in her interview Influencer Marketing for Marketers Who Hate Influencer Marketing, in which she will focus on her area of expertise – how to deliver amazing content quickly in a cost-effective way.