Creative Director at Dentsu, the fifth largest advertising agency network in the world, Toshihiko Tanabe is empowering brands through various channels of creativity while successfully achieving his goal – Go beyond advertising.
Tanabe’s impressive portfolio of global campaigns includes brands like Toyota, Red Bull, Lexus and PlayStation. Aside from building integrated campaigns like the recent success of Toyota’s first-ever global campaign for the Olympic/Paralympic games, he’s not shying away from exploring different categories like PR, Film, Social & Influencer and Mobile, all while showcasing his holistic and media neutral approach.
Born in Tokyo and raised in 7 different countries around the globe, Tanabe is renowned for his wide spectrum of creative work, which also includes helping Madonna launch her skincare. His field of work ranges from concepting business models for upcoming ventures, creating a music festival for Red Bull and designing headphones for Bose that were sold out in days. Along the way, he’s also been awarded at Cannes Lions, Clio, and many others.