Cookies – can’t live with them, can’t live without them. The cookieless world is upon us, whether we like it or not, so IAB Croatia is gathering the best experts on the stage to prepare us for what’s inevitable. They will show us how and why third-party cookies are being rendered obsolete due to privacy and data control concerns; present the alternate identifiers for creating audience-targeting strategies that don’t infringe on consumer privacy and explain the process of the soon to be published IAB Croatia Guide on Third-Party Cookies – a must read for all those working in the digital industry who like to be ahead of the cookie game. So whether you are an expert in the field or just want to know what is going on about these cookies everyone is so worried about, this discussion is the place for you.
The cookie crumbling at the festival will be led by Mario Frančešević (Founder, SeekandHit), Marko Jambrešić (Client Director, dentsu & Business Lead, iProspect), Marko Mikeš (Meta Client Partner, Httpool), members of the IAB Croatia Third-party Cookies Hub, and Nenad Milić (Executive Director, IAB Serbia), so you can expect a discussion filled with expert insights, knowledgeable advice and concrete solutions to prepare us for the cookieless future.