GIF Guru / Former CEO, GIPHY Studios / Founder & CEO, Future 8 (USA)
“I think in punch lines all day long”, declares Samantha Scharff, the world’s best short storyteller, as named by Wired. You probably used her creations when you sent that dancing cat gif to all of your friends – this former GIPHY Studios CEO and Emmy award-winning producer was named one of the Exceptional Women of the World by The Drum and now continues to conquer the digital world as Founder & CEO at Future 8 – so slow your scroll for this brilliant GIF Guru.
Her professional journey can only be described as unorthodox: starting with a dream of becoming a fashion designer, she found herself on a life-long mission of finding the next big thing in the digital industry. When she arrived at GIPHY, the first creative agency devoted to making original GIFs with hundreds of millions of daily users, she already had an impressive resume as an Emmy award-winning producer that fine-tuned her skills at Saturday Night Live. Always a step ahead in the digital content industry, her work as Head of Development for Maker Studios helped the company grow significantly, resulting in its acquisition by Disney.
“We have mere seconds to grab your attention”, says Scharff, and claims her superpower is her intuition – which is why her entrepreneurial endeavour has led her to the position of Founder & CEO of Future 8. This next-generation digital studio creates original content that connects with audiences across platforms and successfully develops custom-tailored strategies for companies to take them into the future of production and engagement.