‘Chairmom’ & Chief Creative Officer, Dentsu Jayme Syfu (PHL) POWERED BY Dentsu
Merlee Jayme: When The Glass Ceiling Seems Unbreakable
One of only 8 women in the 100 best Chief Creative Officers in the world, based on the Drum global ranking in 2019, Merlee Jayme is the first Filipino to be awarded The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year Awards. While making sure she inspires with a strong vision, by nurturing talent and skills, giving advice and guidance to make people grow, she is led by words “Craziness curated for relevance.”
‘Chairmom’ and Chief Creative Officer of Dentsu Jayme Syfu, she is an opinion leader when it comes to topics close to her heart: mothers in a working world, mothers as the world’s favourite target market and the struggles of balancing home and career. To push female leadership, she also initiated the #sistergood project in her office to inspire women support at work.
Featured on CNN’s Leading Women, Jayme recently launched Dentsu MamaLab – a network of women from Singapore, Thailand, Taiwan, Indonesia and Japan, with the aim of creating great ideas that truly understand moms. A relentless entrepreneur who uses her creativity for humanity, she pushes for insights and innovation, which led her to winning major awards, becoming the only Filipino with the Cannes Lion Grand Prix and D&AD Yellow Pencils.
The creative world’s glass ceiling is a tough one to crack. It has never-ending layers. In fact, it seems to be made of tempered glass: toughened, thickened, heat-treated, remaining resistant to this very day. Jayme’s talk When The Glass Ceiling Seems Unbreakable will look at a woman’s journey to creative success and the many invisible barriers that block her way. She will share her experiences, stories and the possibilities to smash these layers of glass one by one, with the aim of proving that women and minorities have all the right and talent and skills to be equally recognised in this industry.