YOUNG LIONS SCHOOL | Chris Do

2020

The World's Most Influential CMO / Independent Director, WPP / Former CMO, Unilever (UK)



 Keith Weed is certainly amongst the world’s most important&nbsp;leaders&nbsp;in the history of our industry. The shift of focus towards&nbsp;brands with purpose, the biggest change in our industry in the past decade, is his direct and undeniable legacy. Voted as the world’s greatest and most influential Chief Marketing Officer in 2017, 2018 and 2019 by&nbsp;Forbes, he spent his career championing one of the world’s most&nbsp;progressive marketing agendas, with a view on what the industry needs for a sustainable future, and leading the change around social and environmental sustainability.



As the CMO of Unilever, the world’s second biggest advertising spender, Weed has been a&nbsp;trailblazer&nbsp;for both the company and the industry. Voted&nbsp;Global Marketer of the Year&nbsp;by the World Federation of Advertisers and winner of The Drum's Lifetime Achievement Award in 2018, Weed devoted his time to constantly&nbsp;evolving&nbsp;the company’s approach to marketing, making it fit for the disruptive and fast-paced environment and thus achieving the business case for sustainability.