Awards | DK

The first round of BalCannes 2025 judging is underway, and the competition is fiercer than ever. A whopping 201 projects from five countries are in the ring, fighting for the title of the region’s best.



This year’s entry period closed on January 30, and let’s just say — regional creatives did not hold back. With over 200 submissions, BalCannes has officially shattered all past records. If that doesn’t prove how much the industry values this competition, nothing will.



The Market Mosaic category dominates the field, but Positive Change Mosaic is making waves too, with nearly 23% of projects tackling ethical and social impact themes. This year’s BalCannes entries are led by a strong showing from across the region, with 33% share of entries coming from Croatia, 28.4% from Serbia, 19.1% from Slovenia, 11.8% from North Macedonia, and 7.4% from Bosnia and Herzegovina.



But BalCannes isn’t just about pretty campaigns — it’s a hard-hitting industry snapshot, a pulse check on the best work coming out of Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia. And only the strongest will make it to the finish line: the exclusive award ceremony at DK Festival, happening 15—18 May, 2025, in Rovinj.



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/02/1-BalCannes-2025_CIJELI-ZIRI.png" alt="" class="wp-image-9477"/></figure>



Right now, it’s all in the hands of <a href="https://www.danikomunikacija.com/news/meet-the-experts-wholl-crown-the-regions-best-at-balcannes" target="_blank" rel="noreferrer noopener">the BalCannes jury</a>, who are sifting through the entries to decide who makes it to the final round. The top work won’t just win awards — it’ll be immortalized in the BalCannes Report, dropping after the winners are revealed.



Don’t forget that this year we’ve introduced a whole new stage for the award ceremonies — THE OTHER BEACH STAGE, where will enjoy in the glamorous award ceremony under the beautiful clear skies of Rovinj. If the weather doesn’t decide to rain on our parade.



Stay tuned. The best is yet to come.

BalCannes 2025 smashes records: 200+ entries battle for the top

ABOUT IDEJAX



The X factor: you either have it or you don’t. That’s precisely what the expert jury hunts for at IdejaX, the premier national creativity competition. Here, agencies and independent professionals go head-to-head with their boldest ideas across 4 competition tracks — Best on Market, Best in Channel, Best Branding &amp; Rebranding and Best of Positive Change — and only those that displayed the most original concepts get up on the DK Festival stage to accept their hard-earned award for limitless creativity in communications. This year we're introducing a whole new competition track — Best in Channel that awards the best ideas in market communications in 13 categories, as well as new categories in the Best on Market competition track. Don't worry, <a href="https://www.danikomunikacija.com/news/idejax-2025-call-for-entries-the-new-age-of-creativity-is-here" target="_blank" rel="noreferrer noopener">we've written everything down for you.</a>



IDEJAX 2025 HIGHLIGHTS



Among more than 200 project entries,&nbsp;title of the Agency of the Year went to Imago Ogilvy, the Grand Prix was awarded to&nbsp;Bruketa&amp;Žinić&amp;Grey&nbsp;and Podravka is the Advertiser of the Year at IdejaX.



Top agencies of IdejaX, in order are&nbsp;Imago Ogilvy, Bruketa&amp;Žinić&amp;Grey, Studio Sonda, BBDO Zagreb and Superstudio.



A detailed overview of the winners in all four tracks can be found&nbsp;<a href="https://www.danikomunikacija.com/news/imago-ogilvy-is-the-agency-of-the-year-at-idejax-bruketazinicgrey-won-the-idejax-grand-prix-and-podravka-is-the-best-advertiser" target="_blank" rel="noreferrer noopener">here</a>. So, a big congratulations to everyone who showed us the grandeur of their creativity at IdejaX 2025. Until next year, keep creating amazing campaigns, challenging the norms, and demonstrating the immeasurable power of creativity.



Check out the scores in <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748349567/IdejaX-2025_Best-on-Market_OCJENE/IdejaX-2025_Best-on-Market_OCJENE.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best on Market,</a> <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748348214/IdejaX-2025_Best-in-Channel_OCJENE/IdejaX-2025_Best-in-Channel_OCJENE.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best in Channel</a>, <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748348233/IdejaX-2025_Best-Branding-Rebranding_OCJENE/IdejaX-2025_Best-Branding-Rebranding_OCJENE.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best Branding &amp; Rebrading</a> and in <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748348211/IV.-Best-of-Positive-Change_Ocjene/IV.-Best-of-Positive-Change_Ocjene.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best of Positive Change</a> tracks. The full list of winners can be found <a href="https://www.danikomunikacija.com/news/imago-ogilvy-is-the-agency-of-the-year-at-idejax-bruketazinicgrey-won-the-idejax-grand-prix-and-podravka-is-the-best-advertiser">here</a>.

IdejaX

ABOUT EFFIE



We’re all about effectiveness over here. Numbers, stats, results, creativity. You have to prove you’ve dominated in every field in order to deserve the so-called Oscar of the advertising industry. Effie celebrates the effectiveness of marketing communications. The trophies are awarded to the best agencies and advertisers for their remarkable market communication. Don’t let the big names that have already won the award scare you. Bite the bullet and get recognized by the biggest experts of the industry.



EFFIE 2025 HIGHLIGHTS



The winner of the Grand Prix and the recipient of the Gold Effie Award Croatia 2025 is Zagrebačka pivovara, together with the agency BBDO Zagreb, for the project Budi hrabar, budi zdrav, in collaboration with strategic partners 404 / MYTY, OMD Media and Croatia poliklinika.



The winners of the gold Effie Croatia 2025 award are Podravka and Bruketa&amp;Žinić&amp;Grey agency with their partners OMD Media and Enterwell for their project SVE IMA BOLJI OKUS S VEGETOM in the Food category; Konzum plus and ZOO agencija agency with their strategic partners TCC Global and REAL GRUPA for the Mali veliki talenti 2 project in the Retail and E-commerce category Zagrebačka pivovara and BBDO Zagreb in partnership with 404 / MYTY, OMD Media and Croatia poliklinika for their Budi hrabar, budi zdrav project in the Positive Change: Social Good: Brands and Non-Profits category; A1 and BBDO Zagreb in partnership with REAL Grupa and Leo Burnett Belgrade for their Mreža najvažnijih influencera project in the Positive Change: Social Good: Brands and Non-Profits category. The silver was awarded to the Domaće u glavnoj ulozi project by Podravka and ZOO agencija with OMD Media in the Food category FANT NEPOGREŠIVO FANTASTIČAN by Podravka and its primary agency Bruketa&amp;Žinić&amp;Grey with its associates OMD Media, Enterwell and Seekandhit in the Food category; Juhuuuu za Podravka juhu! by Podravka and PINK MOON with its partners Omnicom Media Group and Producenti in the Food category. SVAŠTA NEŠTO TISAK by TISAK plus and PINK MOON with its partners STUDIO NEXUS, Producenti and Studio Goreta in the Retail and E-commerce category. There were six winners of the bronze award: Zagrebačka pivovara and BBDO Zagreb and their associates 404 / MYTY, OMD Media and Croatia poliklinika for the Budi hrabar, budi zdrav in the Beverages category; Jamnica and McCann Zagreb with their partner STUDIO NEXUS for their Osjeti svoje ja project in the Beverages category; Studenac and Imago Ogilvy and their associates Riba ribi grize rep, Drap and Ascanius Media for the STUDENA GUC GUC in the Sustained Success category; Učinkoviti Pavle Pauq by LAQO by Croatia osiguranje and Bruketa&amp;Žinić&amp;Grey with their partner MPR Millenium promocija in the Sustained Success category; Mastercard and Val grupa komunikacije in partnership with Algebra, dentsu Croatia and Improve for their Uplift project in the Sustained Success category; Marodi and Bruketa&amp;Žinić&amp;Grey and their associates Komunikacijski laboratorij and Cerovski Print Boutique for the Priča koja vrijedi svakog slova in the Positive Change: Social Good: Brands, Non-Profit category



This gathering of the communications community and their great mood has made the celebration of the most effective Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Featured image: Emica Elvedji/PIXSELL

Effie

<h2 class="wp-block-heading has-large-font-size">That’s a wrap.</h2>



The creative season is officially closed. The ideas have been judged, the rankings are in and the region's best have had their moment.



Now we wait, for the next call, the next deadline, the next shot to make it count.



Until then, take a good look at <a href="https://cms.danikomunikacija.com/wp-content/uploads/2025/07/BalCannes-Report_2025.pdf">the BalCannes Report</a>. See who delivered, who surprised and what it actually takes to stand out.



You’ll know exactly what you’re up against next season and you can find 2025 highlights <a href="https://www.danikomunikacija.com/news/imago-ogilvy-is-the-agency-of-the-year-at-idejax-bruketazinicgrey-won-the-idejax-grand-prix-and-podravka-is-the-best-advertiser" target="_blank" rel="noreferrer noopener">here</a>.



Photo: Emica Elvedji/PIXSELL

Awards

BalCannes

Effie

IdejaX

MIXX

Young Lions Croatia