DISCUSSION POWERED BY FRANCK
Tradition or Innovation? Why Not Both!
The market today is flooded with new products and innovations; each choice is accompanied by a spectrum of possibilities. But we always return to some brands spontaneously, without thinking – because they have always been with us, and in their quality, they are consistent and continuously innovating. These are the brands that remind us of childhood and youth and seem to be present with ease for years and decades – but what really lies in the back of their brand strategies?
Behind the scenes of success lies dedicated work, identifying new communication channels, listening to the needs of target groups, working to maintain a market position – and fearlessly going beyond the expected framework. Is the path straight and easy or full of challenges that we are not aware of? How do “traditional” brands find loyal customers and sympathizers even among the youngest audience in a time of constant change? What about those who got lost on the public radar and then rose again – what is written in their communication strategies and what future awaits them? We will find out the answers to these questions and much more in the panel called Tradition or Innovation? Why Not Both!
So don’t miss out on joining industry experts Zvonimir Seki (Chief Marketing Officer, Franck), Nikolina Zečić (Director of Management Customer Experience, Marketing, Identity and Communication, Zagrebačka banka), Natko Beck (Communicator of the Year, a mouthy doctor who brought science to social media & demystified it) and Ivan Šarić (Presenter & Stand-up Comedian) in this lively discussion moderated by Vedran Sorić, an expert in strategic management and a sales consultant who successfully shatters sales myths.