Awards | DK

The best projects have been selected by the expert jury of advertisers and agencies, and what follows is the selection for the special BalCannes Editor's Pick Award and the announcement of finalists!



The best projects of BalCannes 2023 have been selected! And yes – in addition to celebrating the spirit of this region and uniting the best agencies and advertisers from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia and Serbia, the BalCannes competition is without a doubt proof of exceptional creativity and out-of-the-box originality that goes beyond national borders, sometimes due to market conditions – but most often despite them.



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The importance of BalCannes is also recognised by the incredible trust of regional creatives: more than 180 projects were entered into the new edition of this regional competition, which also marks a record number of entries for BalCannes, among which almost a quarter of all projects were entered in the Social Responsibility category. This indicates the region's awareness of the importance of communicating ethical messages and their important role in driving positive change. This goes to prove that the world isn’t that grey, on the contrary – BalCannes shows that it can be quite colourful!



The best among the projects will be celebrated at the award ceremony of the <a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">DK2023 festival</a>, which will be held in Rovinj from 20-23 April.



Advertising experts who diligently selected the region’s best projects are:



Petra Čadež (Atlantic Group, Slovenia), Jelena Čađenović (A1 Serbia, Serbia), Urban Kramberger (Pivovarna Laško Union, Slovenia), Nađa Lutvikadić Fočo (BH Telecom, Bosnia and Herzegovina), Maja Naumovska Saveska (HALKBANK AD Skopje, North Macedonia), Alina Radusin (Wiener osiguranje Vienna Insurance Group, Croatia) and Zvonimir Seki (Franck, Croatia).



<figure class="wp-block-image alignwide size-full"><img width="716" height="680" src="https://res.cloudinary.com/dgzjet5jn/images/w_716,h_680,c_scale/f_auto,q_auto/v1671541134/BalCannes-2023-oglasivaciagencije/BalCannes-2023-oglasivaciagencije.jpg?_i=AA" alt="" class="wp-image-3956" data-public-id="BalCannes-2023-oglasivaciagencije.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1671541134" /></figure>



The following agency experts also decided on the best projects:



Luka Bajs (SHIFT, Slovenia), Sašo Dimitrievski (Pristop, Slovenia), Jelena Fiškuš (Studio Sonda, Croatia), Bojan Hadžihalilović (Fabrika, Bosnia and Herzegovina), Vladimir Mitrović (Ovation BBDO, Serbia), Sašo Pešev (New Moment Skopje, North Macedonia), Anja Radulović (Leo Burnett Belgrade, Serbia), Dejan Spirkoski (Saatchi &amp; Saatchi, North Macedonia), Dejan Šijuk (Aquarius Banja Luka, Bosnia and Herzegovina), Nikola Žinić (Bruketa&amp;Žinić&amp;Grey, Croatia).



What follows is the selection for the special BalCannes Editor's Pick Award, which will be handled by an expert jury of regional industry media representatives, as well as the announcement of the BalCannes finalists. The story of the colourful regional creativity does not end there – in April ensues the awards ceremony, and then the publication of the BalCannes Report, a report that will surely come in handy to the region’s industry experts!

BalCannes 2023 marks a record number of entries, and the biggest growth yet in socially responsible projects

Imago Ogilvy wins agency of the year at IdejaX, and Kraš is IdejaX best advertiser



Award ceremonies for the Croatian communications industry are held at the DK Festival in Rovinj, and on the second day of the festival IdejaX awards went to the most creative communications achievements!



The winners of&nbsp;IdejaX, a national competition in creativity&nbsp;that has for the last 13 years gathered agencies competing with their creative ideas, have been announced on April 21 in the Main Hall in Rovinj.&nbsp;The title of the agency of the year went to Imago Ogilvy, and Kraš is the advertiser of the year at IdejaX.



Top agencies of IdejaX, in order are&nbsp;Imago Ogilvy, Bruketa&amp;Žinić&amp;Grey, Studio Sonda, Señor, Design Bureau Izvorka Jurić, McCann Zagreb, MinusMinus Agency, Studio Tumpić/Prenc, Utorak, Odjel Marketinga HNK Hajduk, Šesnić&amp;Turković, Šanavala, BBDO Zagreb i Lesles.



IdejaX has for years been the place where both big and small agencies are competing, as well as independent artist, with their creative ideas and marketing projects for which they can get gold, silver and bronze awards. The projects are competing in four categories – Best on Market, Best of Ad-Making, Best Branding &amp; Rebranding and a new category Best of Positive Change – and this year these projects have stood out from the rest.



In the Best on Market competition group the winners of the gold IdejaX are:



<ul>
<li>BiteMe Nutrition and Imago Ogilvy&nbsp;and their project Feed your greatness in the&nbsp;Food&nbsp;category</li>



<li>HEINEKEN Hrvatska and Bruketa&amp;Žinić&amp;Grey&nbsp;for their project Tuđi čovik in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>Pipi Beverages and Imago Ogilvy&nbsp;for their Uvik aktualna i #bolimePipi projects in the&nbsp;Non-Alcoholic Beverages&nbsp;category</li>



<li>Raiffeisenbank Hrvatska and McCann Zagreb&nbsp;with their project RBA Neovisni in the&nbsp;Finance and Insurance&nbsp;category</li>



<li>VIOLETA and Utorak&nbsp;for their BITI BEBA JE SPORT ZA SEBE project in the&nbsp;Household&nbsp;category</li>



<li>VARTEKS and Señor&nbsp;and their project OTKRIJ VARTEKS in the&nbsp;Fashion and Beauty&nbsp;category</li>



<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;for their project Croatia za Hrvatsku! in the&nbsp;Corporate Communications&nbsp;category</li>
</ul>



The first award in the Best of Ad-Making competition group goes to:



<ul>
<li>Zalando and MinusMinus Agency&nbsp;and their project Ljeto je u tebi in the&nbsp;Film&nbsp;category</li>



<li>HIGH SPIRITS and Design Bureau Izvorka Jurić&nbsp;for their SAMPÉ gin project in the&nbsp;Design&nbsp;category.</li>
</ul>



The gold award in the Best Branding &amp; Rebranding competition group goes to:



<ul>
<li>Croatian Designers Association and Šesnić&amp;Turković&nbsp;and their Squeeeze project in the&nbsp;Branding&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;for their project Dorina in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



In the Best of Positive Change competition group the gold statue goes to:



<ul>
<li>HNK Hajduk and Odjel marketinga HNK Hajduk&nbsp;for their project Za bolji svit – Hajduk Split in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



The silver award in the Best on Market competition group goes to:



<ul>
<li>Kraš and Studio Sonda&nbsp;and their project Čvarak Dorina in the&nbsp;Food&nbsp;category</li>



<li>Franc Arman and Studio Tumpić/Prenc&nbsp;for their Vrijeme je za tvoje vrijeme project in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>Studena and Imago Ogilvy&nbsp;and their project GUC GUC in the&nbsp;Non-Alcoholic Beverages&nbsp;category</li>



<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;for the LAQO muzej staromodnih osiguranja u metaversu project in the&nbsp;Finance and Insurance&nbsp;category</li>



<li>Turistička zajednica grada Omiša and Lesles, kreativni studio za proizvodnju filma i videa&nbsp;for their project Omiški polumaraton 2022. in the&nbsp;Tourism, Culture and Leisure&nbsp;category.</li>
</ul>



The silver IdejaX in the Best of Ad-Making competition group:



<ul>
<li>Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project LAQO muzej staromodnih osiguranja u metaversu in the&nbsp;Digital&nbsp;category</li>



<li>Studena and Imago Ogilvy&nbsp;for their project GUC GUC in the&nbsp;Film&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;for their project Dorina – Vizualni identitet in the&nbsp;Design&nbsp;category.</li>
</ul>



The winners of the silver award in the Best Branding &amp; Rebranding competition group are:



<ul>
<li>Tre Terre and Studio Sonda&nbsp;and their project Nota – Multisenzorna etiketa vinskog octa in the&nbsp;Branding&nbsp;category</li>



<li>Kraš and Studio Sonda&nbsp;and their Moto project in the&nbsp;Rebranding&nbsp;category</li>



<li>Kraš and Imago Ogilvy&nbsp;for their Uživaj između redova project in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



The second place in the Best of Positive Change competition group goes to:



<ul>
<li>Pipi Beverages and Imago Ogilvy&nbsp;and their project Pipi guza in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



The winners of the bronze award in the Best on Market competition group are:



<ul>
<li>Zagrebačka pivovara and BBDO Zagreb&nbsp;and their project Ožujsko – Kumovi in the&nbsp;Alcoholic Beverages&nbsp;category</li>



<li>IKEA and BBDO Zagreb&nbsp;for their project DAN KAD JE OTVORENA IKEA in the&nbsp;Household&nbsp;category.</li>
</ul>



The bronze IdejaX in the Best of Ad-Making competition group goes to:



<ul>
<li>LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey&nbsp;and their project LAQO komunikacijska platforma in the&nbsp;Film&nbsp;category</li>



<li>VARTEKS and Señor&nbsp;with their projectOTKRIJ VARTEKSin the&nbsp;Film&nbsp;category</li>



<li>Ledo and Šanavala&nbsp;and their project Vrijedi ponoviti in the&nbsp;Film&nbsp;category</li>



<li>Turistička zajednica grada Zagreba and Šanavala&nbsp;for their Artupunktura project in the&nbsp;Design&nbsp;category</li>



<li>Kraš and Imago Ogilvy&nbsp;and their project Uživaj između redova in the&nbsp;Design&nbsp;category</li>



<li>Franc Arman and Studio Tumpić/Prenc&nbsp;for their Vrijeme je za tvoje vrijeme project in the&nbsp;Design&nbsp;category</li>
</ul>



In the Best Branding &amp; Rebranding competition group the winners of the bronze award are:



<ul>
<li>Turistička zajednica grada Zagreba and Šanavala&nbsp;for their project Artupunktura in the&nbsp;Branding&nbsp;category</li>



<li>Indirekt and Señor&nbsp;with their project Indirekt in the&nbsp;Branding&nbsp;category</li>



<li>Lega-Lega and Mit dizajn studio&nbsp;and their project Leger in the&nbsp;Branding&nbsp;category</li>



<li>OPG Majetić and Studio Tumpić/Prenc&nbsp;for their project Haskap – piće kozmonauta in the&nbsp;Rebranding&nbsp;category</li>



<li>Ida Nova and Design Bureau Izvorka Jurić&nbsp;and their KUPILEK rebranding project in the&nbsp;Rebranding&nbsp;category.</li>
</ul>



The winners of the bronze award in the Best of Positive Change competition group are:



<ul>
<li>Ured za ljudska prava and prava manjina Republike Hrvatske and I TO NIJE SVE&nbsp;for their project Projekt INCLuDE in the&nbsp;Best of Positive Change&nbsp;category.</li>
</ul>



It’s important to note that the statues of this creativity competition have been redesigned this year, celebrating the competition’s reputation and longevity, and the new visual identity is the work of&nbsp;Sven Sorić, the vice president of the Croatian Designers Association, and Jelena Babić. “IdejaX is awarded to the projects whose success lies in the intersection of creative chaos and rational decision making, which meet where the left side and the right side of the brain are connected (or like the left and the right hand are intertwined). Metal and wood are the two halves of the award, whose positioning makes up the shape of the letter X. That shape isn’t clean, it is “stuck” in&nbsp;the middle of connecting of these two surfaces – two halves of an idea – the one that is sharp and seemingly more valuable, and the one that is robust and grounding,”&nbsp;say the creators of this new statue, that have based it on the competition’s philosophy, as well as its aspiration for creative excellence in the service to the community – among other things, through sustainable materials also.



A great atmosphere at the long-awaited DK Festival has made the celebration of the best ideas, young talent of the communications industry, esteemed agencies, advertisers and individuals even more special. After the BalCannes award ceremony on the first night, and IdejaX and Young Lions Croatia on the second night; the final night of the festival is reserved for MIXX and Effie Awards Croatia award ceremonies.

IdejaX

Utorak. Biro za propagandu. and PHD Media win Effie Grand Prix for Jadran Galenski Laboratorij



Effie award ceremony took place in the glamorous atmosphere at the main stage of DK2023 in Rovinj, and the Grand Prix award went to OŠ I EFFIE STAVIT U NOS? project.



At the new edition of the DK Festival the winners of the Effie Awards Croatia have been announced. Effie celebrates efficiency of the marketing communications. The statues are awarded to the best agencies and advertisers for their remarkable market communication in the segments of creativity, strategy and achieved market results during the past year.



The winners of the Grand Prix and the gold Effie 2023 award are Jadran Galenski Laboratorij and Utorak. Biro za propagandu. agency for their project OŠ I EFFIE STAVIT U NOS? in collaboration with PHD Media agency in the Health category.



The silver was awarded to the GUC GUC project by Studenac and Imago Ogilvy, Ascanius Media, Drap and Rational International agenciesin the Beverages category, as well as Uplift by Mastercard Europe, podružnica Zagreb and its primary agency Val grupa komunikacije and its associates Algebra, RTL Hrvatska, Dentsu Croatia and Ekonomski institut Zagreb in the Corporate Reputation and Public Relations.



There were four winners of the bronze award. The first winner is Ledo Plus, Šanavala agency and their associate Go2Digital for their project Vrijedi ponoviti in the Food category; the second winners of the bronze award Jamnica plus and PINK MOON, STUDIO NEXUS and Producenti for their Vrijeme je za godišnji project in the Beverages category; the third winners are Raiffeisen bank (Croatia) and McCann Zagreb, Degordian and Publicis for their project RBA Neovisni in the Finance and Insurance category, and the last ones are Bolton Croatia, EssenceMediacom for their project Priča o mirisu kojeg se sjećate. I sjećate. in the Sustained Success category.



This gathering of the communications community and their great mood has made the celebration of the most efficient Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Featured image: Emica Elvedji/PIXSELL

Effie

<a href="https://res.cloudinary.com/dgzjet5jn/images/v1695998373/BalCannes-Pravilnik-2024/BalCannes-Pravilnik-2024.pdf?_i=AA" data-type="link" data-id="https://res.cloudinary.com/dgzjet5jn/images/v1695998373/BalCannes-Pravilnik-2024/BalCannes-Pravilnik-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Pravilnik na hrvatskom jeziku pronađite na poveznici.</a>



Can you envision yourself standing in the spotlight? Do you hear the thunderous applause from the audience? Are you ready to experience what it feels like for your hard work and expertise to be officially recognised by the entire region? If the answer is yes, you can start writing your award acceptance speech, picking out your most glamorous outfit because BalCannes, a competition that unites the regional communications industry and highlights its brilliance IS BACK!



BalCannes is a regional creativity competition with more than a decade-long experience in uniting the markets of Bosnia and Herzegovina, Croatia, North Macedonia, Serbia and Slovenia that celebrates the best and most original projects, agencies and advertisers in the region.



In each of the seventeen business categories, the shortlisted projects – selected by the Advertisers Jury and Agencies Jury – are competing to win gold, silver, and bronze awards. The best project of the BalCannes competition wins the Grand Prix, and we are also awarding the Best Agency and Best Advertiser in the region! If you're still hungry for more, BalCannes will satiate your creative appetite – an additional third jury comprised of the best representatives of the media used their expert editorial skills to award the best with the BalCannes Editor’s Pick Award!



YOU can enter an integrated campaign, as well as parts of a campaign that represent a singular idea that was present during the two-year long qualification period from 20 August 2021 to 16 November 2023. The early deadline is 17 October, and the late deadline ends on 16 November 2023.



Photo: Emica Elvedji/PIXSELL

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