Everybody is invited to join this fully interactive discussion on new possibilities that are knocking on our industry’s door – and not seeing eye to eye is only a plus here. But, something we can all agree on is that the world is changing at the fastest pace ever. We’re being exposed to an increasing amount of signals competing for our attention. Rapid advancements on the AI front are opening up previously unimaginable possibilities but are also introducing a ton of uncertainties. It all has a profound impact on us individually, as an industry, and as a society. This talk will explore how those changes affect us, and specifically how they affect the next generation of kids that are quickly becoming the new generation of customers. What it does to their learning capabilities, expectations, mental health, and more. We’ll also get into the current state of generative AI and discuss how it ties into all this, what are some of the potential implications, and what we can expect from the future.
One of Croatia’s leading authorities on all things digital Vanja Bertalan (IAB Croatia Board Member, HURA Board Member and Advisor, Human) will share his pearls of wisdom, so see you in the first row of this surely intriguing exploration of our ever-changing world.