THIS IS THE NEW
We’ve been a bit naughty (again).
Every year we rebuild the festival into something new. You know what they say: if it’s not broken, break it anyway.
DK is where the world’s creative minds gather on the coast of Rovinj for three days of no-BS talks, no-filters discussions and no-holds-barred experiences. Voted among the best events in the world for a reason (several times, mind you), we refuse to settle for mediocrity in every aspect: program, production, organization, lineup, awards shows, side events, branding… You name it, we undid it, rebuilt it and made it sting in all the right ways. And if you’re wondering how we got here, take a trip down DK memory lane — years of broken rules and rebuilt experiences included.
Get ready for THE NEW edition of DK — designed to get a little closer than you expect. You know we like to get under your skin.
A LUXURY PROBLEM
We do not practice humility when it comes to our lineup. We know it and you know it.
Over the years our 360° stage welcomed Dan Ariely, “one of top 50 most influential thinkers in the world”, Fernando Machado, one of Forbes’s Top 3 Most Influential CMOs in the world, Edward Snowden, infamous whistleblower and cybersecurity expert, Sir Martin Sorrell, the founder of WPP, the world’s largest advertising and PR group, Susan Credle, one of Advertising Age’s 100 Most Influential Women, Sophia the Robot, the world’s most famous humanoid AI, Cindy Gallop, who likes to blow shit up like a Michael Bay of business, Jayanta Jenkins, then Global Head of Creative for Twitter, the voice behind iPhone’s Siri, and even the notorious Peter Sunde, co-founder of The Pirate Bay.
There was also a neuroscientist, a president of a country, a cowboy, a cyborg, a rock band, some of the most awarded creatives… what can we say — you learn from the best.
The main stage makes you think and gives you unparalleled access to leaders from all over the world. The others make you smarter with insights from the best of our national experts. Too much good content happening at the same time? Probably. But that’s a luxury problem.
AND THE AWARD GOES TO…
And when the night falls, we roll out the proverbial red carpet to celebrate your finest work projects at five glamorous awards shows of BalCannes, Effie, MIXX, IdejaX and Young Lions Croatia. This is where ideas become part of history and people from the industry become legends (and something completely different at post-show parties, but let’s not get into it here).
FUCK THE ORDINARY. LOVE THE CHAOS.
We design experiences that make you think, “Why didn’t I come here sooner?” Beachside and poolside talks, six festival locations in a five-star resort on the beach, conversations after midnight, front row seat to world leaders, merch that people actually wear after leaving Rovinj, our own crypto. All those moments that remind you why you chose this industry in the first place.
For three days every spring, Rovinj welcomes a wild community of creatives and communicators who like to rethink every single aspect of their industry. On 7—10 May 2026, we are back at Hotel Lone to host this very community that we adore so much because you are the ones who keep us and the industry moving forward.
This part should prevent at least 32 emails
We know, we know, you want to know how to join us. Grab your tickets here.
Looking for accommodation in Rovinj during DK2026? Find your room in Maistra hotels and get a ticket discount.
Interested in brand exposure, sponsorship or a collab idea? Helena’s your person: helena.fuker@hura.hr
Press & interviews? Barbara speaks fluent chaos: barbara.tolic@hura.hr
Random questions, love letters or confessions? We accept those at info@danikomunikacija.com.
Organizing Committee
HURA
The Croatian Association of Communications Agencies (HURA) is the leading industry association in the market communications sector in Croatia. HURA’s members are some of the best and most acclaimed Croatian agencies. It organizes Dani komunikacija, a creativity and communications festival featuring industry competitions (BalCannes, Effie, IdejaX, MIXX, and Young Lions), HURA Intelligence Hub and numerous other projects. All HURA’s initiatives aim to improve market conditions, promote best practices and grow the entire communications industry.
Learn more: www.hura.hr
IAB Croatia
IAB Croatia is a community of digital leaders acting as a catalyst for the development of the digital ecosystem. As part of the Interactive Advertising Bureau, the world’s most influential digital marketing organization, IAB Croatia collaborates with global experts to create solutions that drive the local industry forward. Its many members, including agencies, advertisers, publishers, ad-tech platforms and more, work toward one shared goal — shaping the future of digital marketing through innovation, education, and standardization.
Learn more: www.iab-croatia.com
