The first round of BalCannes 2025 judging is underway, and the competition is fiercer than ever. A whopping 201 projects from five countries are in the ring, fighting for the title of the region’s best.



This year’s entry period closed on January 30, and let’s just say — regional creatives did not hold back. With over 200 submissions, BalCannes has officially shattered all past records. If that doesn’t prove how much the industry values this competition, nothing will.



The Market Mosaic category dominates the field, but Positive Change Mosaic is making waves too, with nearly 23% of projects tackling ethical and social impact themes. This year’s BalCannes entries are led by a strong showing from across the region, with 33% share of entries coming from Croatia, 28.4% from Serbia, 19.1% from Slovenia, 11.8% from North Macedonia, and 7.4% from Bosnia and Herzegovina.



But BalCannes isn’t just about pretty campaigns — it’s a hard-hitting industry snapshot, a pulse check on the best work coming out of Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia. And only the strongest will make it to the finish line: the exclusive award ceremony at DK Festival, happening 15—18 May, 2025, in Rovinj.



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/02/1-BalCannes-2025_CIJELI-ZIRI.png" alt="" class="wp-image-9477"/></figure>



Right now, it’s all in the hands of <a href="https://www.danikomunikacija.com/news/meet-the-experts-wholl-crown-the-regions-best-at-balcannes" target="_blank" rel="noreferrer noopener">the BalCannes jury</a>, who are sifting through the entries to decide who makes it to the final round. The top work won’t just win awards — it’ll be immortalized in the BalCannes Report, dropping after the winners are revealed.



Don’t forget that this year we’ve introduced a whole new stage for the award ceremonies — THE OTHER BEACH STAGE, where will enjoy in the glamorous award ceremony under the beautiful clear skies of Rovinj. If the weather doesn’t decide to rain on our parade.



Stay tuned. The best is yet to come.

BalCannes 2025 smashes records: 200+ entries battle for the top

IdejaX is the premier national creativity competition celebrating projects and agencies with that unmistakable X factor. Focused on agency-led work, IdejaX brings together the boldest ideas across four competition tracks — Best on Market, Best in Channel, Best Branding &amp; Rebranding and Best of Positive Change — recognising creative excellence in communications.



This year's IdejaX season introduced refined categories, updated competition rules and adjustments to the jury selection process, reflecting the ongoing evolution of the industry and creative practice. For the first time, self-nomination for the IdejaX jury was open to eligible creative directors from HURA member agencies that haven’t already had a representative in the jury, broadening the range of experience and perspectives involved in evaluating the work.



<a href="https://danikomunikacija.com/news/bruketazinicgrey-is-the-agency-of-the-year-at-idejax-2026-studio-tumpic-prenc-is-the-grand-prix-winner-and-hrvatski-telekom-is-the-advertiser-of-the-year-at-idejax-2026" target="_blank" rel="noopener">The winners of IdejaX 2026</a> have officially been revealed. If you're curious and would like to explore more rankings and scores, you can find them <a href="https://drive.google.com/drive/u/3/folders/1lfF0jM2cwNwHRJLj7cykd20CxeVqPLeM" target="_blank" rel="noreferrer noopener">here</a>.



Photo: Emica Elvedji/PIXSELL

IdejaX

Effie Awards Croatia represents the highest standard of marketing effectiveness — a competition where strategy, creativity and measurable results are judged on equal ground. An Effie isn’t given. It’s earned. Only campaigns that can prove their impact through data, insight and real-world change make it through.



The 2026 season introduced expanded and newly defined categories, allowing for more precise evaluation across industries and business challenges. Five new product and service categories joined the competition: Automotive (including aftersales), Energy, Travel and Tourism, Culture and Arts, and Sport, Entertainment and Leisure.



<a href="https://danikomunikacija.com/wp-admin/post.php?post=11483&amp;action=edit" data-type="link" data-id="danikomunikacija.com/wp-admin/post.php?post=11483&amp;action=edit" target="_blank" rel="noreferrer noopener">The winners have now officially been revealed</a> on the main stage at DK2026, recognizing the campaigns that proved effectiveness isn’t a buzzword, but something that can actually be measured, defended and demonstrated through results.



For agencies, an Effie remains a mark of credibility. For brands, it’s a reason to trust. And for everyone watching the industry closely, it’s still one of the clearest indicators of which ideas didn’t just get attention, but truly worked. Take a look at this year’s winners and the campaigns that delivered real impact.



Featured image: Emica Elvedji/PIXSELL

Effie

BalCannes celebrates the best in marketing across Bosnia and Herzegovina, Croatia, North Macedonia, Serbia and Slovenia. This is where the regional industry sees you, recognizes you and celebrates your best work with gold, silver and bronze awards, applause, glitter, fame and future fortune.



The 2026 season arrived with a bigger stage: four tracks (I. Best on Market, II. Best in Channel, III. Best Branding &amp; Rebranding, IV. Best of Positive Change), first-ever format-based judging under Best in Channel and new market categories like Technology &amp; Electronics and Energetics &amp; Mobility. Best in Channel celebrated work according to where it lives and how it performs, from TV and online video to print, OOH/DOOH, audio, packaging, digital products, social and creative use of tech, while the legendary three juries (Agency, Advertiser, Media) once again brought three angles that know exactly what deserves to win.



Submitted creative work competed for gold, silver and bronze, with the very best taking home the BalCannes Grand Prix. The highest overall scores earned the titles of Agency of the Year and Advertiser of the Year, while Positive Change once again raised the bar with the Impact Prix, reserved for creativity that creates measurable change in the world.



The awards may be over, but the regional work that defined this year’s BalCannes is now out in the open — take a look at all the <a href="https://danikomunikacija.com/wp-admin/post.php?post=11478&amp;action=edit" target="_blank" rel="noopener">winners</a> and see who took home the awards.



Photo: Emica Elvedji/PIXSELL

BalCannes

02.04.2022., Rovinj, 8. dani komunikacija odrzavaju se u Rovinju. Nagrade

Of all the countries effectively boxing above their weight in terms of producing a world-level conference for a small population in a sensational location – Cannes eat your heart out.

Neuroscientist, Professor of Business (USA)

An absolute triumph. The best conference and the best national festival in the region.

2026

Father of Modern AI: The Future of the Universe (Switzerland)

Back around 1990, a few irrelevant things happened. The Cold War ended, the World Wide Web was born at CERN, the first smartphones appeared, self-driving cars entered traffic — and modern AI based on very deep neural networks quietly took shape, including the core principles behind the G, P and T in ChatGPT. In this talk, Schmidhuber connects those breakthroughs to something much larger: the entire history of the universe since the Big Bang and the even larger future ahead. And what’s next, according to Schmidhuber, isn’t just AI behind screens. It’s real intelligence for real robots in the real world. This is the story of where AI came from — and the far bigger story of where it’s about to take us.

Jürgen Schmidhuber: Modern AI and the Future of the Universe

Silicon Valley's Most Sought-After Brand Strategists | First CMO for YouTube, Airbnb, Dropbox, Reddit, Discord &amp; more (San Francisco, USA)



Hall AAA | Saturday | 11:45 AM



She is as elite as it gets. Branding expert extraordinaire. And oh boy, where do we even start?



Before YouTube became YouTube, before Airbnb meant more than crashing on someone’s couch, before platforms like Discord, Dropbox or Reddit turned into cultural infrastructure, this extraordinary woman was their CMO and already doing their branding architecture of today: defining brand position, tone and go-to-market logic that actually matters. Many of those brands haven’t fundamentally changed since — which tells you everything about the strength of the foundations she sets, and why, in today’s branding renaissance, she remains one of the few branding experts founders turn to when clarity matters more than noise.



As the first Head of Marketing and Communications for YouTube, Julie Supan helped officially launch the platform in 2005 and shape its identity during its meteoric rise, all the way through its $1.6B acquisition by Google. And that was just the beginning. Her work never stops at logos or campaigns. She builds meaning, narrative and trust at scale, leading branding, communications, grassroots marketing, policy and cultural partnerships at a time when the internet itself is being invented in real time. The industry notices — Advertising Age and BrandWeek name her Marketer of the Year — but Supan keeps doing the work, not the victory laps.



And if you thought this was enough of a flex, think again. This year, branding once again moved to the centre of business strategy after years of performance-first thinking, and Supan is the one founders and CEOs call to elevate their brands when the stakes are high. Not all companies get to work with her though — Supan works with only a handful of companies per year, helping them find their branding position, define their audience and launch with confidence in brutally competitive spaces. A longtime guest lecturer at Stanford GSB and advisor to top VC firms, Julie Supan talks about branding as architecture as opposed to decoration — and at DK2026, she brings that elite branding logic behind the world’s biggest platforms to the stage in Rovinj.

Julie Supan

Elite Branding Expert for YouTube, Airbnb, Dropbox, Reddit, Discord: The Vision Advantage (San Francisco, USA)


When the world gets loud, the brands that last don’t get louder — they get clearer. And their vision speaks. At DK2026, Julie Supan takes us back to the moments before YouTube, Airbnb, Dropbox or Reddit brands became what they are today. In those early, uncertain moments — when the internet was still being invented and nothing was obvious — she shows how vision, backed by intention, shaped brands that would outlive trends, hype and noise. Through raw lessons from the front lines of building huge brands, Supan will reveal how clarity becomes direction, direction becomes momentum and why the strongest brands don’t chase attention, but quietly pull people toward a future they want to belong to. If you want to learn about long term branding architecture thinking from the woman behind some of the most valuable brands in the world, this is THE talk for you.

Julie Supan: The Vision Advantage of Branding

Father of Modern AI | Institute for Artificial Intelligence Research (Switzerland) &amp; KAUST (KSA)



Hall AAA | Saturday | 12:45 PM



The man who devised the basics of the P and T in ChatGPT, invented and taught AI to think, is coming to DK. Yes — you’ll get to meet the Father of Modern AI himself, Jürgen Schmidhuber. Yup, he also put the s, m, a, r and t in smart.



<a href="https://x.com/elonmusk/status/1727531938989129846" target="_blank" rel="noreferrer noopener">Elon Musk</a> said "Schmidhuber invented everything", <a href="https://www.nytimes.com/2016/11/27/technology/artificial-intelligence-pioneer-jurgen-schmidhuber-overlooked.html" target="_blank" rel="noreferrer noopener">The New York Times</a> headlined that when AI finally matures, it may call Schmidhuber "Dad". Many others also quoted, interviewed, used and admired his work. Basically, there are very few people on this planet you can genuinely call pioneers — and Schmidhuber is one of them.



Prof. Jürgen Schmidhuber revolutionized machine learning and AI on an unthinkable level as his lab created two of the most cited AIs of the 20th and 21st centuries. Through Google Translate, Apple’s Siri, Amazon’s Alexa, Facebook etc., his AI is on over 3 billion smartphones worldwide, used billions of times daily and utilized in healthcare and medicine, helping to make human lives longer and healthier. Talk about real impact, huh? 



But he is no ordinary, let alone boring, scientist; if you watched him at <a href="https://www.youtube.com/watch?v=3FIo6evmweo" target="_blank" rel="noreferrer noopener">Lex Fridman Podcast</a>, you already know he is a (far from mad) genius with just enough crazy and abstraction to really stretch your imagination to its absolute limits. He was the one who pioneered machines that learn to learn and neural AIs that set themselves their own goals. In other words, if you were ever afraid of the dystopian future in which AI wipes us all out — Schmidhuber is the one who made machines think.&nbsp;



Even when he was a young boy, he thought the most exciting thing was to solve the riddles of the universe. This is because Schmidhuber thinks — and talks — in cosmic scale. Listening to him, you get the sense he’s not predicting the future — he’s remembering it. And honestly? His visionary work found its way to your pocket, your desk and every device you use daily. So yeah, maybe you don’t get to meet the Father of Modern AI every day. But you will in May.

Jürgen Schmidhuber

Global Strategy Mentor: Strategy On You (New York, USA)

Oh, you thought this was going to be a typical strategy session? Cute. But no. Mark Pollard doesn’t do polite keynotes or neatly packaged frameworks. He builds sessions around people in real time and uses strategy the way it was always meant to be used: as a thinking tool, not a performance. At DK2026, the voice behind the Sweatheads podcast with over 1.3 million listens brings an interactive, high-energy session that turns strategy back on you. Not on brands. Not on case studies. On how you think, define problems and turn messy ideas into something that actually connects.

Mark Pollard: Strategy On You

Iconic Mentor to Millions: Unbland Yourself (Los Angeles, USA)

A century ago, people consumed 3 hours of media daily. Today, it’s closer to 13 hours. We are exposed to 4,000+ digital touchpoints and 100,000+ words of content. Every. Single. Day. Every brand is screaming for attention. Everything looks the same. Everyone sounds identical. But you know what? Vanilla won't go viral because in attention bankruptcy, only the real get remembered.&nbsp;



This is why, exclusively for DK2026, Chris Do introduces Unbland™ TalkShop — part talk, part workshop that’s fully interactive, and yes, the entire room is invited to play. The TalkShop will help you unleash your secret weapon —be more you, the you-est you you can be. This is a rare chance to define and build your brand — the right way, fully aligned with your beliefs and values. 



He’s taught millions, helped thousands, and changed the lives of hundreds.&nbsp;



Don’t let it go to waste.

Chris Do: Unbland Yourself™

Political Campaign Insider: Inside the Zohran for NYC Campaign (New York, USA)

Political campaigns move at a speed most brand teams would probably decline. Headlines are shifting every hour, national topics hijack local debates, journalists want answers NOW and eight million New Yorkers are ready to tell you how they could do it better. Dora Pekeč knows that environment well. She worked inside the communications team that helped drive one of the most talked-about political campaigns in the United States and now serves as Senior Spokesperson for the Office of the Mayor of New York City, Zohran Mamdani. Dora will take you inside the mechanics of the famous NYC political campaign and provide insights into what the “rapid” in “rapid response” truly means under the microscope of the global stage — where every move could put you on the precipice of scandal. From fighting headlines to breaking through the mold of the traditional press ecosystem, Dora will reflect on what it means to build trust, balance the benefits and drawbacks of constant attention, and maintain authenticity for a political candidate.

Dora Pekeč: Inside The NYC Mayoral Campaign That Caught the Attention of the Globe

Architect of Consistency: Designing Truly Connected Brands (The Netherlands)

Customers treat their ecommerce journey much like a situationship. They scroll, they drift, they abandon their cart like an unanswered text and come back three days later acting like nothing happened. The path to purchase is nonlinear, emotional and honestly, kind of a mess (just like the best kind of chemistry). Most brands respond to this by getting louder, more desperate, more everything, which, as any seasoned flirt will tell you, is never the move. Nothing kills desire faster than showing up differently every time, so Daan Klaver builds brands that behave the way he wants them to. In this session, he will break down what a truly connected commerce actually means, why most brands are still organised around internal structures instead of actual human behaviour and how to build brand experience that has customers keep on coming. Again, and again and again.

Daan Klaver: Commerce, Designed to Connect

Global Authority in Digital Marketing | Forbes’ Top 10 Marketer | New York Times Bestselling Author | Co-founder of NP Digital, Performance Marketing Agency of the Year in the 2026 AdAge A-List (Los Angeles, USA)



Hall AAA | Friday| 11:35 AM



A Forbes Top 10 Marketer and New York Times bestselling author, Neil Patel is best known today for sharing data-driven insights with a global audience. His YouTube channel counts over 2.2 million subscribers, where he regularly breaks down digital marketing topics through charts, examples and practical analysis.



Neil’s current work with NP Digital, which has recently been named Performance Marketing Agency of the Year in the 2026 AdAge A-List, centres on interpreting&nbsp;data and translating it into clearer conclusions. He examines how digital channels evolve, how measurement shifts over time and where marketers tend to misread signals.



His sessions are built around&nbsp;insights and&nbsp;concrete&nbsp;takeaways, with an&nbsp;understandable perspective on digital marketing, supported by data and clear explanations of what’s happening now — and what to pay attention to next.

Neil Patel

Smart Copywriting from The Copy Posse: The Repel Method (Canada)

Have you ever read such a great subject line of a newsletter that there was no known universe where you didn’t click on it? Or saw an amazingly written headline that changed how you feel about a brand? Or maybe you were on the fence about buying those new shoes and then you saw a tagline so full of personality that turned your curiosity into a sale?&nbsp;



That’s the power of messaging. And Alex Cattoni built her reputation on words that convert. At DK, the copywriting goddess brings her REPEL Method — a system for building messaging that attracts true fans and filters out the rest. She’ll show you how to choose stronger verbs, cut filler out, claim a bold angle and make your value crystal clear. Through real examples of copy from major brands, you’ll break down what makes a promise believable, a hook irresistible and a message worth remembering. The only downside is that you’ll start spotting weak copy everywhere. It’s a blessing and a burden.

Alex Cattoni: The REPEL Method How To Craft An Unmistakable Brand Message

Audio Alchemist | Sonic Strategy Director for Studio Resonate (SiriusXM Media), (New York, USA)



Hall AAA | Friday| 10:30AM So… if you’ve ever wondered why Netflix’s "ta-dum" hits harder than your morning coffee, or why some brand jingles live rent-free in your head for years — meet Steve Keller, the guy who basically weaponises sound for a living (in the nicest, most award-winning way possible). He’s the Sonic Strategy Director at Studio Resonate, SiriusXM Media’s audio-first creative consultancy, shaping how brands show up across Pandora, SiriusXM, SoundCloud and the SiriusXM Podcast Network. In short: if a brand has a voice, Keller has probably told it how to use it.



Steve blends art and science like it’s nothing — with a Psychology degree, 35+ years in music and advertising, and a brain that clearly never clocks out. He studies how sound messes with perception and behaviour (spoiler: it absolutely does), from audio archetypes to the weird-but-real relationship between sound, taste and aroma. Yep, your ears might be influencing your taste buds. Cute. Terrifying. Both.



And because DK likes its brains with a side of spice, he also dives into the uncomfortable, so stuff like AI voices, the existence of audio archetypes, the cost and benefits of music, how bias impacts the aesthetic judgements of advertising professionals, the application of the behavioral, cognitive, and experimental sciences to the art of sonic branding, the relationship between voice, racial constructs and sonic racism and the way the industry makes "aesthetic judgement calls" that are… let’s say not always innocent. While listening to this audio alchemist, there’s always at least one moment where you’ll think: "Wait… have we been manipulated by sound this whole time?" Yes. Yes we have.

Steve Keller

Performance Marketing Agency of the Year: Content Isn't King (Los Angeles, USA)

You know the feeling: you publish more, post more, optimise more… and somehow the results don’t follow. The data looks fine — and then you open the report and realise the only thing growing consistently is the amount of content you’re producing. Neil Patel comes to Rovinj to do what he does best: give you a data-led reality check on how digital marketing actually works right now. You’ll learn how different formats influence behaviour, where marketers misread signals and how to audit your content engine using a system that works like a charm.

Neil Patel: Content Isn’t King: 30 Charts That’ll Change The Way You Do Marketing

Co-founder &amp; Creative Director of Built in Amsterdam (The Netherlands)



Hall AAA | Saturday | 10:45 AM Gen Z swipes left on most brands faster than a disappointing Tinder date. So R.I.P. to channel loyalty. We need to start living in the reality where if your brand falls apart from one touchpoint to the next, from one channel to another, customers won’t last long (good advice for, um, anything in life). And that’s exactly the playground Daan Klaver operates in. As the Co-founder and Creative Director of Build in Amsterdam, he leads the studio in building some of the sharpest, most self-assured brands and digital flagship experiences globally right now. Think global lifestyle brands, tech giants, cultural institutions, names like Adidas, Polaroid and Akris.&nbsp;



Daan is known for helping brands meet consumers wherever they are — regardless of platform. For him, your website is your only fully owned territory. Think of it like your bedroom. Everything else is just foreplay in someone else’s space. So we’ll be free to proclaim him the king of connected commerce. He’d probably just call it common sense, but the Dutch do have a reputation for being forward-thinking, precise and very direct, so no surprises there.&nbsp;



And then there’s his philosophy. For Klaver, design is seduction — the synthesis of observation, evolution and tension between different voices. The best brands understand rhythm, anticipation and timing: the art of building tension before delivering the moment everyone’s been waiting for (another, um, very useful life skill).



So yes, this straight-to-the-point Dutch guy will show you the blueprint for what a truly connected commerce actually means. But fair warning: side effects of his session may include increased heart rate, sudden brand clarity and a strong urge to strip down your entire brand experience, slowly, carefully, layer by layer.

Daan Klaver

Audio Alchemist: Sound Branding Amplified (New York, USA)

Audio is the growth lever most brands are still ignoring. In Sound Thinking: The Power of Audio. Amplified, Steve Keller turns up the volume on what sound can really do: shape perception, trigger emotion and build memory that actually sticks. This is a fast, TED-style session packed with his go-to playbook for going deeper into the psychology of sound, longer into brand equity, wider across every channel, and further than traditional audio ads ever dared. You’ll learn how to design sound like a system, not a soundtrack. You’ll rethink what a sonic logo is for, and why your brand voice matters more than your brand font. And yes — you’ll probably leave judging every brand you hear on the street. In a good way. Probably.

Steve Keller: Sound Thinking — The Power of Audio. Amplified.

Founder &amp; CEO of The Copy Posse | 2022 DigitalMarketer of the Year | #1 Most Popular Copywriter of 2023 (Canada)



Hall AAA | Friday | 3:15 PM Do you sometimes feel the Internet is… kinda sleazy? Yeah, same. Thanks, bro marketing. After years of aggressive funnels, fake urgency and “this offer disappears at midnight” energy, we had to call in someone whose entire mission is to clean it up. Meet Alex Cattoni, a copywriter, entrepreneur and the founder of the Copy Posse, a global community of over 500,000 marketers, creatives and business owners on a mission to de-douchify the Internet with more authentic, heart-centered messaging. Think less “BUY NOW OR DIE,” more “here’s why this actually matters.”



Cattoni’s career didn’t follow a neat corporate staircase. She traded law school for a one-way ticket to Malaysia to join a little-known startup called Mindvalley, where she rose to Creative Director and helped scale campaigns that tripled revenue. Then she stepped out on her own, spent years behind the scenes launching multi-million-dollar brands and eventually built Copy Posse into a business and a new standard for how online marketing can feel. Her work has been featured in Forbes, Mindvalley and Foundr, DigitalMarketer named her Marketer of the Year and even the Internet named her its favourite copywriter in 2023.



Today, Alex Cattoni is one of the most sought-after voices in modern marketing. With over a quarter of a million YouTube subscribers and students in more than 100 countries, she is redefining what it means to be a copywriter in the digital age. Her mission is to defy the bro status quo and build a business that feeds your soul, fuels connection and funds your dream life. The next generation of writers can definitely learn a thing or two from Alex about building a business on their own terms. Because no matter how much we try to deny it, words still run the Internet. And the right ones? They run businesses.

Alex Cattoni

Pressure Communication Expert: Talking on Thin Ice (Washington, USA)

You know that meeting where someone says, “So… help me understand,” and suddenly you’re negotiating your entire self-worth in real time. Talking on Thin Ice is for those exact moments. This session is about what actually happens to your brain when pressure enters the room — and how to stay sharp instead of spiralling or over-explaining your resignation in the middle of the conversation. Jule breaks down how to communicate clearly when stakes are high, emotions are louder than logic and everyone’s pretending to be calm. You’ll learn how to hold your ground, say the hard thing without combusting and leave the room with more influence than you walked in with. Because in creative industries, the ice gets thin fast and knowing how to stand on it is a skill.

Jule Kim: Talking on Thin Ice — Solid Communication for Delicate Situations

Attention Economy Pioneer | CEO and Co-founder at Lumen Research (UK)



Hall AAA | Saturday | 3:15 PM The uncomfortable moment usually comes quietly. A campaign reports great reach. The dashboard looks healthy. Spend keeps flowing. And then someone asks the question no one really wants to answer: Did anyone actually look at it? That’sthe attention problem Mike Follett has built his career around. Not to provoke for sport, but to replace confidence theatre with evidence — and to (finally) show, with hard data, how often marketing mistakes visibility for value.



Mike’s thinking is grounded in large-scale, empirical data. His (a bit strange, but effective) eye-tracking research spans billions of ad exposures across platforms, formats, and markets, proving — repeatedly — that not all impressions are equal, and that attention is both measurable and predictive of real business outcomes. His work directly challenges comfortable but flawed industry assumptions, including last-click attribution and superficial engagement metrics, replacing them with models that explain why ads work, when they work and where money is wasted.



Mike Follett brings marketers something rare: clarity backed by evidence. So yeah, he is definitely a motivational talker — he delivers hard and serious sessions that will make you rethink media value, creative effectiveness and ROI from the ground up. As he said himself: “Not all attention data is equal, so buyer beware. Our attention models are based on real human eye tracing data, collected from over 700,000 people across 37 countries. Maybe this is why our models work — and others are less successful.” Ouch.

Dani Komunikacija

Latest news

A new season of Effie Awards Croatia is on the horizon and the Organizing Committee is ready

Regional experts reunite: New BalCannes Expert Council announced

3,000 people, 200 speakers and an industry that refuses to stand still

Speakers

Jürgen Schmidhuber

Julie Supan

Mark Pollard

Awards

BalCannes

Effie

IdejaX

MIXX

Winners