About the festival

WELL, FUCK

While apart we truly learned to appreciate the times when we were able to learn, have fun and grow together. Naturally, this is not what we had in mind for 2020, but we sure did some pretty amazing stuff. We connected with all of you amidst the storm and learned so much in the process. Adapt became our middle-name and we assure you that the behind-the-scenes work is currently hotter than the warmest Rovinj weather. It will be worth the wait. Until we see your beautiful faces and set the stage ablaze together, love you and fuck corona.

DK2021

All year round we scour the world for the people who reshape the industry. Only the most interesting makers will have a chance to take the round stage in Lone and explain – what the fuck is going on in the world of communications.

Three days, the best makers, no insignificant lectures, no bullshit.

DK Festival is recognized as one of the best events in the world by the British Association Excellence Awards for its out-of-the-box approach, unique program, provocative production and top-notch organization.

We are not here to talk about transformation, proactivity and interaction – and we surely will not try to persuade you that market communications cannot be deceiving. But let’s walk towards innovative thinking and creating today so tomorrow we can make a change together. So… Fuck advertising. Love advertising. Fuck PR. Love PR. Fuck technology. Love technology. Fuck CEO. Love CEO.
@ DK2021.

NO BULLSH*T

Our speakers don’t talk about trends. They create them. Every year we think of new ways to give you something a bit different. Watching talks from the pool, taking sunrise or sunset yoga classes on the coast, partying all night long or just enjoying the Mediterranean sun while living the Croatian dream — drinking coffee while watching the livestream of the talks — you name it, we had it. And if you were wondering — yes, we are preparing some really amazing stuff this year as well.

Considering how some of the world’s greatest industry experts became members of our community, including Sir Martin Sorrell, the man behind the WPP empire, Susan Credle, a creative powerhouse, Jayanta Jenkins, Global Head of Creative for Twitter, iPhone’s Siri or even the notorious Peter Sunde who co-founded The Pirate Bay, maybe you want to ask yourself if you will join us too. But, we’re sure you have better things to do, right?

Organizing committee

HURA

The Croatian Association of Communications Agencies (HURA) is the leading industry association in the market communications sector in Croatia. Our members are some of the best and most acclaimed Croatian agencies. Together, we organize DK, an advertising festival featuring industry competitions (Effie, IdejaX, MIXX and Young Lions), HURA’s HOWtoWOW marketing academy, BalCannes regional marketing agency showcase, and numerous other projects.

Our goal is to improve market conditions and advance the entire industry via lobbying, negotiating with legislators, promoting the profession, conducting research, producing industry statistics, consulting and more. Abroad, we work as a part of global association of agencies VoxComm, EACA (European Association of Communications Agencies), we are the exclusive representative of Cannes Lions and Effie Worldwide for Croatia and part of IAB Global Network as the official IAB Croatia licensee.

IAB Croatia

Interactive Advertising Bureau (IAB) Croatia is the ambassador for the interactive marketing industry and part of IAB Global Network. Operating within the Croatian Association of Communications Agencies (HURA), IAB Croatia connects vital stakeholders in the interactive marketing industry to thrive in the digital economy and insists on preserving the highest market standards. We provide the Croatian market with educational resources, specialised trainings, market research, analyses, and more, all of which are exclusively available through IAB Croatia.