The new edition of MIXX Awards Croatia, which is under the auspices of IAB Croatia, is going full steam ahead!
It’s the 14th year that the competition awards the best digital campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness and Corporate Social Responsibility Campaign) and the best tools/platforms in the communications industry (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Influencer Marketing, Viral, Video Advertising, Best Tech & Innovation, Best Publisher Project).
This season the competition has some fresh categories that fall in line with the current activities on the market: Viral celebrates campaigns that have had extraordinary results and the highest level of consumer engagement in the digital environment by publishing a picture, a video or any other material; while the Video Advertising category recognizes campaigns that have taken a creative step away from the usual practices of simply reproducing TV ads on digital platforms by using a good production, video advertising and video formats.
The jury members judge the projects based on the combination of strategy, execution, creativity and achieved results. See you at the awards show @ DK2024.
Featured image: Emica Elvedji/PIXSELL