Chief Creative Officer, FCB Ulka (IND)
As the leading woman of the communications industry, Swati Bhattacharya is widely known for breaking barriers, leading game-changing projects and winning major industry awards – under her creative leadership, FCB Ulka has become the most-awarded Indian company, amassing over 50 awards, four of which are the prestigious Cannes Lions awards. But, as she puts it, awards are welcome, but they are not the final destination on her journey of changing the world through the power of creativity.
Companies like Pepsi, Nescafe, 7Up and Kit Kat have all seen the Swati magic at work. What is her secret you might ask? Swati knows that consumers do not want to simply buy something – they want to believe in something. Brand purpose is her goal and creativity is her tool for achieving it. From her 22-year-long career at JWT India to breaking the mould at FCB Ulka, Swati has always managed to connect brands with consumers in deeply personal ways with creative and innovative campaigns that reflect her commitment to finding the human truths that ignite cutting-edge ideas.
While many are simply following outdated narratives, Swati is writing her own story – the one of inclusivity, creativity and intimacy that people connect with. This is why Swati is joining us at DK Piknik by Jamnica Botanica, where she will have an online interview with Paula Baburić, Strategic Planning Director at Publicis Groupe, about creativity and how exactly she harnesses it to achieve greatness for brands and consumers alike.