PR Legend (UK)
Yes, this is the person from your textbooks – get ready to meet the great Paul Holmes, often described as the most influential figure in the public relations industry globally! He started his career in England working for local newspapers – and today the whole world knows him as the leader, founder and CEO behind the famous Holmes Report.
Guided by the thought of building the authoritative voice of the global public relations industry, he founded The Holmes Report, dedicated to proving and improving the value of public relations. Twenty years later The Holmes Report becomes PRovoke, spanning five continents and producing world-renowned events, research and reports. Not only has The Holmes Report been recognising best practices and setting standards for years, but it also continues to recognise PR trends and dictate the future of the industry.
When it comes to trends, one of them is timeless – sustained success for any PR agency, public or private, as well as business in general, can only be built on the highest ethical and professional standards. But today your brand is actually all the things that other people are saying about you and the challenge is to make sure that people are saying the right things, claims Holmes. So, what are people saying about you? How to be in control? The real question is – how to face the future of PR?
Paul Holmes: PR 2020
So, how to face the future of PR? Come to DK2020 and find out. The PR 2020 talk has the answers you need – the profession will need to employ all channels. It will need to compete with and learn from other disciplines. It will need to recruit and develop people with new skills. Those who are not prepared for this changing environment will struggle; those who can meet these challenges will flourish as never before.