The best projects of the communications industry were celebrated and announced at the DK Festival in Rovinj. In the following section, check out what made the competitions’ finalists and winners stand out among all the entrants.
BALCANNES
Photo: Matija Habljak/PIXSELL
At BalCannes, the agencies were able to enter projects in two separate groups of categories: Market Mosaic and Positive Change Mosaic. They could have won bronze, silver or gold awards for their projects within their respective categories. You can find a list of winners below:
Market Mosaic
- Food
- Alcoholic Beverages
- Non-alcoholic Beverages
- Telecommunications
- Finance and Insurance
- Retail
- Health and Pharmacy
- Tourism, Culture and Leisure
- Corporate Communications
- Miscellaneous
Positive Change Mosaic
IDEJAX
Photo: Matija Habljak/PIXSELL
For a total of 14 years, IdejaX has awarded ideas that push the limits, irrespective of the medium in which they are carried out on the market. This year too, applicants had opportunity to put their creative forces to the test – in no less than five competition groups:
I. Best on Market is a group of categories especially important for advertisers from various industries and business areas
II. Best of Ad-Making is especially attractive to digital experts, designers and production companies
III. Best of Branding & Rebranding which awards the best new branding campaigns, as well as the best rebranded campaigns
IV. Best of Packaging celebrates the most innovative and creative solutions in the world of packaging design
V. Best of Positive Change is dedicated to those who use the power of creativity to positively impact the world around them.
For a virtual showcase of all shortlisted and winning projects see below.
I. Best on Market
- Food
- Alcoholic Beverages
- Non-alcoholic Beverages
- Telecommunications
- Finance and Insurance
- Retail
- Health and Pharmacy
- Household
- Tourism, Culture and Leisure
- Corporate Communications
- Miscellaneous
II. Best of Ad-Making
III. Best of Branding & Rebranding
IV. Best of Packaging
V. Best of Positive Change
At IdejaX 2024, BBDO Zagreb won the title of the agency of the year followed by five agencies: Imago Ogilvy, Studio Tumpić/Prenc, Superstudio Design Project, Bruketa&Žinić&Grey, Studio Sonda. The title of the advertiser of the year went to Kraš.
MIXX AWARDS CROATIA
Photo: Emica Elvedji/PIXSELL
At this year’s MIXX Awards Croatia, the title Best in Show went to the campaign Valamar – The Data Driven Stay, which was entered in the category Direct Response and Lead Generation Campaign.
The fourteenth edition of MIXX Awards Croatia continued to award the best digital campaigns, tools/platforms in the communications industry.
A showcase of all shortlisted and winning projects can be found below.
- Brand Awareness Campaign
- Direct Response and Lead Generation Campaign
- Cross-Media Integration Campaign
- Campaign Effectiveness
- Corporate Social Resposibility Campaign
- Best Digital Product
- Best Media Strategy
- Best Branded Content
- Best Website
- Best Social
- Influencer Marketing
- Viral
- Video Advertising
- Best Tech & Innovation
- Best Publisher Project
- Best in Show
Photo: Emica Elvedji/PIXSELL
Effie Awards Croatia
Effie celebrates efficiency of the marketing communications. The awards go to the best agencies and advertisers for their remarkable efforts in the segments of creativity, strategy, and achieved market results during the past year.
- Food
- Drinks
- Finance and insurance
- Telecommunications
- Retail and E-commerce
- Sustained Success
- Engaged Community
- Corporate Reputation and PR
- Positive Change: Social Good (Brands and Non-Profits)
- Positive Change: Environmental (Brands and Non-Profit)
Young Lions 2024 powered by Elan
Photo: Matija Habljak/PIXSELL
Young Lions Croatia powered by Elan dropped those that were ready to take on the lion’s share of work at the heart of a creative jungle and gave teams of two 24 hours to return carrying prey in the form of a creative solution for a client. Isolated from the outside world, they had complete freedom to unleash their creative energy and show everyone why they are the kings of the communications jungle.
Here are the winners and their work.
PR
Grand Prix: Jelena Ceković & Lara Burazin, 404
2nd place: Mate Šola & Ela Ban, McCann Zagreb
3rd place: Valentina Mezdić & Lara Paša, CTA komunikacije
DESIGN
1st place: Leopoldina Jovanovski & Toni Buršić, Bruketa&Žinić&Grey
2nd place: Petra Kardaš & Elma Mešić, ForgeBIT