Forget meaningless impressions and vanity metrics — this year’s DK2025 is back in Rovinj with its most sun-soaked edition yet. And as if the first lineup announcements weren’t enough, get ready for a keynote speaker whose insights on consumer attention will have people fighting for a seat.
In today’s digital chaos, attention is the currency — the only metric that actually matters. That’s why Karen Nelson-Field, one of the most influential figures in advertising, is coming to DK2025. A globally recognized No.1 authority on attention econometrics, she’s here to drop truth bombs that will change how brands define success. Yes, you heard that right.
Forget useless stats — her attention-based research turns data into real results and proves that attention isn’t just measurable, but something brands can strategically amplify. For those who actually care about strategies that work, her keynote won’t just be an opportunity to hear something new — it’ll be a wake-up call to rethink everything.
The Attention Economy: All Marketers are Wizards (Without the Hat) is what she’s bringing to the main stage. This is where you’ll learn how to win the battle for attention and make your brand stand out in the overcrowded digital world. Pulling insights from her book The Attention Economy: A Category Blueprint, Nelson-Field will lay down her theory on boosting attention, connecting the dots between creativity, data, and cutting-edge tech — yes, including AI.
As the founder and CEO of Amplified Intelligence, she’s set the industry standard for digital ad effectiveness. She holds the record for the most published research on WARC, has owned the stage at Cannes Lions, and says it loud and clear: if you can hold someone’s attention, you have the power. In a world where traditional KPIs are increasingly irrelevant, Nelson-Field is here to show brands what success actually looks like — no fluff, just hard facts.
She won’t be alone on the main stage. Sharing the spotlight will be Sophia the Robot, the world’s most famous humanoid AI, and Fernando Machado, the CMO Business Insider calls the most innovative in the game, with over 200 Cannes Lions awards under his belt. Expect nothing less than a festival that questions everything, challenges norms, and attracts those who refuse to settle for mediocrity.
So, creatives, marketers, digital pros, media folk, and all communication enthusiasts, if you want to be where the best of the best gather, mark your calendars for 15—18 May in Rovinj.
