News | DK

For 12 years in a row she was
ranked among the top 5 M&amp;A communications advisers, today she is the
Advisor to the CEO of UniCredit Group, and this Wednesday at 3 PM on the DK
festival Facebook page she will join the second edition of DK Talks!



<a href="https://danikomunikacija.com/speakers/louise-tingstrom" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Louise Tingström</a> is one of the leading stars of the communications industry – she worked for Formula 1, ran corporate relations at Visa International, managed international communications at British Airways, now she is the Advisor to the CEO of UniCredit Group and this Wednesday she will give a free online talk Embracing Change, Creating Opportunities at <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">DK Talks</a>!



Brand communications needs to have
a clear strategy and objectives because it shapes the brand’s image and its
reputation – this fact is paramount during the current crisis. Now more than
ever we are aware of the fact that every moment is precious and business
circumstances ever-changing. This is why you will need only 30 minutes to
join DK Talks and learn about communications from an expert that is a
self-proclaimed risk-taker – during the last 15 years she worked on mergers
valued at more than 200 billion euros. &nbsp;



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1590399727/Louise-Tingstr%C3%B6m_zs1yyk.jpg" alt="" class="wp-image-1230"/></figure>



From the perspective of the advisor of world's leading companies as well as an expert in running her own business, <a href="https://danikomunikacija.com/speakers/louise-tingstrom" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Louise Tingström</a> will discuss new frontiers in the communications industry, which is something no brand and agency manager should miss out on. Following the talk, Louise will have an intriguing conversation with our moderator Antonija Mandić and answer the questions from the audience.



As the organizers of DK festival, that was affected by the crisis, we want to continue to support the industry by doing what we know best – sharing knowledge. This is why DK Talks is completely free for everyone who wishes to join the educational talk, held on 27 May at 3 PM on the <a rel="noreferrer noopener" href="https://www.facebook.com/danikomunikacija/" target="_blank">DK festival Facebook page</a>.

Embrace change, create opportunities – online talk with Louise Tingström this Wednesday at DK Talks

Instead of April, DK festival will be held 29-31 October 2020 when global industry leaders will come to Hotel Lone in Rovinj to inspire the communications industry for three days.



Instead of the beginning of April, DK festival will take place on 29-31 October 2020. Following the WHO guidelines on the global spread of coronavirus and our commitment to the safety of all 3000 attendees, speakers and partners who make our unusual festival one of the best events in the world, we have decided to reschedule DK2020 to October. The decision was also based on the fact that several companies of festival speakers and participants have imposed bans on travel and attendance of public gatherings. The rescheduling put the festival on a growing list of national and international events that adapted their schedule to the precarious circumstances, prioritising the safety and well-being of every individual.



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We thank our longtime partners and loyal
participants who have already purchased their tickets and assure them that their
tickets as well
as Maistra hotel bookings remain valid for the fall edition of the three-day DK
festival. So hold on to your tickets, they
are an invaluable investment in your education, business and the progress of
our national market communications industry.



The unyielding strength of the festival is reflected in its amazing lineup of global leaders and influential figures, who gather at DK festival as speakers. They will show their support for the festival by taking the stage at the first ever fall edition of DK festival: <a rel="noreferrer noopener" aria-label="Keith Weed (opens in a new tab)" href="https://danikomunikacija.com/speakers/keith-weed" target="_blank">Keith Weed</a>, the most influential CMO in the world; <a rel="noreferrer noopener" aria-label="Rory Sutherland (opens in a new tab)" href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank">Rory Sutherland</a>, Global Vice President of Ogilvy and TED speaker; <a rel="noreferrer noopener" aria-label="Chris Do (opens in a new tab)" href="https://danikomunikacija.com/speakers/chris-do" target="_blank">Chris Do</a>, Emmy award-winning designer with million followers on social media; <a rel="noreferrer noopener" aria-label="James Whittaker (opens in a new tab)" href="https://danikomunikacija.com/speakers/james-whittaker" target="_blank">James Whittaker</a>, former leading Microsoft evangelist; <a rel="noreferrer noopener" aria-label="Ari Popper (opens in a new tab)" href="https://danikomunikacija.com/speakers/ari-popper" target="_blank">Ari Popper</a>, futurist and visionary; <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/rei-inamoto" target="_blank">Rei Inamoto</a>, one of the top 25 most creative people in the world by Forbes; <a rel="noreferrer noopener" aria-label="Merlee Jayme (opens in a new tab)" href="https://danikomunikacija.com/speakers/merlee-jayme" target="_blank">Merlee Jayme</a>, one of only 8 women among the 100 best Chief Creative Officers in the world; <a href="https://danikomunikacija.com/speakers/paul-holmes" target="_blank" rel="noreferrer noopener" aria-label="Paul Holmes (opens in a new tab)">Paul Holmes</a>, the most influential figure in public relations and founder of The Holmes Report; <a href="https://danikomunikacija.com/speakers/david-orlic" target="_blank" rel="noreferrer noopener" aria-label="David Orlic (opens in a new tab)">David Orlic</a>, multi-awarded public relations expert; <a href="https://danikomunikacija.com/speakers/tim-leake" target="_blank" rel="noreferrer noopener" aria-label="Tim Leake (opens in a new tab)">Tim Leake</a>, coming with one of the most interesting Cannes Lions talks titled Ugly Sells; <a href="https://danikomunikacija.com/speakers/toshihiko-tanabe" target="_blank" rel="noreferrer noopener" aria-label="Toshihiko Tanabe (opens in a new tab)">Toshihiko Tanabe</a>, award-winning creative from faraway Japan, <a href="https://danikomunikacija.com/speakers/olga-gutierrez-de-la-roza" target="_blank" rel="noreferrer noopener" aria-label="Olga Roza (opens in a new tab)">Olga Roza</a>, Global Design Director at P&amp;G worldwide and many more.



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Find out how to join DK2020 at <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/tickets" target="_blank">www.danikomunikacija.com/tickets</a> and read <a rel="noreferrer noopener" aria-label="Frequently Asked Questions (opens in a new tab)" href="https://danikomunikacija.com/news/frequently-asked-questions-faq-dk2020-in-october" target="_blank">Frequently Asked Questions</a>.

DK2020 to be held in October

Brand communications needs to have a clear strategy and objectives because it shapes the brand’s image and its reputation. This is why <a rel="noreferrer noopener" aria-label="Louise Tingström (opens in a new tab)" href="https://danikomunikacija.com/speakers/louise-tingstrom" target="_blank">Louise Tingström</a>, a high-level strategic and financial communications consultant working with, among others, the UniCredit Group, will be the guest of DK Talks special edition held on Wednesday, 27 May at 3 PM on the DK festival Facebook page.



<figure class="wp-block-image size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1590399727/Louise-Tingstr%C3%B6m_zs1yyk.jpg" alt="" class="wp-image-1230"/></figure>



We are very appreciative of your time and ever-changing business circumstances, so you will only need 30 minutes to join DK Talks and learn about communications from an expert who has worked over the last 15 years on mergers valued at more than 200 billion euros.



<a href="https://danikomunikacija.com/speakers/louise-tingstrom" target="_blank" rel="noreferrer noopener" aria-label="Louise Tingström (opens in a new tab)">Louise Tingström</a>, who has been ranked among the top 5 M&amp;A communications advisers for 12 years in a row, employs a pragmatic, results-based approach and sets tangible goals to solve any business issue at hand. During her professional career she has improved business of multiple world’s leading companies as well as founded new ones. She ran corporate relations at Visa International and international communications at British Airways; she founded a Paris-based financial and corporate communications consultancy AKKA that has become a leader on the French market. Her business instincts led her to the current position of the Advisor to the CEO of UniCredit Group.



As part of DK Talks, Louise will give a 30-minute talk that any senior communications manager will want to hear. Following her presentation, there will be a discussion moderated by Antonija Mandić when the audience will get the opportunity to ask all of their questions. Just like last time you will not have to worry about physical distance or face masks either – you just need one click to get first-hand knowledge by a first-class communications expert.



<figure class="wp-block-image size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/v1590399728/Atmosfera-DK_x9emli.jpg" alt="" class="wp-image-1231"/></figure>



As the organizers of DK festival, that was affected by the crisis, we want to continue to support the industry by doing what we know best – sharing knowledge. This is why DK Talks is completely free for everyone who wishes to join the educational talk, held on 27 May at 3 PM on the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.facebook.com/danikomunikacija/" target="_blank">DK festival Facebook page</a>.

Woman who worked on €200 billion mergers joins DK Talks on 27 May

Missed the show? Don’t worry, you can still watch the talk Strange Days for Communicators – and The World on the festival Facebook page and download Marian’s presentation below.



"We are going to get through it, and we are going to get through it together." These were the opening words at the first edition of DK Talks with Marian Salzman, Senior Vice President of Global Communications at Philip Morris International, whose opening statement created a positive atmosphere at the very beginning of the live stream on the DK festival Facebook page. 



<figure class="wp-block-image size-large is-resized"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_475,w_580/v1588235897/Marian-Salzman-2_gmffbg.jpg" alt="" class="wp-image-1210" width="766" height="627"/></figure>



This Top Woman in PR according to PR Week showed
why she is considered a visionary thought leader and gave agencies, brands and
all interested individuals the answers about communication and leadership in
crisis from a fresh perspective. Following her presentation, there was a
discussion moderated by Antonija Mandić, when Marian answered many interesting
questions from the audience.



As the organizers of DK festival, that was affected by the crisis, we want to continue to support the industry by doing what we know best – sharing knowledge. Therefore, Marian’s talk is still available for everyone to watch at the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.facebook.com/watch/live/?v=584086659155779&amp;ref=watch_permalink" target="_blank">festival Facebook page</a> and you can also download her <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://hura.hr/wp-content/uploads/2020/05/strange_days_for_communicators_by_marian_salzman_dk-talks.pdf" target="_blank">presentation</a> that Marian was generous enough to share with everyone. 



DK Talks is a new educational format of DK
festival where you can forget about physical distance and protective masks – it
presents a unique opportunity because you need only 30 minutes and one
click on the festival Facebook page to learn about topics relevant to the market
communications industry.



We’re looking forward to the next time –
whether it be online or offline.

The first DK Talks with Marian Salzman attracted more than 2000 people: "Think: Vision over self-interest"

Yes, we’ve got your back, always, so in crisis we will share with you what we know best – knowledge, leadership and communications.



Don’t worry, you know we are not your
average conference, we don’t do boring. We appreciate your time and we know
every minute counts so you will need only 30 of them to learn about communication and leadership during crisis
in a presentation titled Strange Days for Communicators – and The World.



After a record-breaking virtual awards show, we present you with a free online talk in 30 minutes only from one of the best public relations experts in the world – <a href="https://danikomunikacija.com/speakers/marian-salzman" target="_blank" rel="noreferrer noopener" aria-label="Marian Salzman (opens in a new tab)">Marian Salzman</a>.



At DK Talks you will not have to worry about physical distance or face masks either – we prepared a free online talk by Marian Salzman, named one of the best public relations experts in the world. 



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“We want to see brands
behaving in ways that show you’re concerned about protecting your
employees/customers/communities from the current pandemic and the economic
tsunami it’s generating. We want to know that you are human and that you care. This is not a moment for contemplation – it’s time for action”, claims Marian Salzman,
Senior Vice President of Global Communications at Philip Morris International
and author or co-author of 16 books.



<a href="https://danikomunikacija.com/speakers/marian-salzman" target="_blank" rel="noreferrer noopener" aria-label="Marian Salzman (opens in a new tab)">Marian Salzman</a>, Top Woman in PR according to PR News, has had many impressive epithets attached to her name by leading public relations media, which claim that she can produce a hundred amazing ideas a minute – imagine what she could do in 30 minutes. 



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_475,w_580/v1588235897/Marian-Salzman-2_gmffbg.jpg" alt="" class="wp-image-1210"/></figure>



As part of DK Talks, Marian
will show why she is considered a visionary thought leader and give agencies,
brands and all interested individuals the answers from a fresh perspective.
Following her presentation, there will be a discussion moderated by Antonija
Mandić when the audience will get the opportunity to ask all of their
burning questions. 



As the organizers of DK festival, that was affected by the crisis, we want to continue to support the industry by doing what we know best – sharing knowledge. This is why DK Talks is completely free for everyone who wishes to join the educational talk, held on 7 May at 3 PM on the <a href="https://www.facebook.com/danikomunikacija/">DK festival Facebook page</a>.

A present from us: Free online talk by the “Top Woman in PR” Marian Salzman

Following the record-breaking ratings of Effie, IdejaX and MIXX live streams, the winners can soon expect their well-deserved statues to come in the mail, and they also get the chance to order more copies for their colleagues and partners.



The main hall at
DK festival can fit several hundred people and it is always filled to the brim
or even more. This year everyone got the front row experience – from their
homes! The winners announcement illustrated the major importance of Effie,
IdejaX and MIXX statues for agencies and advertisers because, during these
challenging times, the statues represent quality, innovation and creativity
which holds the power to change the world. 



After the success of the announcements, the organizers arranged the production of the statues, which will soon be delivered to their rightful owners, in line with the ongoing safety measures, so they could adorn the shelves after everyone returns to their offices. Moreover, you can order additional copies of the statues or surprise your business partners, as well as ensure that MIXX finalists get their statues. If you have any questions, contact us at <a href="mailto:info@danikomunikacija.com" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">info@danikomunikacija.com</a>. 



The winners
announcements, where viewers gave standing ovations from the comfort of their
homes, were one of the first of their kind in the world. A total of 10
Effie, 36 IdejaX and 12 MIXX awards were presented during the live streams,
which amassed over 25 000 views with a high audience interaction rate,
making this year’s award shows the most watched ever. These online
announcements, all the entries and everyone who tuned in showed that creativity
knows no social boundaries and that it has the power to influence our
everyday lives and change the world for the better. 



The best IdejaX and MIXX projects can be found <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a>, while all Effie entries and winning projects can be viewed <a href="https://www.effie.hr/effie-croatia-2020-pobjednici-i-finalisti/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a>.

Effie, IdejaX and MIXX winners to get their statues soon after the winners announcement amassed more than 25 000 views

Effie has an 11-year-long tradition of awarding best Croatian agencies and advertisers for their excellent work in market communications, and now it is more important than ever to inspire the communications industry to raise positive awareness among the public. Following the MIXX and IdejaX winners announcement that garnered more than 10 000 views, Effie winners were revealed on Friday during a Facebook live stream.



The winners of Effie Croatia Awards, which celebrates the
efficiency of the marketing industry, were announced during a live stream on Friday,
17 April on DK festival Facebook page. Grand Prix went to Zagrebačka
pivovara and BBDO Zagreb in collaboration with Universal McCann and Degordian
for the ‘Ostajemo di smo’ project.



Besides Grand Prix, there were two gold Effie winners: Pipi
beverages and Imago Ogilvy in collaboration with Drap for the 'Boli me
Pipi' project as well as Hrvatski Telekom and McCann Zagreb with the
help of Degordian and Pro Media Group for their ‘Unlimited obitelj’
project.



The winners of this year’s silver Effie are Tele2 and Imago Ogilvy in collaboration with Media Polis, iProspect, Riba ribi grize rep and Drap with the ‘Pokućni internet’ project. Erste bank and Utorak and BBDO Zagreb were also awarded the silver Effie for their ‘Povratak’project, which was done in collaboration with 404 and MediaCom Zagreb.



The following projects received the bronze Effie awards: ‘Prilika života’by Iskon internet and Señor together with Pro Media Group and 404; ‘Samo opušteno!’by Jamnica Plus and PINK MOON in collaboration with Pro Media Group; ‘Veliki hrvatski naivci’ by CARNET and Señor, with the helping hands of Vedran Klemens, Marin Balaić and Dubravko Robić; ‘Žuja za tate 2’ by Zagrebačka pivovara and BBDO Zagreb, in collaboration with Universal McCann and Degordian.



Despite the current state of the world, there
is always room for amazing and successfully realized marketing ideas on the
market. This was reflected in the two-night event where national and regional
industry experts united as one – after the first night of announcing winners of
two competitions, which was watched by more than 10 000 people from Croatia
and the region, the second night was dedicated to announcing the Effie
winners and exchanging thoughts on the projects on DK festival Facebook
page.



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The organizers congratulated the winners as well as all the entrants
and clearly stated that it doesn’t matter if Effie, as the preeminent marketing
initiative in Croatia and the world that promotes the connection between
marketing activities and market results, adorns the shelves of private homes or
agency offices. Therefore, they have invited the industry to continue
working, in accordance with National civil protection recommendations, emphasizing
the need to continue creating ideas that work because they have the
potential to inspire change and shine bright at next year’s Effie Awards.



Find the Digital showcase of MIXX and IdejaX projects <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a>, while the best Effie projects can be viewed <a href="https://www.effie.hr/effie-croatia-2020-pobjednici-i-finalisti/" target="_blank" rel="noreferrer noopener" aria-label="here (opens in a new tab)">here</a>. 



For more information head to the official <a href="https://www.effie.hr/">Effie Croatia Awards</a> website.

Zagrebačka pivovara and BBDO Zagreb win Effie Grand Prix at the first online winners announcement

At a time when everyone’s health
and well-being is essential, the communications industry looks back on the best
creative projects of the previous year from the comfort of their homes to
inspire creativity that has the power to build a better world.



The evening of 16 April was
reserved for an online winners announcement of IdejaX, a national creative
competition. The winners of Grand Prix 2020 are Bruketa&amp;Žinić&amp;Grey
and Radgonske gorice with their ‘Untouched by Light – Svjetlom
netaknuto’ project. The title of the agency of the year went to Bruketa&amp;Žinić&amp;Grey
while Radgonske gorice was named advertiser of the year at this year’s IdejaX competition.



The list of
top five agencies of IdejaX in winning order also includes Saatchi&amp;Saatchi
Croatia, Imago Ogilvy, BBDO Zagreb, McCann Zagreb.



Agencies of
all shapes and sizes compete at IdejaX Awards with their creative ideas and
marketing projects, which can receive gold, silver or bronze awards. This year
the following projects proved to be the best.



In the Best
on Market group of categories, recipients of gold IdejaX award are:



<ul><li>Intersnack Adria and Imago Ogilvy for the ‘Hrskanje koje pali’ project in
the Food category</li><li>Radgonske gorice and Bruketa&amp;Žinić&amp;Grey for the ‘Untouched by Light – Svjetlom
netaknuto’ project in the Alcoholic Drinks category</li><li>Pipi Beverages and Imago Ogilvy for the ‘Spomenik neisklesanom tijelu’ project
in the Non-alcoholic Drinks category</li><li>Violeta and Saatchi&amp;Saatchi Croatia for the ‘Dual purpose for a higher
purpose’ project in the Retail and Household category</li><li>BBDO Zagreb and IKEA for the ‘Kod kuće je najbolje’ project in the Retail and Household category</li><li>A1 Hrvatska and Bruketa&amp;Žinić&amp;Grey for the ‘A1 Lappsus’ project in the Telecommunications
category</li><li>Wiener osiguranje Vienna Insurance Group and Señor for the ‘Wiener. Osigurava vaš mir.’ project
in the Financial and Insurance Services category</li><li>Hrvatski zavod za javno zdravstvo and Bruketa&amp;Žinić&amp;Grey for the ‘Tko pije, taj plaća’ project in
the Social Action category.</li></ul>



In the Best
of Ad-Making group of categories, gold IdejaX awards went to:



<ul><li>A1 Hrvatska and Bruketa&amp;Žinić&amp;Grey for the ‘A1 Lappsus’ project in the Digital
category</li><li>Hrvatski Telekom and McCann Zagreb for the ‘Unlimited’ project in the Film
category</li><li>Radgonske gorice and Bruketa&amp;Žinić&amp;Grey for the ‘Untouched by Light – Svjetlom
netaknuto’ project in the Design category.</li></ul>



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1586265702/IdejaX-nagrade_ojh7xb.jpg" alt="" class="wp-image-1132"/></figure>



The winners
of silver IdejaX award in the Best on Market group of categories are:



<ul><li>Latini. Taste local. and Studio Tumpić/Prenc for the ‘Latini’ project in the Food
category</li><li>Zagrebačka pivovara and BBDO Zagreb for the ‘Teleportacija’ project in the
Alcoholic Drinks category</li><li>Zagrebačka pivovara and BBDO Zagreb for the ‘Zaštićene zakonom’ project in
the Alcoholic Drinks category</li><li>Hrvatski Telekom and McCann Zagreb for the ‘Unlimited’ project in the Telecommunications
category</li><li>Iskon and Señor for the ‘Prilika života’ project in the Telecommunications category</li><li>ERSTE bank and UTORAK for the ‘Povratak’ project in the Financial and Insurance Services
category</li><li>Violeta and Saatchi&amp;Saatchi Croatia for the ‘WC papir ti može spasit dupe!’ project
in the Social Action category.</li></ul>



In the Best
of Ad-Making group of categories, silver IdejaX awards went to:



<ul><li>Jamnica Plus and Saatchi&amp;Saatchi Croatia for the ‘Duboko iznad svih’ project in
the Film category</li><li>Honey Heaven and Design Bureau Izvorka Jurić for the ‘Bee's Magic identitet proizvoda’
project in the Design category.</li></ul>



In the Best
on Market group of categories, the recipients of bronze IdejaX award are:



<ul><li>Brachia and Design Bureau Izvorka Jurić for the ‘Brachia KIDS’ project in the Food
category</li><li>Jamnica Plus and Saatchi&amp;Saatchi Croatia for the ‘Duboko iznad svih’ project in
the Non-alcoholic Drinks category</li><li>IKEA and BBDO Zagreb for the ‘Fleka’ project in the Retail and Household category</li><li>Hrvatski Telekom and McCann Zagreb for the ‘Điđi-Miđi’ project in the Telecommunications
category</li><li>A1 Hrvatska and BBDO Zagreb for the ‘Klizanje’ project in the Telecommunications
category</li><li>Tele2 and Imago Ogilvy for the ‘Poklon &amp; Mir’ project in the Telecommunications category</li><li>Fond za zaštitu okoliša i energetsku učinkovitost and Imago Ogilvy for the ‘Paperless’ project in the Social
Action category</li><li>Ministarstvo zaštite okoliša i energetike and Studio Sonda for the ‘Beskrajna čestitka’ project in
the Corporate Communications category</li><li>UTORAK for the ‘Utorak Srijedom’ project in the Miscellaneous category.</li></ul>



The winners
of the bronze IdejaX award in the Best of Ad-Making group of categories
are:



<ul><li>Jamnica Plus and Saatchi&amp;Saatchi Croatia for the ‘Deepest Instagram Profile 2’ project
in the Digital category</li><li>ERSTE bank and UTORAK for the ‘ERSTE Pobjeda’ project in the Film category</li><li>Njuškalo and Švicarska for the ‘Predaj. Prodaj!’ project in the Film category</li><li>Violeta and Saatchi&amp;Saatchi Croatia for the ‘Dual purpose packaging’ project in
the Design category.</li></ul>



The communications industry moves forward and proves that creativity truly shapes the world that we all live in. During crises it is especially important to award the best projects so they can inspire us to create a better future. Tune in tomorrow on 17 April at 9 PM on <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">DK festival Facebook page</a> to find out the winners of Effie Croatia Awards 2020! 



Find the Digital showcase of the projects <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener" aria-label="here (opens in a new tab)">here</a>, and click <a href="https://danikomunikacija.com/awards" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a> to get more information on the DK festival awards.

Bruketa&Žinić&Grey win Grand Prix and named IdejaX agency of the year; Radgonske gorice named best advertiser at IdejaX

Amidst crisis, creativity mixed with technology can change lives – this is why the first ever online winners announcement of the Croatian communications industry took place, where the spotlight was given to the best of the digital industry whose projects of the previous year stood out from the rest.



On 16 April the national and regional audience enjoyed the MIXX Awards winners announcement, which didn’t take place in Rovinj this year, but on a live stream – because creativity must go on despite the difficult circumstances. Pipi and Imago Ogilvy celebrated remotely – their Spomenik neisklesanom tijelu project won in the Best in Show category at this year’s MIXX Awards.



MIXX is a competition which awards the best
digital campaigns per IAB international licence. Besides the Best in Show
category, 11 winners of the following categories were also announced: Brand
Awareness Campaign, Cross Media Integration Campaign, Direct Response and Lead
Generation, Best Website, Best Mobile App, Best Branded Content, Best Media
Strategy, Best Search, Best Tech&amp;innovation, Best Social and Best
Publisher Long-Form Native.



Wiener osiguranje and Degordian received the award for their ‘UHO – Utočište
Hrabrih Online’ project in the Brand Awareness Campaign category.



Vegeta and Izone are the winners in the Cross Media Integration
Campaign category with their ‘Vegeta 60 godina’ project.



Bluesun Hotels &amp; Resorts and Httpool were recognized in the&nbsp;Direct Response
and Lead Generation&nbsp;category for their ‘Croatia Calling’ project.



Human and their ‘Human website’ project won in the&nbsp;Best Website
category.



Winners of the&nbsp;Best Mobile App&nbsp;category
are A1 and Bruketa&amp;Žinić&amp;Grey with their ‘A1 Lappsus’
project.



Labud and Inspiracija digital were proclaimed winners in the&nbsp;Best Branded Content&nbsp;category for their ‘Čarli „Moj najbolji prijatelj“’ project.



The award for&nbsp;Best Media Strategy went
to Wolt and iProspect, a division of Dentsu Aegis Network for
their ‘Yearly User Acquisition Campaign’ project.



Winners of the Best Search category are
Wiener Osiguranje and Degordian with their ‘Wiener Osiguranje –
Search kampanja 2019./2020’ project.



A1 and Bruketa&amp;Žinić&amp;Grey won for their ‘A1 Lappsus’
project in the&nbsp;Best Tech&amp;Innovation&nbsp;category.



Ledo and 404&nbsp; were
awarded in the Best Social category for their ‘Slatke riječi’ project.



Udruga Nismo same and 24sata were named the best in the&nbsp;Best
Publisher Long-Form Native&nbsp;category for their ‘#pinkypromiss’ project.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_237,w_580/v1581939135/award-mixx_asx82j.jpg" alt="" class="wp-image-145"/></figure>



Find the Digital showcase of the projects here, and click <a href="https://danikomunikacija.com/awards" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a> to get more information on the DK festival awards.



With the understanding of the seriousness of the pandemics that hit Croatia and the whole world, during the two-night event you will get an insight into the best creative projects of the last year and focus your mind on getting inspired for creating a brighter future. Stay tuned for the second night of celebrating creativity on 17 April at 21 h on the <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">DK festival Facebook page</a>, when the winners of the prestigious Effie Awards will be revealed.

Pipi and Imago Ogilvy win Best in Show at 10th jubilee edition of MIXX Awards

HURA, organizer of DK festival, did what others don’t dare imagine. Even hold a live stream of IdejaX, MIXX and Effie Croatia winners announcement. In a conversation with Ekrem Dupanović from Media Marketing, Dunja Ivana Ballon, DK festival and program director, revealed how this idea came to be, what challenges they had to overcome, who was a part of the team that made this possible and many more details. Just don’t get too into reading, we’re waiting for you at 9 PM on DK festival Facebook page.

<img class="alignnone wp-image-1184 size-full" src="https://cms.danikomunikacija.com/wp-content/uploads/2020/04/Dunja-Ivana-Ballon-BW.png" alt="" width="750" height="383" />

Media Marketing: DK festival is <a href="https://danikomunikacija.com/news/days-of-communication-recognized-as-one-of-the-best-events-in-the-world" target="_blank" rel="noopener noreferrer">one of the best events in the world according to international experts</a>. Tonight you will be the first one of your kind to do a show for winners completely online because there is just no other way of doing it. The winners care more about getting the results as soon as possible, rather than waiting a couple of months for a chance to be invited to take the stage and be applauded. Was it a hard decision?

Dunja Ivana Ballon: We were so close to becoming the best festival in the world (not just figuratively), and now we will be the first ones to organize a virtual awards show exclusive spectacle - live from the kitchen of Ida Prester in quarantine! Ida, wash the dishes pls…
The decision was not hard to make – grand ceremonies and fancy outfits were never the point of HURA’s awards. Professionals recognizing their peers who dare to be different in their creative work, those who aspire to make a difference, bring positive change into the word and boost the economy? That’s the real thing. This night is for them. We're going back to basics.

Media Marketing: How will the two-night event unfold? We won’t reveal any secrets, but do share some details that will encourage people to watch the show?

Dunja Ivana Ballon: We’re quarantined, isolated and the ground is litterally shaking all the time. We won’t pretend it’s something it’s not. The conditions are obviously far from ideal – the stream is improvised, we’re broadcasting from somebody’s kitchen, we rely on the strength of 50 different home internet connections, we’re shooting with a plain laptop and phone camera, and the audience is present from their couch. This stream is a reflection of our time and current reality, at the same time a living proof that when it’s hardest we stick together, modest and with a big heart. Maybe a glass of wine too. :)

Our producers Lara Stolnik and Bojan Katnić found a way to do the impossible and within these constraints only a couple of days ago managed to find a way to showcase all the winning projects as well as include all the winners live in the stream. This way we achieved our primary purpose to highlight all the incredible projects and wonderful people behind them, so tonight we actually won’t miss anything, besides sunny Rovinj!

On top of all of that, our Silvija Kovačić with he help of Human Interaction prepared a <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noopener noreferrer">digital showcase</a> of all the competing projects on the DK festival website, where clients from Croatia and the entire Adriatic region will have the chance to see the best projects and the top Croatian agencies all year long.

With everybody’s social life as glamourous as ever, this is a perfect opportunity to wear your favourite pyjamas and join us from your living room – tonight at 9 PM on the <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/danikomunikacija/&amp;source=gmail&amp;ust=1588236309774000&amp;usg=AFQjCNElfXAzVRhx6KeTBxJUMHKDheoBYA">DK festival Facebook page</a> we will announce the winners of IdejaX and MIXX awards, while tomorrow, same time and place, the Effie winners of 2020 will get to shine. I invite everyone to join us and support the best creators from our industry and all the amazing people whose work stood out from the rest.

Media Marketing: How many people were involved in the preparation of this project, who is behind the production and who are some key figures behind the whole thing?

Dunja Ivana Ballon: During this pandemic and earthquakes, while HURA’s resources have been focused 24/7 on helping everyone in our market to survive this crisis, Silvija Kovačić, our Head of Awards, with the big help of Lana Stjepanović, managed to coordinate 60 jury members, several jury meetings, the whole jury process for three different competitions, all of that transferred completely online within days with extremely limited resources. She coordinated all the key steps with the organizing committees of each respective competition as well as HURA’s Board. In the end, judging by the jury members’ comments, everything went smoothly!

At the time, this seemingly unusual idea of an online winners announcement came from Nikola Žinić, member of DK festival’s organizing committee, and Anđela Buljan Šiber, HURA’s Chairwoman. The idea was taken on a completely another level thanks to Lara Stolnik and Bojan Katnić, our co-producers who have been hard at work to make this happen. The communication part was led by our Barbara Tolić, who has been in Slavonski Brod dislocated from her home ever since the earthquake, while our social media was well taken care of by Leon Tetec and Igor Živković from Izone and our Marin Vlainić from HURA. For the host we chose the one and only Ida Prester, who, for this special occasion, has the honor of simultaneously working as a set designer, lighting and sound technician, camera crew, make-up artist and a stylist. After she puts her children to bed, of course.

Production in the era of pandemics... The other day during an online meeting we discussed if Ida’s frying pan could serve as a suspense gong or a drumroll… spoiler: it can. So what else is there to say – it’s hard, really hard, some days more, some days less, but creativity will not be cancelled! Let’s stay positive and see you all tonight!

Dunja Ivana Ballon: Creativity isn't cancelled - we're going back to basics

At a time when
everyone's health and well-being is essential, the communications industry will
look back on the best creative projects of the previous year from the comfort
of their homes to inspire creativity that has the power to build a better world
and allow us to continue with our lives.



The announcement of the best projects of the communications industry, traditionally held during DK festival in Rovinj, this year is going online. Tune in on 16 and 17 April at 9 PM at <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label="DK festival Facebook page (opens in a new tab)">DK festival Facebook page</a>: on the first day the IdejaX and MIXX winners will be announced, while the second day is dedicated to the most efficient marketing projects of the Effie Awards.



We can use the tough
situation that we’re all in to reflect and focus our attention on creating new
ideas, that will, considering the circumstances, benefit the whole community –
because creativity has the power to bring positive change to the world.
The organizers from The Croatian Association of Communications Agencies (HURA)
maintain that it is now more important than ever to award exceptional
industry experts and their achievements of the previous year because their work
makes the creative excellence standard continually rise, building a better
future for the whole industry.



Stay at home, make yourselves comfortable and join the nation-wide audience to enjoy the two-night event where the best projects of the Croatian communications industry will be revealed – announcement of IdejaX and MIXX winners will take place on 16 April at 9 PM, while the Effie winners will shine on 17 April at 9 PM at <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.facebook.com/danikomunikacija/" target="_blank">DK festival</a> Facebook page.



The winners will still get the opportunity to make their winning speeches, so don’t miss the chance to experience the first ever online awards show of our national industry. Find all information about the awards <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/awards" target="_blank">here</a>.



With the
understanding of the seriousness of the pandemics that hit Croatia and the
whole world, you will get an insight into the best creative projects of the
last year and focus your mind on getting inspired for creating a brighter
future.

Watch live stream of IdejaX, MIXX and Effie winners announcement

Two jury groups have selected the finalists of two IdejaX groups of categories based on an online discussion. Read on to find out the complete list of finalists in each category...



IdejaX is a national creative
competition that has been celebrating the creativity of agencies for 10 years.
The creative projects were submitted to two groups of categories. The Best
on Market group of categories awards projects according to the clients'
industry category and both fully-realized campaigns and individual parts of a
single campaign are eligible. The Best of Ad-Making group of
categories celebrates the art of execution, especially the format and functionality
that helped realize the idea behind the project.



The Best on Market jury was presided by Daniel Vuković (McCann Zagreb), and the rest of the jury members were Almir Okanović (BBDO Zagreb), Anselmo Tumpić (Studio TUMPIĆ/PRENC), Igor Mladinović (Imago Ogilvy), Ivan Tanić (Saatchi &amp; Saatchi Hrvatska), Ivan Tušek (Degordian), Jurica Ćorluka (Señor), Sean Poropat (Studio Sonda), Tonči Klarić (UNFOLD), Vanja Ćinić (Bruketa&amp;Žinić&amp;Grey) and two regional members that joined to ensure jury neutrality: Ana Šutić (New Moment New Ideas Company) and Blaž Vuk (Pristop). They have selected the following finalists:



Food:



Brachia KIDS



Hrskanje koje pali



Latini



Alcoholic Drinks:



Teleportacija



Untouched by Light – Svjetlom netaknuto



Zaštićene zakonom



Non-alcoholic Drinks:



Deepest instagram profile 2



Duboko iznad svih



Spomenik neisklesanom tijelu



Retail and Household:



Dual purpose for a higher purpose



Fleka



Kod kuće je najbolje



Telecommunications:



A1 Lappsus



Điđi-Miđi



Klizanje



Poklon &amp; Mir



Prilika života



Unlimited



Financial and Insurance Services:



Povratak



Wiener. Osigurava vaš mir.



Social Action:



Paperless



Tko pije, taj plaća



WC papir ti može spasit dupe!



Corporate Communications:



Beskrajna čestitka



Miscellaneous:



Utorak Srijedom



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1586265703/IdejaX-nagrade-2_p4ejgy.jpg" alt="" class="wp-image-1131"/></figure>



Nevio Marasović was the president of the Best of Ad-Making jury, which consisted of Bruno Anković, Fran Mubrin (404), Igor Manasteriotti (Manasteriotti DS), Isa Živanović (Mint2), Izvorka Jurić (Design Bureau Izvorka Jurić), Mladen Mileusnić (Digitalist), Nebojša Grbačić (Cvoke) and Zoran Đukić (Đkć). They have chosen the following projects to go through to the final:



Digital:



20 godina A1 Hrvatska



A1 Lappsus



Deepest Instagram Profile 2



Human rebranding



Film:



#RBAosjecaj



Duboko iznad svih



ERSTE Pobjeda



Predaj. Prodaj!



Unlimited



Design:



Bee's Magic identitet proizvoda



Brand identitet &amp; Dizajn etiketa



CHOZEN – Peace of Chocolate



DISCOVER SUN U



Dual purpose packaging



Farina posebna brašna



Grand Park Hotel Rovinj – oblikovanje
vizualnog identiteta



Latini



Nagradni natječaj Vegeta 60



Spomenik neisklesanom tijelu



Untouched by Light – Svjetlom netaknuto



While waiting for the official winner announcement, read more information about the IdejaX at <a href="http://www.danikomunikacija.com/awards/idejax" target="_blank" rel="noreferrer noopener" aria-label="www.danikomunikacija.com/awards/idejax (opens in a new tab)">www.danikomunikacija.com/awards/idejax</a>.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_265,w_580/v1586265701/IdejaX_bpstmj.jpg" alt="" class="wp-image-1133"/></figure>

IdejaX finalists chosen through online judging

Feeling
lost and need answers? You’ve come to the right place. 



We’ve
done the hard work for you by compiling the answers to your questions regarding
the tickets, accommodation, festival program and more. 



Okay, less talking, more answering so scroll on.



<ul><li>LOVE DK. </li></ul>



I have already purchased my ticket for
the festival in April, can I use it in October? 



All tickets already purchased remain valid for the new festival date on 29 - 31 October. This means you will have more than enough time to manage your schedule ahead of time and join us at the first-ever fall edition of the festival in Rovinj.



<ul><li>FUCK NEW DATES. </li></ul>



I tried everything but I can’t attend
the new dates, what now?



If you have purchased your festival ticket before 9 March and you can’t make the new dates, no need to worry. After crying your eyes out, you can either use the same ticket for your colleague instead (for 5+2 or 10+5 group deals, they need to be from the same company as you) or yourself for DK2021 (you heard it here first – we’re coming back in April 2021).



Feel free to contact us at&nbsp;<a href="mailto:info@danikomunikacija.com" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">info@danikomunikacija.com</a>. 



For all tickets purchased on a later date, our&nbsp;<a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">standard cancellation policy</a>&nbsp;applies.



<ul><li>LOVE ROVINJ. </li></ul>



I have already booked my accommodation
in Maistra hotels, can I use it in October?



Your stylish suite, that sinfully delicious hotel breakfast, poolside chilling, relaxing in spa&amp;wellness… all of these luxurious amenities will still be waiting for you in October. All room reservations in Maistra hotels confirmed before 9 March are automatically valid for the new festival dates under the exact same conditions.



If for any reason
you wish to make changes to your reservation or cannot make the new dates,
contact Maistra at <a href="mailto:danikomunikacija@maistra.hr" target="_blank" rel="noreferrer noopener">danikomunikacija@maistra.hr</a> at your earliest convenience to modify your
hotel reservation, reschedule your hotel booking to a different date or get a
full refund. 



<ul><li>NO BULLSHIT. </li></ul>



What happens with the festival program?



Our festival program always remains
exceptional. Period. Leaders and makers from all over the world who planned to
join our DK family as speakers have been hard at work to adapt their schedules
to meet you in October. You can check out all upcoming program updates on our
official website. Be on the lookout because a few infamous surprises
are on the way.



<ul><li>FUCK CEREMONIES. </li></ul>



What happens with industry competitions?



Effie, IdejaX, Mixx and Young Lions Croatia awards were held in the form of the first-ever online winner announcements on the DK festival Facebook page, amassing more than 25 000 views with a high audience interaction rate. A total of 10 Effie, 36 IdejaX and 12 MIXX awards&nbsp;were presented during the record-breaking live streams, showing that creativity knows no social boundaries. This year we’ll skip the ceremonies in Rovinj and use this unique opportunity to showcase the winners and their best work.



<ul><li>SHIT. </li></ul>



What if the situation doesn’t get better
until October?



The developments on a global scale are a
mystery to everyone. The well-being of our attendees, speakers and partners who
make our festival one of the best in the world remains a priority. We are
monitoring the situation and following WHO and national authority guidelines and
we’ll keep you duly informed of any further developments.



 



 



 ...we remain incurable optimists so here’s one bright piece of information for you – Rovinj is usually warmer in October than in April. And yes, we actually checked.



 DK2020 



The Team.

Frequently Asked Questions (FAQ): DK2020 in October

Two of the top 25 creative people in the world by Forbes and The Drum – Rei Inamoto and Merlee Jayme at DK festival will reveal what the key to success is in the era of hyperproduction and blandness.



Even though he is an identical twin, his ideas are certainly unique – which is why <a rel="noreferrer noopener" aria-label="Rei Inamoto (opens in a new tab)" href="https://danikomunikacija.com/speakers/rei-inamoto" target="_blank">Rei Inamoto</a> was named as one of the top 25 creative people in the world by Forbes. This creative expert and one of the most influential individuals in the marketing and creative industry today is coming to the 8th edition of DK festival, held 29-31 October in Rovinj, together with Merlee Jayme, one of only 8 women in the 100 best Chief Creative Officers in the world, based on the Drum global ranking in 2019.



<figure class="wp-block-image alignwide size-large is-style-default"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_469,w_580/v1581945199/Merlee-Jayme-PHOTO_a5qwut.jpg" alt="" class="wp-image-376"/></figure>







Relentless entrepreneur and innovation advocate who uses her creativity for the good of (wo)mankind, Jayme is an opinion leader and Chief Creative Officer of Dentsu Jayme Syfu. In the hope of pushing female leadership forward, she initiated the #sistergood project in her office to inspire young female creatives worldwide.



Inamoto’s presence as Chief Creative Officer of AKQA has been instrumental in bringing agency the highest worldwide recognition, delivering creative solutions for clients such as Audi, Google, Nike and Xbox. This renowned Cannes Lions speaker and founding partner at I&amp;CO, named Ad Age’s Creativity 50 multiple times, claims the secret ingredient to his flawless creative achievements is perhaps a seemingly simple — and zen — approach that requires honesty, humility and precision.



Jayme will take the stage in Rovinj to discuss the
glass ceiling in the industry and creative path to success as well as
share her own experiences and stories to prove that everyone can have original
and spectacular ideas. Inamoto will come to DK2020 to answer the question: how
to develop original creative solutions that will be memorable in the age of
hyperproduction.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_386,w_580/v1582112451/1_eskvmy.jpg" alt="" class="wp-image-561"/></figure>



Besides <a href="https://danikomunikacija.com/speakers/rei-inamoto" target="_blank" rel="noreferrer noopener" aria-label="Rei Inamoto (opens in a new tab)">Rei Inamoto</a> and <a href="https://danikomunikacija.com/speakers/merlee-jayme" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Merlee Jayme</a>, the outstanding DK2020 lineup already includes <a href="https://danikomunikacija.com/speakers/keith-weed" target="_blank" rel="noreferrer noopener" aria-label="Keith Weed (opens in a new tab)">Keith Weed</a>, the most influential CMO in the world; <a href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank" rel="noreferrer noopener" aria-label="Rory Sutherland (opens in a new tab)">Rory Sutherland</a>, Vice President of Ogilvy and TED speaker; <a href="https://danikomunikacija.com/speakers/chris-do" target="_blank" rel="noreferrer noopener" aria-label="Chris Do (opens in a new tab)">Chris Do</a>, Emmy award-winning designer; <a href="https://danikomunikacija.com/speakers/james-whittaker" target="_blank" rel="noreferrer noopener" aria-label="James Whittaker (opens in a new tab)">James Whittaker</a>, former Microsoft evangelist; <a href="https://danikomunikacija.com/speakers/ari-popper" target="_blank" rel="noreferrer noopener" aria-label="Ari Popper (opens in a new tab)">Ari Popper</a>, futurist who worked for NATO; <a href="https://danikomunikacija.com/speakers/paul-holmes" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Paul Holmes</a>, public relations leader and founder of The Holmes Report and <a href="https://danikomunikacija.com/speakers/david-orlic" target="_blank" rel="noreferrer noopener" aria-label="David Orlic (opens in a new tab)">David Orlic</a>, multi-awarded communications expert. 



Find out more information about the speakers <a href="https://danikomunikacija.com/speakers" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">he</a><a rel="noreferrer noopener" aria-label="re and find out how to apply for DK2020 here. (opens in a new tab)" href="https://danikomunikacija.com/speakers" target="_blank">re</a> and find out how to apply for DK2020 <a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener" aria-label="here (opens in a new tab)">here</a>.

World's top creatives coming to DK2020

Public relations visionaries are coming to DK festival! One of the most influential figures in the PR industry globally Paul Holmes, and award-winning communications expert David Orlic forecast future PR challenges – and their solutions.



The 8th edition of DK festival is shaping up to be the best one ever. Not only will you get to meet esteemed marketers and communications industry leaders, but also prophetic public relations experts, who will motivate, inspire and teach you how to use all available resources to your advantage. Get ready for a battle with time from 29 to 31 October in Rovinj.



You will get to know the great <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/paul-holmes" target="_blank">Paul Holmes</a>, often described as the most influential figure in the public relations industry globally. Yes, this is the trend-setter you see in almost every PR textbook. He started his career in England working for local newspapers, and today the world knows him as the leader, founder and CEO behind the famous Holmes Report. When it comes to trends, one of them is timeless – sustainable success of PR agencies and businesses in general, which can only be built on highest ethical and professional standards. “But today your brand is all the things that other people are saying about you and the challenge is to make sure that people are saying the right things.” So, what are people saying about you? How to take control? And the most important question – how to face the future of PR? Paul Holmes at DK2020 is the man with the answers – find out how to prepare for the changing landscape of PR and meet the challenges head-on to flourish as never before.



<figure class="wp-block-image size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/v1581940864/Paul-Holmes_aj01ng.jpg" alt="" class="wp-image-293"/></figure>



<a href="https://danikomunikacija.com/speakers/david-orlic" target="_blank" rel="noreferrer noopener" aria-label="David Orlic (opens in a new tab)">David Orlic</a>’s work as Deputy CEO &amp; Head of Innovation for Prime Weber Shandwick, the world’s most awarded PR agency by Cannes Lions in the period 2010 – 2018 and also the 5th bravest and most innovative agency on the planet according to Contagious Pioneers 2017, was praised and covered by the New York Times and Obama Foundation. A multi-awarded creative director and business executive with 15 years of experience ranging from the corporate boardroom to the political campaign trail, Orlic is a trailblazer who will present a new paradigm of partnerships, enabling creatively led businesses to thrive in the coming decade. “Stop working for brands – start building your own” is his guiding principle. Join us in Rovinj to find out how to start your own brand from zero to one. As one of the few people with a Cannes Lions Grand Prix and an Oxford MBA, this expert in brand strategy, change management and creative development founded his company Orli&amp; in 2020, advising many prominent clients, such as IKEA and Electrolux.



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The PR content at DK2020 is manifold: from different panel discussions to masterclass talks, where you will learn everything about new trends in the PR industry and get the chance to meet distinguished experts who create these trends. In addition, there will be interesting content for students of PR, and the winners of Grand PRix of the Croatian Public Relations Association will give a presentation to introduce you to their unique and inspirational ideas and projects that were recognized by the industry.



The amazing DK2020 lineup so far consists of <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/keith-weed" target="_blank">Keith Weed</a>, the most influential CMO in the world; <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank">Rory Sutherland</a>, a famous TED speaker; <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/chris-do" target="_blank">Chris Do</a>, Emmy award-winning designer and Jedi master; <a href="https://danikomunikacija.com/speakers/james-whittaker">James Whittaker</a>, a former evangelist for Microsoft and <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/ari-popper" target="_blank">Ari Popper</a>, futurist and visionary. To find more information on registration fees, head to <a href="https://danikomunikacija.com/tickets">www.danikomunikacija.com/tickets</a>.

Predicting the future of public relations at DK2020

Brevity is the soul of wit, so we asked Jelena Fiškuš and Sean Poropat, Creative Directors at Studio Sonda, to provide short answers to ten questions for ten years of IdejaX.



Last year they won the Grand Prix at IdejaX, which allowed them to compete at Cannes Lions Awards, where they received the prestigious Lion statue! The praised creative duo from Studio Sonda revealed what feeds their creativity, what the biggest misconception about designers is and gave helpful advice to future IdejaX applicants. Let them inspire you and <a href="https://danikomunikacija.com/awards/idejax">apply</a> – who knows, a Cannes Lion could adorn your shelves after IdejaX.



<ul><li>One word that best describes Studio Sonda: </li></ul>



Curiosity.



<ul><li>What has been the biggest change in Studio Sonda over the years: </li></ul>



Moving from a small community to an even smaller one.



<ul><li>One thought on winning the Grand Prix at IdejaX:</li></ul>



Honoured.



<ul><li>The biggest reason why one should apply to IdejaX: </li></ul>



It makes you more aware of yourself and your work. 



<ul><li>The first thing you did after winning a Cannes Lion: </li></ul>



Weighed our anchor and set sail.



<ul><li>The most important driver of creativity is: </li></ul>



Ever-lasting, continuous and relentless curiosity. 



<ul><li>The biggest misconception about designers is: </li></ul>



With all due respect, the biggest misconception is equating design
with art. 



<ul><li>Advice for future IdejaX applicants: </li></ul>



If you accept the fact that only you take credit for your results,
whether good or bad, you will learn a lot. The worse the result, the bigger the
lesson.



<ul><li>Idea X that you hope to realize this year: </li></ul>



Finish the construction of our Creative Centre in Vižinada.



<ul><li>One final thought:</li></ul>



No matter how hard it seems
sometimes, it is important to remind ourselves why we love what we do and do it
while the love is strong. And, of course, it’s important to have fun while
doing it.

X questions for X years of IdejaX: Studio Sonda

The innovative work of these two unique speakers and visionaries will undoubtedly inspire your next business moves. Joining us at DK festival, 29-31 October, are evangelist James Whittaker and futurist Ari Popper.



As the 8th edition of DK festival, modernized with a new black and white visual identity, draws closer, the organizers present two more speakers whose talks you don’t want to miss. James Whittaker, technical evangelist, and Ari Popper, famous futurist, are coming to DK2020 to convince you that even the craziest of ideas can be turned into unrealistically good business moves. Get ready to be inspired and make use of the possibilities the future holds. 



James Whittaker is an evangelist of the communications industry whose alternative personality opposes the monotonous world of mediocrity. This authentic and brutally honest speaker worked for some of the biggest companies in the world, including Microsoft, Google and even FBI! A notable author of many highly renowned publications, he has written a book on Career Superpowers, providing invaluable insights on how to make a career journey extraordinary and get the most out of it. He is known to punch out a set of 50 push-ups before he gets on the stage, so get ready to meet this superhero on the stage of DK2020, where he will share his thoughts on the future because, as he puts it, the present pisses him off.



Another famous name joining the DK festival lineup is Ari Popper, a futurist whose innovation house SciFutures works with Fortune 500 companies and writes visions of the future to provide them with exponential growth – because he believes we live in an age of exponential possibilities. All of his ideas clearly state: if you looked at things from a different angle, you might see a brilliant innovation. Even NATO sought help from him and now it’s our turn to learn how to create and shape forward-looking ideas to reshape the reality as we know it – because the future is just a fictional step away.



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The impressive lineup of DK2020 continues to grow – besides Whittaker and Popper, Rovinj will welcome <a href="https://danikomunikacija.com/speakers/chris-do" target="_blank" rel="noreferrer noopener" aria-label="Chris Do (opens in a new tab)">Chris Do</a>, an Emmy-award winning designer and Jedi Master of design, <a href="https://danikomunikacija.com/speakers/keith-weed" target="_blank" rel="noreferrer noopener" aria-label="Keith Weed (opens in a new tab)">Keith Weed</a>, the most influential CMO in the world, and <a href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank" rel="noreferrer noopener" aria-label="Rory Sutherland (opens in a new tab)">Rory Sutherland</a>, Ogilvy’s strategist and a famous TED speaker.



Early bird offer for DK2020 ends on 9 February. You can find more information at <a href="https://danikomunikacija.com/tickets">www.danikomunikacija.com/tickets</a>.

Saving the world from boredom one audience at a time – futurist and evangelist at DK2020

How to do what you love without selling your soul for profit? All will be answered at DK2020 by the Jedi Master of design – Chris Do!



More than a million of his fans on social media could easily agree on one thing – he lights up the room like a thousand light bulbs. His name is Chris Do, a designer who is no stranger to international recognition – alongside the impressive double Emmy, numerous other awards and accolades adorn his shelves, including Effie, Effie Gold, Huffington Post, D&amp;AD and Motion Design. At DK festival, held 29-31 October in Rovinj, he will reveal what stands between you and your next client.



Chris is on a mission to influence the lives of a billion
people. This comes as no surprise when you consider the fact that rarely
anyone remains immune to his uplifting energy and charisma – his ingenious work
is admired by the biggest design experts and laymen alike. You can revel in his
content on his educational platform The Futur, which gathers ambitious
creatives from all around the world.



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If you don't learn the language of business, you may limit your growth and be relegated to the role of order taker, says Chris, a true Jedi Master of design and creativity. At the 8th edition of DK festival he will lay it all bare: how to achieve exponential and organic growth, create high-quality yet fast-spreading ideas and build engaging customer experiences using his tried and tested methods.



Chris Do is only one out of the best makers from all around the world who are coming to DK2020. Chris joins the already announced Keith Weed and Rory Sutherland – the world’s most influential CMO and one of the world’s biggest agency leaders. DK festival will probably be a once-in-a-lifetime opportunity to meet these leaders while having fun at this not your typical festival. Early bird sale ends soon so don’t wait up to join the DK family!

Emmy award-winning designer Chris Do joins impressive DK2020 lineup

Entries are now open for the prestigious industry competitions IdejaX and MIXX. The tenth anniversary of both competitions is full of surprises that just might take you all the way to Cannes.



The best projects of the communications industry will be awarded at DK2020, held 29-31 October in Hotel Lone in Rovinj. The entries for competitions IdejaX and MIXX are now open to all agencies who wish to apply their creative projects. These prestigious competitions celebrate their tenth anniversary and the organizers have something special planned for this year's best of the best.



IdejaX



To celebrate the tenth edition of <a href="https://danikomunikacija.com/awards/idejax">IdejaX</a>, a national creative competition that celebrates the most original and unique ideas which push the boundaries, the organizers prepared a special prize for the Grand Prix winner – in addition to covering the cost of the entry fee for the winning project for Cannes Lions 2020, the winner will also receive a pass for the biggest international festival of creativity!



A group of categories Media Neutral,
important to advertisers from various industry disciplines, has been renamed to
Best on Market, while a group of categories Craft, which
caters to digital designers and production studios, is now called Best of
Ad-Making.



IdejaX is open to integrated campaigns as well
as individual projects that ran from 1 January 2019 to 2 March 2020. You
can submit your applications until 9 March, which marks the final
deadline that will not be postponed.



MIXX



The <a href="https://danikomunikacija.com/awards/mixx">MIXX</a> competition celebrates its tenth anniversary by continuing to recognize the best digital advertising campaigns and digital tools/platforms within market communications. A special jury will declare the winners – it will consist of 9 previous jury presidents, experts who are vastly acquainted with the competition's philosophy. The president of the first MIXX jury Saša Škorić (Publicis) is coming back to reprise his role at this year's competition.



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This year's MIXX jury includes the following
members: Vanja Bertalan (CEO, Human), Angela Buljan Šiber (Director, Izone),
Marko Črne (Digital Client Service Lead, GroupM), Domagoj Davidović (Founding
Partner / Creative Strategist, Švicarska), Sanja Đekić (Head of Digital,
GroupM), Vladimir Končar (Design Director, Five), Gjuro Korać (Creative
Director / Co-founder, Nivas) and Nikola Vrdoljak (Director / Partner, 404).



In the last decade there was a great change in
digital marketing and platforms, which is reflected in the adjustment of awards
categories over the last ten years, so the organizers decided to keep the
number of categories the same as last year. Competitors can apply for three
awards for the campaigns and the Best in Show award, while digital tools and
platforms are awarded in eight categories.



The jury will look for creativity, strategy,
execution, media use and results. You can apply your projects up until 20
February 2020. Projects who ran from 1 January 2019 to 20 February 2020
are eligible.

Celebration of the first decade of IdejaX and MIXX marked by exciting surprises

DK2020 has announced its first star speakers - Keith Weed, the world's most influential CMO by Forbes for three years in a row, and Rory Sutherland, a sharp-minded strategist, author and eccentric speaker whose TED Talks have been viewed by millions and millions of people.



World's most influential CMO by Forbes in 2017, 2018 and 2019, <a rel="noreferrer noopener" aria-label="Keith Weed (opens in a new tab)" href="https://danikomunikacija.com/speakers/keith-weed" target="_blank">Keith Weed</a> is behind one of the biggest marketing revolutions of the last decade – a shift towards a purpose-driven marketing that can not only sell a product but also change the society we live in. Weed, former CMO of Unilever, the world's second largest advertiser, who in 2018 received a Lifetime Achievement Award for his immense contribution to the communications industry, will join us at DK festival, held 29-31 October in Rovinj.



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Have you ever wondered what the&nbsp;secrets of consumer behaviour&nbsp;are or why advertising will always remain one of the key driving forces of the communications industry? The answers lie in the hands of&nbsp;<a href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank" rel="noreferrer noopener" aria-label="Rory Sutherland (opens in a new tab)">Rory Sutherland</a>, Vice Chairman of Ogilvy, an advertising agency present in&nbsp;83 countries and 132 offices, and one of the most fascinating and influential communications strategists of today. Sutherland, who lives in the home of Napoleon III (but as he likes to point out, in the attic), founded Ogilvy's&nbsp;behavioural science practice&nbsp;and advocates the use of psychological and&nbsp;marketing techniques for defining human behaviour. Sutherland is coming to Rovinj to discuss the persuasion techniques that blur the line between ads and entertainment.



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For years DK festival has pushed boundaries and gathered the world’s leading experts. When these global industry leaders spread the good word about us, we know we’re doing something really positive for the industry, said Anđela Buljan Šiber, Chairwoman of HURA.



Dunja Ivana Ballon, Festival and Program Director, added:&nbsp;We scoured the world for the leading experts&nbsp;who dominated the market and created an industry that is interesting and exciting at the same time.



At the press conference on the new festival edition, Ballon added that the announced speakers Weed and Sutherland – the world's most influential advertiser and one the world's most influential agency leaders – are only two out of the best experts from a range of industry fields that will create the final festival lineup. Thus, DK2020 will probably be a once-in-a-lifetime opportunity to meet these leaders while having fun at this not your typical festival.



If you wish to join our DK family, recognized as <a rel="noreferrer noopener" href="https://hura.hr/vijesti/days-of-communication-recognized-as-one-of-the-best-events-in-the-world/" target="_blank">one of the best events in the world</a> by the British Association Excellence Awards, you can apply at the official festival website. The 8th edition of DK festival has already surpassed last year’s numbers and expectations, so the organizers encourage you to apply and book your accommodation as soon as possible.

Industry powerhouses at DK2020 – world's most influential CMO and famous behavioral strategist join us

Sharpen your creative claws and let the hunt begin! Young Lions Croatia celebrates young talents and introduces Young Lions School, an all-day training provided by mentors coming straight from Cannes.



Teams of two young professionals under 30&nbsp;will go head-to-head to win the chance to compete on stage at&nbsp;Cannes Lions 2020, the biggest international festival of creativity.



DK festival in Rovinj – where Young Lions School will be presented – will provide an all-day program of training, lectures and mentorship with world-class experts. The program is exclusively available for the Young Lions contestants. It will provide the talented individuals with the chance for professional development in order to hone their skills and have a competitive edge on the market



Teams can compete in five categories, depending on their speciality: Design, Digital, Media, Print and PR. The competition will last for 24 hours and it will be held in Zagreb on 20 March.



Don’t hesitate and apply now. You don’t want to miss out on this unique and exciting experience as well as an opportunity to meet and hang out with your colleagues from the industry. There is also the chance of a lifetime for the talented team who wins the competition. Cannes is something you will remember for the rest of your life! – said&nbsp;Ana Tavić&nbsp;and&nbsp;Martina Ukić&nbsp;(Studio Sonda), winners of Young Lions Croatia 2019.



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Besides going to Cannes, it is important to emphasize the&nbsp;humanitarian nature of the competition. All creative solutions are given to a non-profit organization free of charge. Teams will solve the brief of a local client, which further reflects the competition’s efforts to bring positive change for the local community.



As always, the partners of the Young Lions Competitions are Shutterstock and Zagreb Innovation Centre (ZICER).



Teams can apply by filling out&nbsp;<a href="https://hura.hr/wp-content/uploads/2020/01/young_lions_croatia_2020-1.zip">the application form</a>. The deadline for the application is 2 March.

3, 2, 1 – Cannes! Roaring start to Young Lions Croatia 2020

DK festival, recognized as one of the best events in the world, will be held 29-31 October 2020 in Rovinj with the slogan “Fuck advertising. Love advertising.” You can expect some of the world’s leading and most influential creatives, leaders and futurists at this year’s edition of the festival.



Around 3000 local and international experts in advertising, PR, digital communications and design will gather in Hotel Lone in Rovinj to celebrate change with no bullsh*t. The 8th edition of DK festival, named as one of the best events in the world by the British Association Excellence Awards, expresses its identity with the slogan&nbsp;"Fuck advertising. Love advertising."&nbsp;The self-critical message aims to inspire the communications industry to be better and do better through creativity, thinking outside the box and focusing on the future.



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All year round we scour the world for the most interesting makers who don’t just talk about trends – they create them. This year some of the biggest industry celebrities are coming to Rovinj, including TED speakers with tens of millions of views, the industry’s most influential leaders, world’s best creatives, futurists, evangelists and many more. We will learn a lot, but also have a lot of fun. We are very happy that DK festival transformed into a place where our speakers want to come back time and time again. Think again if you want to miss the new edition of the festival,&nbsp;said Dunja Ivana Ballon, Festival Director.



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The numbers of the 2019 edition of DK festival speak for themselves: there were 65 speakers, 102 partners and sponsors, 287 competition applications and 51 awards. The incredible line-up of speakers who joined us included&nbsp;Sir Martin Sorrell, founder of the world’s largest advertising and PR group WPP,&nbsp;Peter Sunde, cofounder of notorious torrent portal The Pirate Bay,&nbsp;Jayanta Jenkins, ex-Global Creative Director of Twitter,&nbsp;Susan Credle, one of the biggest creative minds of today, and many more.



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Buy your ticket at the festival’s official website, which has just got a stylish new look. There you can find all information about the festival, early bird tickets and accommodation in luxurious Maistra hotels. Don't hesitate because the accommodation will sell out fast.



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DK2020 love and hate the communications industry

dunja, ciglar, bruketa, dani komunikacija 2018

News

DK Talks at 3 PM: She worked on €200 billion mergers and today in only 30 minutes she’s revealing the path to success

Frequently Asked Questions (FAQ): DK2020 in October

Embrace change, create opportunities – online talk with Louise Tingström this Wednesday at DK Talks

Woman who worked on €200 billion mergers joins DK Talks on 27 May

The first DK Talks with Marian Salzman attracted more than 2000 people: “Think: Vision over self-interest”

Imago Ogilvy presents new book Alchemy by Rory Sutherland

A present from us: Free online talk by the “Top Woman in PR” Marian Salzman

Marian Salzman joins the first edition of DK Talks: “This is not a moment for contemplation – it’s time for action“

Effie, IdejaX and MIXX winners to get their statues soon after the winners announcement amassed more than 25 000 views

Zagrebačka pivovara and BBDO Zagreb win Effie Grand Prix at the first online winners announcement

Bruketa&Žinić&Grey win Grand Prix and named IdejaX agency of the year; Radgonske gorice named best advertiser at IdejaX

Pipi and Imago Ogilvy win Best in Show at 10th jubilee edition of MIXX Awards

Dunja Ivana Ballon: Creativity isn’t cancelled – we’re going back to basics

Watch live stream of IdejaX, MIXX and Effie winners announcement

IdejaX finalists chosen through online judging

DK2020 to be held in October

World-class mentors at Young Lions School in Rovinj – entries are still open

World’s top creatives coming to DK2020

Effie Croatia Awards 2020 deadline extended