Ready, Steady, Play: Level Up Your Business with Esports by IAB Croatia

Ready, Steady, Play: Level Up Your Business with Esports by IAB Croatia

Are you tired of seeing ads that tout sustainability and eco-friendliness, only to find out it's all a bunch of hogwash? Green.hr and HURA feel you. Sustainability is a critical practice in advertising today, while greenwashing, overconsumption and wasteful practices represent a big problem that serves only to mislead consumers who prefer to buy goods and services from environmentally conscious brands. We will call out the greenwashing tactics used by advertisers who only care about their bottom line, so come join them for a discussion where we’ll look at the nitty-gritty of this hot topic issue in the industry. ESG experts will tackle tough questions and share their insights on how advertisers can actually practice what they preach. And for those who aren't willing to change their tune? Well, we’re sure to have some words for them too.



However, this isn't just about finger-pointing – we’re also here to inspire real action. Advertising has proven time and time again to be a powerful tool for creating positive change, and our panelists will share their strategies for doing just that – you will get a chance to listen to the host of the discussion Damir Ciglar (Renaissance Allrounder, Imago Ogilvy) and the panellists Ivana Budin (Member of the Management Board, Valamar Riviera), Vinko Filipić (Founder Green.hr &amp; Director, Greencajt Festival) and Igor Mladinović (Co-founder &amp; Director, Hearth).