Global Vice Chairman, Ogilvy / Author / TED Speaker (UK) POWERED BY Imago Ogilvy
Rory Sutherland: Make Advertising Great Again
Marketing and advertising’s most original thinker and inspirational speaker with 8.5 mil. views on TED worldwide, Rory Sutherland is the Global Vice Chairman of Ogilvy, one of the largest and most renowned advertising agencies in the world with 132 offices in 83 countries. According to The Guardian, he is also one of the most fascinating, influential, eccentric and witty people in the business who lives in the former home of Napoleon III – unfortunately in the attic.
Founder of Ogilvy’s behaviour science practice, Rory Sutherland is a persuasion technician that has few equals. Looking for ‘unseen opportunities’ in consumer behaviour, talking about advertising, persuasion and why humans do some of the silly things they do using psychological techniques, Sutherland stands at the centre of the advertising revolution in brand identities, designing cutting-edge, interactive communications that blurs the line between ads and entertainment.
If you want to get better at divergent thinking, persuasion or just want to know how and why consumers make their decisions, make sure not to miss this world-class talk by Rory Sutherland. In his talk Make Advertising Great Again, Sutherland will divulge why advertising has always had elements of greatness which would flourish if only advertising stopped limiting its own creativity and insights.