News | DK

Dani komunikacija 2019, dodjele nagrada: Effie i MIXX

The Effie Awards Croatia 2021 final deadline has been extended to 20 March and the IdejaX one to 25 April.



The new normal couldn’t stop the communications industry to yield amazing projects that glistened with effectiveness, innovation, humour and emotions more than ever before. To celebrate them in a proper manner, we are planning a special award show where warm nights in Zagreb meet confetti meet having a good time – with safety measures in place for everyone included. With this in mind the Effie Awards Croatia 2021 and IdejaX final deadlines have been extended. 



While effective communications may not have been concerned with making additional profit this past year, it proved to be imperative for market survival. The newest edition of Effie Awards Croatia, with its mission to empower and celebrate effective projects that rose up to recent challenges, has introduced several new categories: Topical Marketing, Positive Change and E-Commerce. The <a href="https://www.effie.hr/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">competition</a> is open to all projects and campaigns that ran from 1 September 2019 to 31 January 2021 in Croatia. The final submission deadline has been extended to 20 March 2021.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1581939163/Effie-produljenje-prijava_ghaxxz.jpg" alt="" class="wp-image-365"/></figure>



IdejaX 2021, the 11th edition of the national creative competition that celebrates creativity of large and small agencies alike, has also introduced new categories: Retail, Health and Pharmacy and COVID (in the Best on Market group), a whole new group of categories Best Branding &amp; Rebranding as well as special awards for creative individuals. IdejaX is open to integrated campaigns and individual projects that ran from 1 January 2020 to 1 March 2021. The regular deadline is still 1 March 2021, but the final deadline has been pushed to 25 April 2021.



 Find more information in the <a href="https://danikomunikacija.com/awards" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Awards</a> section.

Flex your effectiveness and creativity: Effie and IdejaX 2021 deadlines extended!

<a rel="noreferrer noopener" aria-label="IdejaX 2021: Prijavnica (opens in a new tab)" href="https://forms.gle/iQaPJ4hJFJb2agmcA" target="_blank">IdejaX 2021: Prijavnica</a>



Redovni prijavni rok i dalje je 1. ožujka, a kasni prijavni rok za predaju radova iznimno je produljen do 25. travnja!



Otvorene su prijave na IdejuX, nacionalno natjecanje u kreativnosti tržišnih komunikacija. Natjecanje na kojem se već jedanaest godina uspješno natječu kako velike tako i male agencije sa svojim kreativnim idejama uvodi zanimljive novosti za kreativce, a od ove godine mogu mu se pridružiti i samostalni umjetnici sa svojim projektima. S čak pet novih kategorija, svi zainteresirani svoje radove mogu prijaviti unutar ukupno 19 kategorija podijeljenih u tri natjecateljske skupine.



<h3>Nove kategorije,
skupina I: COVID, Maloprodaja, Zdravlje i farmacija</h3>



Na IdejiX već se niz
godina nagrađuju najoriginalnije i jedinstvene ideje koje pomiču granice.
Ukorak s 2020. godinom, koja je promijenila opći pogled na svijet, na
natjecanju će se istaknuti
kreativnost koja je u posebnim okolnostima bila izvanredna. Unutar
skupine kategorija I. Best on
Market, koja je važna oglašivačima iz raznih industrija i segmenata
poslovanja, radovi se sada, uz 13 poslovnih kategorija među kojima su od ove
godine dvije nove Maloprodaja te Zdravlje i farmacija, mogu prijaviti i
u kategoriji COVID kao važnom
aspektu koji je usmjerio ovogodišnja tržišna kretanja, ali i kreativna
rješenja.



<h3>Nove kategorije,
skupina II: Branding, Rebranding</h3>



Velika je novost, uz
dosadašnje skupine I. Best on
Market te II. Best of
Ad-Making, i uvođenje posebne skupine III. Best
Branding &amp; Rebranding. Ova će skupina prepoznati najuspješnije
ostvaraje u području kreiranja i (pre)oblikovanja branda ili vizualnog
identiteta određenog proizvoda, usluge ili organizacije koji će u dvije nove
kategorije Branding te Rebranding osvojiti zlatne, srebrne i
brončane nagrade te kandidirati za Grand Prix IdejeX 2021.



<h3>Posebne nagrade</h3>



Kreativni i
umjetnički iskorak te inventivnost na tržištu nikada nisu bili potrebniji, značajniji
i važniji – stoga će ove godine, posebnim
nagradama IdejeX, žiri natjecanja prepoznati talentirane pojedince koji
su se istaknuli svojim umijećem: Animator(ica) godine IdejeX, Fotograf(kinja)
godine IdejeX, Ilustrator(ica) godine IdejeX, Redatelj(ica) godine IdejeX te Snimatelj(ica) godine IdejeX.



Projekti će i ove
godine osvajati nagrade u skupini II. koja nagrađuje vrhunsko umijeće izvedbe (craft) u kategorijama: Digital, Dizajn i Film.



Unutar svake od kategorija, u svim skupinama, na natjecanju IdejaX mogu sudjelovati cjelovite kampanje ili pojedinačni dijelovi kampanja, koji su objavljeni u razdoblju od 1. siječnja 2020. do 1. ožujka 2021. Redovni prijavni rok i dalje je 1. ožujka, a kasni prijavni rok za predaju radova iznimno je produljen do 25. travnja 2021.



<a href="https://forms.gle/iQaPJ4hJFJb2agmcA" target="_blank" rel="noreferrer noopener" aria-label="Prijavnicu pronađite na poveznici! (opens in a new tab)">Prijavnicu pronađite na poveznici!</a>







Izložbu projekata prošlogodišnjega natjecanja IdejaX pogledajte ovdje: <a rel="noreferrer noopener" aria-label="danikomunikacija.com/showcase (opens in a new tab)" href="https://danikomunikacija.com/showcase" target="_blank">danikomunikacija.com/showcase</a>

IdejaX

<a href="https://danikomunikacija.com/news/frequently-asked-questions-faq-dk2021" target="_blank" rel="noreferrer noopener" aria-label="Read our Frequently Asked Questions summary HERE. (opens in a new tab)">Read our Frequently Asked Questions summary HERE.</a>



You don't need
us lamenting about unprecedented times, but we would be lying if we said that
the new normal wasn't affecting us still to this day. Despite our lives, the
market and the economy flowing through time in this new normal fashion, it
seems as if we are all just waiting for something. 



We are guilty of
this waiting game ourselves, but who can blame us when we reminisce about sunbathing
in Rovinj, relaxing with a cold drink at the poolside bar, creating
unforgettable memories with our colleagues and so much more that embodies the
well-known DK experience. However, these things will have to be on hold for just
a little bit longer as DK2021 will not be held on 15-18 April 2021 – because
safety always comes first.



We are not settling for anything less than turning unforgettable moments into long-lasting memories with all of you by our side. Our beloved festival will be held either in November 2021 or April 2022, depending on when we can be together, share inspiring insights, embrace amazing solutions (and each other) and, last but not least, party our hearts out on the dancefloor. No settling, only love.



DK festival is
happiness, and happiness should be shared. This is why your festival tickets
and bookings in Maistra hotels remain valid for the new date of the
festival as well.



Now that we got
this out of the way, you must be wondering – what about the award shows? We
don't want to spoil anything but for now we can assure you that we are cooking
up a plan that includes statues, microphones, confetti, warm nights in
Zagreb… Trust us, you will want to make sure to polish your submissions if
you haven't already!



Whenever we see
each other, one thing is for sure: DK festival will be the moment to
charge your creative batteries, share exceptional ideas and network with the
world's biggest industry leaders. In the meantime, stay safe and take care.



With love,



DK team

DK doesn't settle

Feeling
lost and need answers? You’ve come to the right place. 



We’ve
done the hard work for you by compiling the answers to your questions regarding
the tickets, accommodation, festival program and more. 



Okay, less talking, more answering so scroll on.



<ul><li>LOVE DK.</li></ul>



I have
already purchased my ticket for DK2020, can I use it for the new dates?



DK festival
is happiness, and happiness should be shared. This is why your
festival tickets and bookings in Maistra hotels remain valid for the new date
of the festival as well! And our previous offer still stands – for every
third ticket already purchased, you get one for free for a lucky colleague
from your company!



<ul><li>FUCK NEW DATES.</li></ul>



I tried
everything but I can’t attend the festival, what now?



If you
realize you can't attend the festival on the alternative dates, no need to
worry. After crying your eyes out, you can either use the same ticket for your
colleague instead (for 5+2 or 10+5 group deals, they need to be from the same
company as you) or yourself for the next edition of DK festival.



Feel free
to contact us at&nbsp;<a href="mailto:info@danikomunikacija.com" target="_blank" rel="noreferrer noopener">info@danikomunikacija.com</a>.



For all tickets
purchased on a later date, our&nbsp;<a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">standard cancellation policy</a>&nbsp;applies.



<ul><li>LOVE ROVINJ.</li></ul>



I have
already booked my accommodation in Maistra hotels, can I use it for the new
dates?



Your stylish
suite, that sinfully delicious hotel breakfast, poolside chilling, relaxing in
spa&amp;wellness… all of these luxurious amenities will still be waiting for
you. All room reservations in Maistra hotels confirmed before 22 September 2020
are automatically valid for the new festival dates under the exact same
conditions so no need to do anything, just confirm your reservation by replying
to an e-mail from Maistra that will find its way to your inbox soon.



If for any
reason you wish to make changes to your reservation or cannot make the new
dates, contact Maistra at&nbsp;<a href="mailto:danikomunikacija@maistra.hr" target="_blank" rel="noreferrer noopener">danikomunikacija@maistra.hr</a>&nbsp;at your earliest convenience
to modify your hotel reservation, reschedule your hotel booking to a different
date or get a full refund.



<ul><li>NO BULLSHIT.</li></ul>



What
happens with the festival program?



Our
festival program always remains exceptional. Period. Leaders and makers from
all over the world who planned to join our DK family as speakers have been hard
at work to adapt their schedules to meet you. You can check out all upcoming
program updates on our official website. Be on the lookout because a few&nbsp;infamous&nbsp;surprises
are on the way.



<ul><li>LOVE AWARDS.</li></ul>



Now that
we got this out of the way, you must be wondering – what about the award shows?



We don't
want to spoil anything but for now we can assure you that we are cooking up
a&nbsp;plan that includes statues, microphones, confetti, warm nights in Zagreb…
Trust us, you will want to make sure to polish your submissions if you haven't
already!



<ul><li>SHIT.</li></ul>



What if
the situation doesn’t get better until the new dates?



The developments on a global scale are a mystery to everyone. The well-being of our attendees, speakers and partners who make our festival one of the best in the world remains a priority. We are monitoring the situation and following the guidelines issued by WHO and national authorities so we’ll keep you duly informed of any further developments.



 DK2021



The Team.

Frequently Asked Questions (FAQ): DK2021

Communicating Europe 2021 is a new online talk by DK festival with a pair of highly-esteemed guests – Jaume Duch Guillot, Director-General of Communication of the European Parliament, and Kristina Laco, HURA’s Board Member. Tune in to find out everything about the Parliament’s communication strategies in only 30 minutes.



DK festival continues sharing knowledge and bringing interesting content to your homes and offices (or both). In a new online talk Jaume Duch Guillot, Spokesperson and Director-General of Communication of the European Parliament, will discuss communication strategies with Kristina Laco, Director of Communications Office Colić, Laco &amp; Partners and HURA’s Board Member. You can join the interactive talk on 25 November at 4 PM on <a href="https://www.facebook.com/danikomunikacija" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">DK festival</a> and <a href="https://www.facebook.com/europarl.hr/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">European Parliament</a> Facebook pages.



<figure class="wp-block-image size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_290,w_580/v1605791920/Kola%C5%BE_Kako-efikasno-komuniciraju-%C4%8Delnici-Europskoga-parlamenta-saznajte-u-online-formatu-Dana-komunikacija_hfiolf.jpg" alt="" class="wp-image-1658"/></figure>



In the talk titled Communicating Europe 2021 the viewers will find out how the European Parliament communicated during the start of the pandemic and what they’ve learned while adapting their communication strategies across Europe. Jaume and Kristina will discuss the value of social media in communicating important messages and how to adapt quickly and efficiently to unexpected situations, but they will also inform you of some on-going projects that support the European market, such as #StrongerTogetherEU and the <a href="http://zajednoza.eu/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Zajednoza.eu</a> platform.



<figure class="wp-block-image size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_239,w_580/v1605791914/ep-logo_od0hbu.jpg" alt="" class="wp-image-1659"/></figure>



Alongside the lessons that this unpredictable and challenging year has taught us, during the 30-minute-long talk you will learn about the European Parliament’s communication strategies as well as ask all of your burning questions while the most interesting ones will be answered right there and then. 



No need to register – you will only need one click at the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.facebook.com/danikomunikacija" target="_blank">DK festival Facebook page</a> on 25 November at 4 PM sharp to tune in.

DK festival and European Parliament team up on Communicating Europe 2021

EP-102843A_Interview Duch

You will need only 30 minutes and one click to enjoy a
free interactive talk Give Back and Stay Ahead of the Curve about the responsibility
of tech giants and our future.



When we think about the future, we no longer need to grab a science-fiction book – the future has already penetrated our real world. It is no secret that technology has been slowly outgrowing us and developing a mind of its own while the human brain is struggling to catch up. No worries, though, because we are going to teach you how to Give Back and Stay Ahead of the Curve – The Age of Responsibility! In this interactive talk, held live on the official <a href="https://www.facebook.com/danikomunikacija" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">DK festival Facebook page</a> on 21 October at 3 PM, you will find out why the techno-optimistic attitude, which all responsible companies nurture, is so crucial in this day and age – the goal of every successful brand is to raise awareness about responsibility, build upon it and listen to the needs of their community.



We need to strike a balance between technological
growth and real human needs. How tech companies maintain this equilibrium
between people and technology is going to be the main point of discussion with Filipa
Petrović, Regional Marketing Manager (CEE) at Dell, and our very own Antonija
Mandić. Creating a stimulating and affirmative work environment where
everyone can achieve their full potential, taking care of employees’ mental
health and fostering sustainability in order to give back to the community –
these are all key elements of successful businesses and exceptional brands.
During this interactive talk you will learn how to efficiently present your
brand’s mission and make a real change in the world.



As the organizers of DK festival, which was affected
by the crisis, we want to continue to support the industry by doing what we
know best – sharing knowledge. This is why the talk is completely free for
everyone who wishes to join on 21 October at 3 PM on the <a href="https://www.facebook.com/danikomunikacija">DK festival Facebook page</a>.

Give Back and Stay Ahead of the Curve – The Age of Responsibility

Today at 3 PM
seems like the ideal time to take a short 30-minute break and be productive at
the same time because that is when the interactive talk with Filipa Petrović (Dell)
starts on the DK festival Facebook page.



Give Back and Stay Ahead of the Curve – The Age of Responsibility&nbsp;is the title of a brand-new interactive talk brought to you by DK festival that you can join at 3 PM on the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.facebook.com/danikomunikacija" target="_blank">DK festival Facebook page</a>. Do not hesitate to tune in because you will get the chance to learn from <a href="https://hura.hr/intervjui/filipa-petrovic-u-dellu-ce-do-2030-godine-50-posto-radne-snage-kao-i-40-posto-vodstva-biti-zene/" target="_blank" rel="noreferrer noopener" aria-label="Filipa Petrović (opens in a new tab)">Filipa Petrović</a>, Regional Marketing Manager (CEE) at Dell, and Antonija Mandić, who will discuss what are the essential factors of a successful business and outstanding brands as well as how to efficiently present your brand’s mission and make a real change in the world!



Now more than
ever we are aware of the fact that every moment is precious and business
circumstances ever-changing. This is why you will need only 30 minutes
to join us and learn everything you need to know about the importance of a techno-optimistic
attitude, which all responsible companies nurture. Following the talk, you
can send in all of your thought-provoking questions during a Q&amp;A session.



And don’t worry, if your colleagues bother you while you’re watching the talk – just send them the <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">link</a> to join you. 30 minutes of peace and quiet is guaranteed!

Enter the age of responsibility and join us at 3 PM on DK festival Facebook page!

Yes, we’ve got your back, always, so in crisis we will share with you what we know best – knowledge, leadership and communications.



Don’t worry, you know we are not your
average conference, we don’t do boring. We appreciate your time and we know
every minute counts so you will need only 30 of them to learn about communication and leadership during crisis
in a presentation titled Strange Days for Communicators – and The World.



After a record-breaking virtual awards show, we present you with a free online talk in 30 minutes only from one of the best public relations experts in the world – <a href="https://danikomunikacija.com/speakers/marian-salzman" target="_blank" rel="noreferrer noopener" aria-label="Marian Salzman (opens in a new tab)">Marian Salzman</a>.



At DK Talks you will not have to worry about physical distance or face masks either – we prepared a free online talk by Marian Salzman, named one of the best public relations experts in the world. 



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“We want to see brands
behaving in ways that show you’re concerned about protecting your
employees/customers/communities from the current pandemic and the economic
tsunami it’s generating. We want to know that you are human and that you care. This is not a moment for contemplation – it’s time for action”, claims Marian Salzman,
Senior Vice President of Global Communications at Philip Morris International
and author or co-author of 16 books.



<a href="https://danikomunikacija.com/speakers/marian-salzman" target="_blank" rel="noreferrer noopener" aria-label="Marian Salzman (opens in a new tab)">Marian Salzman</a>, Top Woman in PR according to PR News, has had many impressive epithets attached to her name by leading public relations media, which claim that she can produce a hundred amazing ideas a minute – imagine what she could do in 30 minutes. 



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_475,w_580/v1588235897/Marian-Salzman-2_gmffbg.jpg" alt="" class="wp-image-1210"/></figure>



As part of DK Talks, Marian
will show why she is considered a visionary thought leader and give agencies,
brands and all interested individuals the answers from a fresh perspective.
Following her presentation, there will be a discussion moderated by Antonija
Mandić when the audience will get the opportunity to ask all of their
burning questions. 



As the organizers of DK festival, that was affected by the crisis, we want to continue to support the industry by doing what we know best – sharing knowledge. This is why DK Talks is completely free for everyone who wishes to join the educational talk, held on 7 May at 3 PM on the <a href="https://www.facebook.com/danikomunikacija/">DK festival Facebook page</a>.

A present from us: Free online talk by the “Top Woman in PR” Marian Salzman

How to communicate creatively and act responsibly? Find out at&nbsp;DK&nbsp;Piknik&nbsp;by&nbsp;Jamnica&nbsp;Botanica&nbsp;on Tuesday and Wednesday&nbsp;in the outdoor greenery and fresh air of Park&nbsp;Maksimir.



We have been social distancing for months now, which is exactly why communication and education have become more important than ever. At DK Piknik by Jamnica Botanica, held on 30 June and 1 July in Park Maksimir, you will learn about effective and creative ways to communicate in these unusual times – while practising responsible behaviour to the maximum.



Even though we won’t be exchanging X’s and O’s, love from a distance is more than welcome – because in true love even the greatest distance can be bridged. So forget about hugs and kisses and show some long-distance love to our incredible speakers who will make this summery picnic an unforgettable experience. Ben Hammersley, a futurist and visionary, will join us online at DK Piknik while Thijs Launspach, a psychologist who specializes in stress management, and Heidi Priebe, a personality expert, will make sure our mental health is in pristine condition during these stressful times. You will also get the chance to listen to the legendary Sir Martin Sorrell, who will engage in an intriguing online discussion with Davor Bruketa, while Lisa Targett, General Manager at TRIBE, and Nina Išek Međugorac (Media Val) will tell you all you need to know about the future of social media.



You won’t have to think about safety while enjoying the summer atmosphere, fresh air and hanging out with your colleagues because&nbsp;we&nbsp;will follow the&nbsp;highest standards of safety regulations, which will include maintaining physical distance as well as providing facemasks and disinfectants to all participants. Just a heads-up: we advise you to bring your own facemasks as well because&nbsp;excellent&nbsp;communication and responsible behaviour&nbsp;are&nbsp;key ingredients for&nbsp;creating&nbsp;an amazing&nbsp;picnic experience.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1591282330/0247339523_g6vhql.jpg" alt="" class="wp-image-1405"/></figure>



DK&nbsp;Piknik&nbsp;by&nbsp;Jamnica&nbsp;Botanica&nbsp;is an&nbsp;exclusive event for DK2020 participants&nbsp;who have already booked their ticket for the festival in Rovinj. For everyone else there will be&nbsp;a limited number of tickets&nbsp;that will be available for purchase. You can apply by sending an e-mail to&nbsp;<a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="mailto:info@danikomunikacija.com" target="_blank">info@danikomunikacija.com</a>.



It is strongly recommended that all participants check for signs of fever, shortness of breath or any other symptoms of coronavirus disease before coming to the event. Everyone who is self-isolating because they returned from the countries that are on The Civil Protection Headquarters of the Republic of Croatia's list 14 days before the start of the event or are in self-isolation for any other reason are advised to follow the prescribed safety measures and act responsibly towards other participants. If they are not in self-isolation, they are free to attend the event given they provide a negative test result for coronavirus.



Find all information&nbsp;<a rel="noreferrer noopener" href="https://danikomunikacija.com/news/dk-piknik-en" target="_blank">here</a>&nbsp;or on the&nbsp;<a rel="noreferrer noopener" href="https://www.facebook.com/events/2597348910505116/" target="_blank">Facebook event page</a>. See you soon, XOXO!

No kissing and hugging, only love from a distance at DK Piknik by Jamnica Botanica

Razmislite o boljem svijetu, a zatim inspirirajte ljude na njegovo stvaranje – poruka je DK Piknika by Jamnica Botanica!



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https://www.youtube.com/watch?v=AdO4ePppU2k
</div></figure>



<a rel="noreferrer noopener" aria-label=" Read this page in ENGLISH. (opens in a new tab)" href="https://danikomunikacija.com/news/dk-piknik-en" target="_blank">Read this page in ENGLISH.</a>



Prva DK poslovna konferencija u prirodi, koja&nbsp;se&nbsp;nakon mjeseci izolacije održala&nbsp;u Maksimirskom perivoju 30. lipnja i 1. srpnja u after-work terminu, uz potrebne mjere sigurnosti i distance, uspješno je otvorila&nbsp;ljetnu sezonu&nbsp;te&nbsp;domaćoj komunikacijskoj industriji omogućila dugo priželjkivano te prijeko potrebno druženje i razmjenjivanje dojmova nakon&nbsp;nekoliko&nbsp;izazovnih mjeseci.



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Združili smo najbolje od onlinea i offlinea – pa smo zajedno tijekom dva dana uživali u uvidima&nbsp;šest međunarodnih predavača, niza domaćih stručnjaka, ali i druženju pod vedrim nebom u zelenilu Maksimira. Nakon mjeseci karantene i izolacije, baš nam je to trebalo! Nije bilo boljeg načina za druženje s klijentima koje dugo nismo vidjeli, razmjenjivanje dojmova i uživanje u kvalitetnim sadržajima.



Suzdržali smo se od ljubljenja i grljenja, redovito smo dezinficirali ruke, nosili maskice i poštovali fizički razmak kako bismo uz osiguranu visoku razinu sigurnosti svi ostali zdravi, ali smo se svejedno i sa sigurne udaljenosti zaljubili u predavače i atmosferu ljetnoga Piknika – ionako kažu da su veze na daljinu uvijek zanimljivije od onih uobičajenih. 



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_376,w_580/v1594713711/Prvi-dan-DK-Piknika-by-Jamnica-Botanica_foto-Matija-Habljak-PIXSELL_ape807.jpg" alt="" class="wp-image-1568"/></figure>



Trenutne okolnosti savršen su trenutak za osmišljavanje novih oblika oglašavanja,&nbsp;poručio je futurist&nbsp;Ben Hammersley&nbsp;u svom online predavanju i time zaokružio misao vodilju piknika.&nbsp;Razmislite o tome kakav biste svijet željeli vidjeti sljedeće godine – razmislite o svijetu u kojem bi bilo dobro živjeti&nbsp;– a zatim svojom kreativnošću ispričajte tu priču i inspirirajte ljude na stvaranje toga svijeta.



Sudjelovanje na DK Pikniku bilo je ekskluzivno organizirano za sve sudionike DK2020 u Rovinju koji su do sada osigurali svoju kotizaciju, a ulaznica za DK Piknik (koja je iznosila 450 kn + PDV) bila je uključena u cijenu kotizacije.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1594713607/2-2_htr7fy.jpg" alt="" class="wp-image-1566"/></figure>



<a rel="noreferrer noopener" aria-label="Cijelu galeriju fotografija pogledajte ovdje. (opens in a new tab)" href="https://danikomunikacija.com/galleries/dk-piknik-by-jamnica-botanica" target="_blank">Galeriju fotografija pogledajte ovdje.</a>



<h3> UZ POSEBNE ZAHVALE</h3>



Veliko hvala našim partnerima koji su bili uz nas i omogućili održavanje ovog netipičnog okupljanja.



 Motivacija, pozitivna energija i razmišljanje izvan okvira obilježili su DK Piknik by Jamnica Botanica uz dugo iščekivano druženje s dragim kolegama i boravak na zraku uz osvježavajući osjećaj prirode Jamnice Botanice. DK Piknik, osim odličnih edukativnih sadržaja, ponudio je i kvalitetno iskustvo druženja s ekipom s posla u prirodi. Sudionici prvoga dana DK Piknika&nbsp;mogli su uživati u&nbsp;ukusnim&nbsp;burgerima&nbsp;PIK Vrbovca, a službeno pivo piknika bilo je&nbsp;Staropramen. Vaše druženje bilo je neprocjenjivo i uz&nbsp;Mastercard – DK Piknik počastio vas je s 10 % popusta za plaćanje Mastercard® i Maestro® karticama u ugostiteljskom objektu Vidikovac.&nbsp;Raspravu o predavanjima uz kokice i stolni nogomet omogućila je&nbsp;Zagrebačka banka.&nbsp;Predavanja je donio A1 Hrvatska, a vrhunsku ljetnu after-work atmosferu i zanimljive razgovore potaknuo je&nbsp;Badel 1862&nbsp;Sax gin. Druženje po kojemu ćemo odsad živo pamtiti Maksimir podržali su i&nbsp;Erste banka i HGK. Ugođaju piknika doprinio je i&nbsp;Addiko Bank, dok nam&nbsp;je Red Bull&nbsp;svima dao krila za nove poslovne (i sve one druge) pobjede. U zabludi da vrhunski zalogaji moraju biti komplicirani razuvjerila nas je&nbsp;Podravka&nbsp;gurmanskim okusima pašteta koji su&nbsp;garancija vrhunskog užitka. Nove uspomene s dugo očekivanog druženja zabilježio je objektiv&nbsp;Pixsella, a nakon uživanja na svježem zraku&nbsp;Dormeo&nbsp;nam je bio najbolji prijatelj jer na njihovom&nbsp;Aloe Vera Orthocell nadmadracu&nbsp;nismo morali brojati ovce – uz njega zaspite dok kažete "nova razina udobnosti". 



Organizacijski su partneri događanja bili Pepermint, PaliGasi, Kupole i Selotejp, koji su se pobrinuli za vrhunsko iskustvo piknika.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_360,w_580/v1594713605/4-2_wrcwit.jpg" alt="" class="wp-image-1567"/></figure>



 Hvala vam na nezaboravnom druženju i što ste nam DK Piknik by Jamnica Botanica pomogli učiniti najljepšim ljetnim edukativnim piknikom. Jedva čekamo ponovno vas vidjeti u Rovinju u <a rel="noreferrer noopener" aria-label="novom jesenskom terminu (opens in a new tab)" href="https://danikomunikacija.com/news/frequently-asked-questions-faq-dk2020-in-october" target="_blank">novom jesenskom terminu</a> – na <a rel="noreferrer noopener" aria-label="jedan od najboljih festivala na svijetu (opens in a new tab)" href="https://danikomunikacija.com/news/days-of-communication-recognized-as-one-of-the-best-events-in-the-world" target="_blank">jednom od najboljih festivala na svijetu</a>.

DK PIKNIK BY JAMNICA BOTANICA

Missed the show? Don’t worry, you can still watch the talk Strange Days for Communicators – and The World on the festival Facebook page and download Marian’s presentation below.



"We are going to get through it, and we are going to get through it together." These were the opening words at the first edition of DK Talks with Marian Salzman, Senior Vice President of Global Communications at Philip Morris International, whose opening statement created a positive atmosphere at the very beginning of the live stream on the DK festival Facebook page. 



<figure class="wp-block-image size-large is-resized"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_475,w_580/v1588235897/Marian-Salzman-2_gmffbg.jpg" alt="" class="wp-image-1210" width="766" height="627"/></figure>



This Top Woman in PR according to PR Week showed
why she is considered a visionary thought leader and gave agencies, brands and
all interested individuals the answers about communication and leadership in
crisis from a fresh perspective. Following her presentation, there was a
discussion moderated by Antonija Mandić, when Marian answered many interesting
questions from the audience.



As the organizers of DK festival, that was affected by the crisis, we want to continue to support the industry by doing what we know best – sharing knowledge. Therefore, Marian’s talk is still available for everyone to watch at the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.facebook.com/watch/live/?v=584086659155779&amp;ref=watch_permalink" target="_blank">festival Facebook page</a> and you can also download her <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://hura.hr/wp-content/uploads/2020/05/strange_days_for_communicators_by_marian_salzman_dk-talks.pdf" target="_blank">presentation</a> that Marian was generous enough to share with everyone. 



DK Talks is a new educational format of DK
festival where you can forget about physical distance and protective masks – it
presents a unique opportunity because you need only 30 minutes and one
click on the festival Facebook page to learn about topics relevant to the market
communications industry.



We’re looking forward to the next time –
whether it be online or offline.

The first DK Talks with Marian Salzman attracted more than 2000 people: "Think: Vision over self-interest"

Effie has an 11-year-long tradition of awarding best Croatian agencies and advertisers for their excellent work in market communications, and now it is more important than ever to inspire the communications industry to raise positive awareness among the public. Following the MIXX and IdejaX winners announcement that garnered more than 10 000 views, Effie winners were revealed on Friday during a Facebook live stream.



The winners of Effie Croatia Awards, which celebrates the
efficiency of the marketing industry, were announced during a live stream on Friday,
17 April on DK festival Facebook page. Grand Prix went to Zagrebačka
pivovara and BBDO Zagreb in collaboration with Universal McCann and Degordian
for the ‘Ostajemo di smo’ project.



Besides Grand Prix, there were two gold Effie winners: Pipi
beverages and Imago Ogilvy in collaboration with Drap for the 'Boli me
Pipi' project as well as Hrvatski Telekom and McCann Zagreb with the
help of Degordian and Pro Media Group for their ‘Unlimited obitelj’
project.



The winners of this year’s silver Effie are Tele2 and Imago Ogilvy in collaboration with Media Polis, iProspect, Riba ribi grize rep and Drap with the ‘Pokućni internet’ project. Erste bank and Utorak and BBDO Zagreb were also awarded the silver Effie for their ‘Povratak’project, which was done in collaboration with 404 and MediaCom Zagreb.



The following projects received the bronze Effie awards: ‘Prilika života’by Iskon internet and Señor together with Pro Media Group and 404; ‘Samo opušteno!’by Jamnica Plus and PINK MOON in collaboration with Pro Media Group; ‘Veliki hrvatski naivci’ by CARNET and Señor, with the helping hands of Vedran Klemens, Marin Balaić and Dubravko Robić; ‘Žuja za tate 2’ by Zagrebačka pivovara and BBDO Zagreb, in collaboration with Universal McCann and Degordian.



Despite the current state of the world, there
is always room for amazing and successfully realized marketing ideas on the
market. This was reflected in the two-night event where national and regional
industry experts united as one – after the first night of announcing winners of
two competitions, which was watched by more than 10 000 people from Croatia
and the region, the second night was dedicated to announcing the Effie
winners and exchanging thoughts on the projects on DK festival Facebook
page.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_237,w_580/v1581939164/effie-2020_uvyxpl.jpg" alt="" class="wp-image-151"/></figure>



The organizers congratulated the winners as well as all the entrants
and clearly stated that it doesn’t matter if Effie, as the preeminent marketing
initiative in Croatia and the world that promotes the connection between
marketing activities and market results, adorns the shelves of private homes or
agency offices. Therefore, they have invited the industry to continue
working, in accordance with National civil protection recommendations, emphasizing
the need to continue creating ideas that work because they have the
potential to inspire change and shine bright at next year’s Effie Awards.



Find the Digital showcase of MIXX and IdejaX projects <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a>, while the best Effie projects can be viewed <a href="https://www.effie.hr/effie-croatia-2020-pobjednici-i-finalisti/" target="_blank" rel="noreferrer noopener" aria-label="here (opens in a new tab)">here</a>. 



For more information head to the official <a href="https://www.effie.hr/">Effie Croatia Awards</a> website.

Zagrebačka pivovara and BBDO Zagreb win Effie Grand Prix at the first online winners announcement

At a time when everyone’s health
and well-being is essential, the communications industry looks back on the best
creative projects of the previous year from the comfort of their homes to
inspire creativity that has the power to build a better world.



The evening of 16 April was
reserved for an online winners announcement of IdejaX, a national creative
competition. The winners of Grand Prix 2020 are Bruketa&amp;Žinić&amp;Grey
and Radgonske gorice with their ‘Untouched by Light – Svjetlom
netaknuto’ project. The title of the agency of the year went to Bruketa&amp;Žinić&amp;Grey
while Radgonske gorice was named advertiser of the year at this year’s IdejaX competition.



The list of
top five agencies of IdejaX in winning order also includes Saatchi&amp;Saatchi
Croatia, Imago Ogilvy, BBDO Zagreb, McCann Zagreb.



Agencies of
all shapes and sizes compete at IdejaX Awards with their creative ideas and
marketing projects, which can receive gold, silver or bronze awards. This year
the following projects proved to be the best.



In the Best
on Market group of categories, recipients of gold IdejaX award are:



<ul><li>Intersnack Adria and Imago Ogilvy for the ‘Hrskanje koje pali’ project in
the Food category</li><li>Radgonske gorice and Bruketa&amp;Žinić&amp;Grey for the ‘Untouched by Light – Svjetlom
netaknuto’ project in the Alcoholic Drinks category</li><li>Pipi Beverages and Imago Ogilvy for the ‘Spomenik neisklesanom tijelu’ project
in the Non-alcoholic Drinks category</li><li>Violeta and Saatchi&amp;Saatchi Croatia for the ‘Dual purpose for a higher
purpose’ project in the Retail and Household category</li><li>BBDO Zagreb and IKEA for the ‘Kod kuće je najbolje’ project in the Retail and Household category</li><li>A1 Hrvatska and Bruketa&amp;Žinić&amp;Grey for the ‘A1 Lappsus’ project in the Telecommunications
category</li><li>Wiener osiguranje Vienna Insurance Group and Señor for the ‘Wiener. Osigurava vaš mir.’ project
in the Financial and Insurance Services category</li><li>Hrvatski zavod za javno zdravstvo and Bruketa&amp;Žinić&amp;Grey for the ‘Tko pije, taj plaća’ project in
the Social Action category.</li></ul>



In the Best
of Ad-Making group of categories, gold IdejaX awards went to:



<ul><li>A1 Hrvatska and Bruketa&amp;Žinić&amp;Grey for the ‘A1 Lappsus’ project in the Digital
category</li><li>Hrvatski Telekom and McCann Zagreb for the ‘Unlimited’ project in the Film
category</li><li>Radgonske gorice and Bruketa&amp;Žinić&amp;Grey for the ‘Untouched by Light – Svjetlom
netaknuto’ project in the Design category.</li></ul>



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1586265702/IdejaX-nagrade_ojh7xb.jpg" alt="" class="wp-image-1132"/></figure>



The winners
of silver IdejaX award in the Best on Market group of categories are:



<ul><li>Latini. Taste local. and Studio Tumpić/Prenc for the ‘Latini’ project in the Food
category</li><li>Zagrebačka pivovara and BBDO Zagreb for the ‘Teleportacija’ project in the
Alcoholic Drinks category</li><li>Zagrebačka pivovara and BBDO Zagreb for the ‘Zaštićene zakonom’ project in
the Alcoholic Drinks category</li><li>Hrvatski Telekom and McCann Zagreb for the ‘Unlimited’ project in the Telecommunications
category</li><li>Iskon and Señor for the ‘Prilika života’ project in the Telecommunications category</li><li>ERSTE bank and UTORAK for the ‘Povratak’ project in the Financial and Insurance Services
category</li><li>Violeta and Saatchi&amp;Saatchi Croatia for the ‘WC papir ti može spasit dupe!’ project
in the Social Action category.</li></ul>



In the Best
of Ad-Making group of categories, silver IdejaX awards went to:



<ul><li>Jamnica Plus and Saatchi&amp;Saatchi Croatia for the ‘Duboko iznad svih’ project in
the Film category</li><li>Honey Heaven and Design Bureau Izvorka Jurić for the ‘Bee's Magic identitet proizvoda’
project in the Design category.</li></ul>



In the Best
on Market group of categories, the recipients of bronze IdejaX award are:



<ul><li>Brachia and Design Bureau Izvorka Jurić for the ‘Brachia KIDS’ project in the Food
category</li><li>Jamnica Plus and Saatchi&amp;Saatchi Croatia for the ‘Duboko iznad svih’ project in
the Non-alcoholic Drinks category</li><li>IKEA and BBDO Zagreb for the ‘Fleka’ project in the Retail and Household category</li><li>Hrvatski Telekom and McCann Zagreb for the ‘Điđi-Miđi’ project in the Telecommunications
category</li><li>A1 Hrvatska and BBDO Zagreb for the ‘Klizanje’ project in the Telecommunications
category</li><li>Tele2 and Imago Ogilvy for the ‘Poklon &amp; Mir’ project in the Telecommunications category</li><li>Fond za zaštitu okoliša i energetsku učinkovitost and Imago Ogilvy for the ‘Paperless’ project in the Social
Action category</li><li>Ministarstvo zaštite okoliša i energetike and Studio Sonda for the ‘Beskrajna čestitka’ project in
the Corporate Communications category</li><li>UTORAK for the ‘Utorak Srijedom’ project in the Miscellaneous category.</li></ul>



The winners
of the bronze IdejaX award in the Best of Ad-Making group of categories
are:



<ul><li>Jamnica Plus and Saatchi&amp;Saatchi Croatia for the ‘Deepest Instagram Profile 2’ project
in the Digital category</li><li>ERSTE bank and UTORAK for the ‘ERSTE Pobjeda’ project in the Film category</li><li>Njuškalo and Švicarska for the ‘Predaj. Prodaj!’ project in the Film category</li><li>Violeta and Saatchi&amp;Saatchi Croatia for the ‘Dual purpose packaging’ project in
the Design category.</li></ul>



The communications industry moves forward and proves that creativity truly shapes the world that we all live in. During crises it is especially important to award the best projects so they can inspire us to create a better future. Tune in tomorrow on 17 April at 9 PM on <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">DK festival Facebook page</a> to find out the winners of Effie Croatia Awards 2020! 



Find the Digital showcase of the projects <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener" aria-label="here (opens in a new tab)">here</a>, and click <a href="https://danikomunikacija.com/awards" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a> to get more information on the DK festival awards.

Bruketa&Žinić&Grey win Grand Prix and named IdejaX agency of the year; Radgonske gorice named best advertiser at IdejaX

Amidst crisis, creativity mixed with technology can change lives – this is why the first ever online winners announcement of the Croatian communications industry took place, where the spotlight was given to the best of the digital industry whose projects of the previous year stood out from the rest.



On 16 April the national and regional audience enjoyed the MIXX Awards winners announcement, which didn’t take place in Rovinj this year, but on a live stream – because creativity must go on despite the difficult circumstances. Pipi and Imago Ogilvy celebrated remotely – their Spomenik neisklesanom tijelu project won in the Best in Show category at this year’s MIXX Awards.



MIXX is a competition which awards the best
digital campaigns per IAB international licence. Besides the Best in Show
category, 11 winners of the following categories were also announced: Brand
Awareness Campaign, Cross Media Integration Campaign, Direct Response and Lead
Generation, Best Website, Best Mobile App, Best Branded Content, Best Media
Strategy, Best Search, Best Tech&amp;innovation, Best Social and Best
Publisher Long-Form Native.



Wiener osiguranje and Degordian received the award for their ‘UHO – Utočište
Hrabrih Online’ project in the Brand Awareness Campaign category.



Vegeta and Izone are the winners in the Cross Media Integration
Campaign category with their ‘Vegeta 60 godina’ project.



Bluesun Hotels &amp; Resorts and Httpool were recognized in the&nbsp;Direct Response
and Lead Generation&nbsp;category for their ‘Croatia Calling’ project.



Human and their ‘Human website’ project won in the&nbsp;Best Website
category.



Winners of the&nbsp;Best Mobile App&nbsp;category
are A1 and Bruketa&amp;Žinić&amp;Grey with their ‘A1 Lappsus’
project.



Labud and Inspiracija digital were proclaimed winners in the&nbsp;Best Branded Content&nbsp;category for their ‘Čarli „Moj najbolji prijatelj“’ project.



The award for&nbsp;Best Media Strategy went
to Wolt and iProspect, a division of Dentsu Aegis Network for
their ‘Yearly User Acquisition Campaign’ project.



Winners of the Best Search category are
Wiener Osiguranje and Degordian with their ‘Wiener Osiguranje –
Search kampanja 2019./2020’ project.



A1 and Bruketa&amp;Žinić&amp;Grey won for their ‘A1 Lappsus’
project in the&nbsp;Best Tech&amp;Innovation&nbsp;category.



Ledo and 404&nbsp; were
awarded in the Best Social category for their ‘Slatke riječi’ project.



Udruga Nismo same and 24sata were named the best in the&nbsp;Best
Publisher Long-Form Native&nbsp;category for their ‘#pinkypromiss’ project.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_237,w_580/v1581939135/award-mixx_asx82j.jpg" alt="" class="wp-image-145"/></figure>



Find the Digital showcase of the projects here, and click <a href="https://danikomunikacija.com/awards" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">here</a> to get more information on the DK festival awards.



With the understanding of the seriousness of the pandemics that hit Croatia and the whole world, during the two-night event you will get an insight into the best creative projects of the last year and focus your mind on getting inspired for creating a brighter future. Stay tuned for the second night of celebrating creativity on 17 April at 21 h on the <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">DK festival Facebook page</a>, when the winners of the prestigious Effie Awards will be revealed.

Pipi and Imago Ogilvy win Best in Show at 10th jubilee edition of MIXX Awards

HURA, organizer of DK festival, did what others don’t dare imagine. Even hold a live stream of IdejaX, MIXX and Effie Croatia winners announcement. In a conversation with Ekrem Dupanović from Media Marketing, Dunja Ivana Ballon, DK festival and program director, revealed how this idea came to be, what challenges they had to overcome, who was a part of the team that made this possible and many more details. Just don’t get too into reading, we’re waiting for you at 9 PM on DK festival Facebook page.

<img class="alignnone wp-image-1184 size-full" src="https://cms.danikomunikacija.com/wp-content/uploads/2020/04/Dunja-Ivana-Ballon-BW.png" alt="" width="750" height="383" />

Media Marketing: DK festival is <a href="https://danikomunikacija.com/news/days-of-communication-recognized-as-one-of-the-best-events-in-the-world" target="_blank" rel="noopener noreferrer">one of the best events in the world according to international experts</a>. Tonight you will be the first one of your kind to do a show for winners completely online because there is just no other way of doing it. The winners care more about getting the results as soon as possible, rather than waiting a couple of months for a chance to be invited to take the stage and be applauded. Was it a hard decision?

Dunja Ivana Ballon: We were so close to becoming the best festival in the world (not just figuratively), and now we will be the first ones to organize a virtual awards show exclusive spectacle - live from the kitchen of Ida Prester in quarantine! Ida, wash the dishes pls…
The decision was not hard to make – grand ceremonies and fancy outfits were never the point of HURA’s awards. Professionals recognizing their peers who dare to be different in their creative work, those who aspire to make a difference, bring positive change into the word and boost the economy? That’s the real thing. This night is for them. We're going back to basics.

Media Marketing: How will the two-night event unfold? We won’t reveal any secrets, but do share some details that will encourage people to watch the show?

Dunja Ivana Ballon: We’re quarantined, isolated and the ground is litterally shaking all the time. We won’t pretend it’s something it’s not. The conditions are obviously far from ideal – the stream is improvised, we’re broadcasting from somebody’s kitchen, we rely on the strength of 50 different home internet connections, we’re shooting with a plain laptop and phone camera, and the audience is present from their couch. This stream is a reflection of our time and current reality, at the same time a living proof that when it’s hardest we stick together, modest and with a big heart. Maybe a glass of wine too. :)

Our producers Lara Stolnik and Bojan Katnić found a way to do the impossible and within these constraints only a couple of days ago managed to find a way to showcase all the winning projects as well as include all the winners live in the stream. This way we achieved our primary purpose to highlight all the incredible projects and wonderful people behind them, so tonight we actually won’t miss anything, besides sunny Rovinj!

On top of all of that, our Silvija Kovačić with he help of Human Interaction prepared a <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noopener noreferrer">digital showcase</a> of all the competing projects on the DK festival website, where clients from Croatia and the entire Adriatic region will have the chance to see the best projects and the top Croatian agencies all year long.

With everybody’s social life as glamourous as ever, this is a perfect opportunity to wear your favourite pyjamas and join us from your living room – tonight at 9 PM on the <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.facebook.com/danikomunikacija/&amp;source=gmail&amp;ust=1588236309774000&amp;usg=AFQjCNElfXAzVRhx6KeTBxJUMHKDheoBYA">DK festival Facebook page</a> we will announce the winners of IdejaX and MIXX awards, while tomorrow, same time and place, the Effie winners of 2020 will get to shine. I invite everyone to join us and support the best creators from our industry and all the amazing people whose work stood out from the rest.

Media Marketing: How many people were involved in the preparation of this project, who is behind the production and who are some key figures behind the whole thing?

Dunja Ivana Ballon: During this pandemic and earthquakes, while HURA’s resources have been focused 24/7 on helping everyone in our market to survive this crisis, Silvija Kovačić, our Head of Awards, with the big help of Lana Stjepanović, managed to coordinate 60 jury members, several jury meetings, the whole jury process for three different competitions, all of that transferred completely online within days with extremely limited resources. She coordinated all the key steps with the organizing committees of each respective competition as well as HURA’s Board. In the end, judging by the jury members’ comments, everything went smoothly!

At the time, this seemingly unusual idea of an online winners announcement came from Nikola Žinić, member of DK festival’s organizing committee, and Anđela Buljan Šiber, HURA’s Chairwoman. The idea was taken on a completely another level thanks to Lara Stolnik and Bojan Katnić, our co-producers who have been hard at work to make this happen. The communication part was led by our Barbara Tolić, who has been in Slavonski Brod dislocated from her home ever since the earthquake, while our social media was well taken care of by Leon Tetec and Igor Živković from Izone and our Marin Vlainić from HURA. For the host we chose the one and only Ida Prester, who, for this special occasion, has the honor of simultaneously working as a set designer, lighting and sound technician, camera crew, make-up artist and a stylist. After she puts her children to bed, of course.

Production in the era of pandemics... The other day during an online meeting we discussed if Ida’s frying pan could serve as a suspense gong or a drumroll… spoiler: it can. So what else is there to say – it’s hard, really hard, some days more, some days less, but creativity will not be cancelled! Let’s stay positive and see you all tonight!

Dunja Ivana Ballon: Creativity isn't cancelled - we're going back to basics

At a time when
everyone's health and well-being is essential, the communications industry will
look back on the best creative projects of the previous year from the comfort
of their homes to inspire creativity that has the power to build a better world
and allow us to continue with our lives.



The announcement of the best projects of the communications industry, traditionally held during DK festival in Rovinj, this year is going online. Tune in on 16 and 17 April at 9 PM at <a href="https://www.facebook.com/danikomunikacija/" target="_blank" rel="noreferrer noopener" aria-label="DK festival Facebook page (opens in a new tab)">DK festival Facebook page</a>: on the first day the IdejaX and MIXX winners will be announced, while the second day is dedicated to the most efficient marketing projects of the Effie Awards.



We can use the tough
situation that we’re all in to reflect and focus our attention on creating new
ideas, that will, considering the circumstances, benefit the whole community –
because creativity has the power to bring positive change to the world.
The organizers from The Croatian Association of Communications Agencies (HURA)
maintain that it is now more important than ever to award exceptional
industry experts and their achievements of the previous year because their work
makes the creative excellence standard continually rise, building a better
future for the whole industry.



Stay at home, make yourselves comfortable and join the nation-wide audience to enjoy the two-night event where the best projects of the Croatian communications industry will be revealed – announcement of IdejaX and MIXX winners will take place on 16 April at 9 PM, while the Effie winners will shine on 17 April at 9 PM at <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.facebook.com/danikomunikacija/" target="_blank">DK festival</a> Facebook page.



The winners will still get the opportunity to make their winning speeches, so don’t miss the chance to experience the first ever online awards show of our national industry. Find all information about the awards <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/awards" target="_blank">here</a>.



With the
understanding of the seriousness of the pandemics that hit Croatia and the
whole world, you will get an insight into the best creative projects of the
last year and focus your mind on getting inspired for creating a brighter
future.

Watch live stream of IdejaX, MIXX and Effie winners announcement

Two jury groups have selected the finalists of two IdejaX groups of categories based on an online discussion. Read on to find out the complete list of finalists in each category...



IdejaX is a national creative
competition that has been celebrating the creativity of agencies for 10 years.
The creative projects were submitted to two groups of categories. The Best
on Market group of categories awards projects according to the clients'
industry category and both fully-realized campaigns and individual parts of a
single campaign are eligible. The Best of Ad-Making group of
categories celebrates the art of execution, especially the format and functionality
that helped realize the idea behind the project.



The Best on Market jury was presided by Daniel Vuković (McCann Zagreb), and the rest of the jury members were Almir Okanović (BBDO Zagreb), Anselmo Tumpić (Studio TUMPIĆ/PRENC), Igor Mladinović (Imago Ogilvy), Ivan Tanić (Saatchi &amp; Saatchi Hrvatska), Ivan Tušek (Degordian), Jurica Ćorluka (Señor), Sean Poropat (Studio Sonda), Tonči Klarić (UNFOLD), Vanja Ćinić (Bruketa&amp;Žinić&amp;Grey) and two regional members that joined to ensure jury neutrality: Ana Šutić (New Moment New Ideas Company) and Blaž Vuk (Pristop). They have selected the following finalists:



Food:



Brachia KIDS



Hrskanje koje pali



Latini



Alcoholic Drinks:



Teleportacija



Untouched by Light – Svjetlom netaknuto



Zaštićene zakonom



Non-alcoholic Drinks:



Deepest instagram profile 2



Duboko iznad svih



Spomenik neisklesanom tijelu



Retail and Household:



Dual purpose for a higher purpose



Fleka



Kod kuće je najbolje



Telecommunications:



A1 Lappsus



Điđi-Miđi



Klizanje



Poklon &amp; Mir



Prilika života



Unlimited



Financial and Insurance Services:



Povratak



Wiener. Osigurava vaš mir.



Social Action:



Paperless



Tko pije, taj plaća



WC papir ti može spasit dupe!



Corporate Communications:



Beskrajna čestitka



Miscellaneous:



Utorak Srijedom



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_387,w_580/v1586265703/IdejaX-nagrade-2_p4ejgy.jpg" alt="" class="wp-image-1131"/></figure>



Nevio Marasović was the president of the Best of Ad-Making jury, which consisted of Bruno Anković, Fran Mubrin (404), Igor Manasteriotti (Manasteriotti DS), Isa Živanović (Mint2), Izvorka Jurić (Design Bureau Izvorka Jurić), Mladen Mileusnić (Digitalist), Nebojša Grbačić (Cvoke) and Zoran Đukić (Đkć). They have chosen the following projects to go through to the final:



Digital:



20 godina A1 Hrvatska



A1 Lappsus



Deepest Instagram Profile 2



Human rebranding



Film:



#RBAosjecaj



Duboko iznad svih



ERSTE Pobjeda



Predaj. Prodaj!



Unlimited



Design:



Bee's Magic identitet proizvoda



Brand identitet &amp; Dizajn etiketa



CHOZEN – Peace of Chocolate



DISCOVER SUN U



Dual purpose packaging



Farina posebna brašna



Grand Park Hotel Rovinj – oblikovanje
vizualnog identiteta



Latini



Nagradni natječaj Vegeta 60



Spomenik neisklesanom tijelu



Untouched by Light – Svjetlom netaknuto



While waiting for the official winner announcement, read more information about the IdejaX at <a href="http://www.danikomunikacija.com/awards/idejax" target="_blank" rel="noreferrer noopener" aria-label="www.danikomunikacija.com/awards/idejax (opens in a new tab)">www.danikomunikacija.com/awards/idejax</a>.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_265,w_580/v1586265701/IdejaX_bpstmj.jpg" alt="" class="wp-image-1133"/></figure>

IdejaX finalists chosen through online judging

Instead of April, DK festival will be held 29-31 October 2020 when global industry leaders will come to Hotel Lone in Rovinj to inspire the communications industry for three days.



Instead of the beginning of April, DK festival will take place on 29-31 October 2020. Following the WHO guidelines on the global spread of coronavirus and our commitment to the safety of all 3000 attendees, speakers and partners who make our unusual festival one of the best events in the world, we have decided to reschedule DK2020 to October. The decision was also based on the fact that several companies of festival speakers and participants have imposed bans on travel and attendance of public gatherings. The rescheduling put the festival on a growing list of national and international events that adapted their schedule to the precarious circumstances, prioritising the safety and well-being of every individual.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_305,w_580/v1583754084/Dani-komunikacija-ove-%C4%87e-se-godine-odr%C5%BEati-od-29.-do-31.-listopada-2020_nvcwmz.jpg" alt="" class="wp-image-1078"/></figure>



We thank our longtime partners and loyal
participants who have already purchased their tickets and assure them that their
tickets as well
as Maistra hotel bookings remain valid for the fall edition of the three-day DK
festival. So hold on to your tickets, they
are an invaluable investment in your education, business and the progress of
our national market communications industry.



The unyielding strength of the festival is reflected in its amazing lineup of global leaders and influential figures, who gather at DK festival as speakers. They will show their support for the festival by taking the stage at the first ever fall edition of DK festival: <a rel="noreferrer noopener" aria-label="Keith Weed (opens in a new tab)" href="https://danikomunikacija.com/speakers/keith-weed" target="_blank">Keith Weed</a>, the most influential CMO in the world; <a rel="noreferrer noopener" aria-label="Rory Sutherland (opens in a new tab)" href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank">Rory Sutherland</a>, Global Vice President of Ogilvy and TED speaker; <a rel="noreferrer noopener" aria-label="Chris Do (opens in a new tab)" href="https://danikomunikacija.com/speakers/chris-do" target="_blank">Chris Do</a>, Emmy award-winning designer with million followers on social media; <a rel="noreferrer noopener" aria-label="James Whittaker (opens in a new tab)" href="https://danikomunikacija.com/speakers/james-whittaker" target="_blank">James Whittaker</a>, former leading Microsoft evangelist; <a rel="noreferrer noopener" aria-label="Ari Popper (opens in a new tab)" href="https://danikomunikacija.com/speakers/ari-popper" target="_blank">Ari Popper</a>, futurist and visionary; <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/rei-inamoto" target="_blank">Rei Inamoto</a>, one of the top 25 most creative people in the world by Forbes; <a rel="noreferrer noopener" aria-label="Merlee Jayme (opens in a new tab)" href="https://danikomunikacija.com/speakers/merlee-jayme" target="_blank">Merlee Jayme</a>, one of only 8 women among the 100 best Chief Creative Officers in the world; <a href="https://danikomunikacija.com/speakers/paul-holmes" target="_blank" rel="noreferrer noopener" aria-label="Paul Holmes (opens in a new tab)">Paul Holmes</a>, the most influential figure in public relations and founder of The Holmes Report; <a href="https://danikomunikacija.com/speakers/david-orlic" target="_blank" rel="noreferrer noopener" aria-label="David Orlic (opens in a new tab)">David Orlic</a>, multi-awarded public relations expert; <a href="https://danikomunikacija.com/speakers/tim-leake" target="_blank" rel="noreferrer noopener" aria-label="Tim Leake (opens in a new tab)">Tim Leake</a>, coming with one of the most interesting Cannes Lions talks titled Ugly Sells; <a href="https://danikomunikacija.com/speakers/toshihiko-tanabe" target="_blank" rel="noreferrer noopener" aria-label="Toshihiko Tanabe (opens in a new tab)">Toshihiko Tanabe</a>, award-winning creative from faraway Japan, <a href="https://danikomunikacija.com/speakers/olga-gutierrez-de-la-roza" target="_blank" rel="noreferrer noopener" aria-label="Olga Roza (opens in a new tab)">Olga Roza</a>, Global Design Director at P&amp;G worldwide and many more.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_212,w_580/v1582625422/3_qpkxpp.jpg" alt="" class="wp-image-702"/></figure>



Find out how to join DK2020 at <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/tickets" target="_blank">www.danikomunikacija.com/tickets</a> and read <a rel="noreferrer noopener" aria-label="Frequently Asked Questions (opens in a new tab)" href="https://danikomunikacija.com/news/frequently-asked-questions-faq-dk2020-in-october" target="_blank">Frequently Asked Questions</a>.

DK2020 to be held in October

Two of the top 25 creative people in the world by Forbes and The Drum – Rei Inamoto and Merlee Jayme at DK festival will reveal what the key to success is in the era of hyperproduction and blandness.



Even though he is an identical twin, his ideas are certainly unique – which is why <a rel="noreferrer noopener" aria-label="Rei Inamoto (opens in a new tab)" href="https://danikomunikacija.com/speakers/rei-inamoto" target="_blank">Rei Inamoto</a> was named as one of the top 25 creative people in the world by Forbes. This creative expert and one of the most influential individuals in the marketing and creative industry today is coming to the 8th edition of DK festival, held 29-31 October in Rovinj, together with Merlee Jayme, one of only 8 women in the 100 best Chief Creative Officers in the world, based on the Drum global ranking in 2019.



<figure class="wp-block-image alignwide size-large is-style-default"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_469,w_580/v1581945199/Merlee-Jayme-PHOTO_a5qwut.jpg" alt="" class="wp-image-376"/></figure>







Relentless entrepreneur and innovation advocate who uses her creativity for the good of (wo)mankind, Jayme is an opinion leader and Chief Creative Officer of Dentsu Jayme Syfu. In the hope of pushing female leadership forward, she initiated the #sistergood project in her office to inspire young female creatives worldwide.



Inamoto’s presence as Chief Creative Officer of AKQA has been instrumental in bringing agency the highest worldwide recognition, delivering creative solutions for clients such as Audi, Google, Nike and Xbox. This renowned Cannes Lions speaker and founding partner at I&amp;CO, named Ad Age’s Creativity 50 multiple times, claims the secret ingredient to his flawless creative achievements is perhaps a seemingly simple — and zen — approach that requires honesty, humility and precision.



Jayme will take the stage in Rovinj to discuss the
glass ceiling in the industry and creative path to success as well as
share her own experiences and stories to prove that everyone can have original
and spectacular ideas. Inamoto will come to DK2020 to answer the question: how
to develop original creative solutions that will be memorable in the age of
hyperproduction.



<figure class="wp-block-image alignwide size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/h_386,w_580/v1582112451/1_eskvmy.jpg" alt="" class="wp-image-561"/></figure>



Besides <a href="https://danikomunikacija.com/speakers/rei-inamoto" target="_blank" rel="noreferrer noopener" aria-label="Rei Inamoto (opens in a new tab)">Rei Inamoto</a> and <a href="https://danikomunikacija.com/speakers/merlee-jayme" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Merlee Jayme</a>, the outstanding DK2020 lineup already includes <a href="https://danikomunikacija.com/speakers/keith-weed" target="_blank" rel="noreferrer noopener" aria-label="Keith Weed (opens in a new tab)">Keith Weed</a>, the most influential CMO in the world; <a href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank" rel="noreferrer noopener" aria-label="Rory Sutherland (opens in a new tab)">Rory Sutherland</a>, Vice President of Ogilvy and TED speaker; <a href="https://danikomunikacija.com/speakers/chris-do" target="_blank" rel="noreferrer noopener" aria-label="Chris Do (opens in a new tab)">Chris Do</a>, Emmy award-winning designer; <a href="https://danikomunikacija.com/speakers/james-whittaker" target="_blank" rel="noreferrer noopener" aria-label="James Whittaker (opens in a new tab)">James Whittaker</a>, former Microsoft evangelist; <a href="https://danikomunikacija.com/speakers/ari-popper" target="_blank" rel="noreferrer noopener" aria-label="Ari Popper (opens in a new tab)">Ari Popper</a>, futurist who worked for NATO; <a href="https://danikomunikacija.com/speakers/paul-holmes" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Paul Holmes</a>, public relations leader and founder of The Holmes Report and <a href="https://danikomunikacija.com/speakers/david-orlic" target="_blank" rel="noreferrer noopener" aria-label="David Orlic (opens in a new tab)">David Orlic</a>, multi-awarded communications expert. 



Find out more information about the speakers <a href="https://danikomunikacija.com/speakers" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">he</a><a rel="noreferrer noopener" aria-label="re and find out how to apply for DK2020 here. (opens in a new tab)" href="https://danikomunikacija.com/speakers" target="_blank">re</a> and find out how to apply for DK2020 <a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener" aria-label="here (opens in a new tab)">here</a>.

World's top creatives coming to DK2020

Public relations visionaries are coming to DK festival! One of the most influential figures in the PR industry globally Paul Holmes, and award-winning communications expert David Orlic forecast future PR challenges – and their solutions.



The 8th edition of DK festival is shaping up to be the best one ever. Not only will you get to meet esteemed marketers and communications industry leaders, but also prophetic public relations experts, who will motivate, inspire and teach you how to use all available resources to your advantage. Get ready for a battle with time from 29 to 31 October in Rovinj.



You will get to know the great <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/paul-holmes" target="_blank">Paul Holmes</a>, often described as the most influential figure in the public relations industry globally. Yes, this is the trend-setter you see in almost every PR textbook. He started his career in England working for local newspapers, and today the world knows him as the leader, founder and CEO behind the famous Holmes Report. When it comes to trends, one of them is timeless – sustainable success of PR agencies and businesses in general, which can only be built on highest ethical and professional standards. “But today your brand is all the things that other people are saying about you and the challenge is to make sure that people are saying the right things.” So, what are people saying about you? How to take control? And the most important question – how to face the future of PR? Paul Holmes at DK2020 is the man with the answers – find out how to prepare for the changing landscape of PR and meet the challenges head-on to flourish as never before.



<figure class="wp-block-image size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/v1581940864/Paul-Holmes_aj01ng.jpg" alt="" class="wp-image-293"/></figure>



<a href="https://danikomunikacija.com/speakers/david-orlic" target="_blank" rel="noreferrer noopener" aria-label="David Orlic (opens in a new tab)">David Orlic</a>’s work as Deputy CEO &amp; Head of Innovation for Prime Weber Shandwick, the world’s most awarded PR agency by Cannes Lions in the period 2010 – 2018 and also the 5th bravest and most innovative agency on the planet according to Contagious Pioneers 2017, was praised and covered by the New York Times and Obama Foundation. A multi-awarded creative director and business executive with 15 years of experience ranging from the corporate boardroom to the political campaign trail, Orlic is a trailblazer who will present a new paradigm of partnerships, enabling creatively led businesses to thrive in the coming decade. “Stop working for brands – start building your own” is his guiding principle. Join us in Rovinj to find out how to start your own brand from zero to one. As one of the few people with a Cannes Lions Grand Prix and an Oxford MBA, this expert in brand strategy, change management and creative development founded his company Orli&amp; in 2020, advising many prominent clients, such as IKEA and Electrolux.



<figure class="wp-block-image size-large"><img src="https://res.cloudinary.com/dgzjet5jn/image/upload/v1581941172/2_x6jqHwyDIhxIiBCqq7fY1g_fx29zo.jpg" alt="" class="wp-image-287"/></figure>



The PR content at DK2020 is manifold: from different panel discussions to masterclass talks, where you will learn everything about new trends in the PR industry and get the chance to meet distinguished experts who create these trends. In addition, there will be interesting content for students of PR, and the winners of Grand PRix of the Croatian Public Relations Association will give a presentation to introduce you to their unique and inspirational ideas and projects that were recognized by the industry.



The amazing DK2020 lineup so far consists of <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/keith-weed" target="_blank">Keith Weed</a>, the most influential CMO in the world; <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/rory-sutherland" target="_blank">Rory Sutherland</a>, a famous TED speaker; <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/chris-do" target="_blank">Chris Do</a>, Emmy award-winning designer and Jedi master; <a href="https://danikomunikacija.com/speakers/james-whittaker">James Whittaker</a>, a former evangelist for Microsoft and <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://danikomunikacija.com/speakers/ari-popper" target="_blank">Ari Popper</a>, futurist and visionary. To find more information on registration fees, head to <a href="https://danikomunikacija.com/tickets">www.danikomunikacija.com/tickets</a>.

News

Tips and tricks for a successful Effie submission

IdejaX announces 2021 jury members

Flex your effectiveness and creativity: Effie and IdejaX 2021 deadlines extended!

DK doesn’t settle

Frequently Asked Questions (FAQ): DK2021

IdejaX 2021 call for entry: New Branding & Rebranding group, COVID category and special awards

The Young Lions Croatia Grand Prix goes to Maria Šimurina and Luka Mavretić from Imago Ogilvy

Call for entry: Effie Awards Croatia introduces new categories to celebrate efficiency in unexpected circumstances

DK festival and European Parliament team up on Communicating Europe 2021

Turning the unlucky Friday 13th into a creative lion’s den at Young Lions Croatia’s first online edition – you can still apply!

Give Back and Stay Ahead of the Curve – The Age of Responsibility

Catch you at DK festival on 15-18 April 2021 – and you can catch some free tickets!

“Imagine a better world and inspire people to create it” outlines the spirit of DK Piknik by Jamnica Botanica

DK PIKNIK BY JAMNICA BOTANICA

No kissing and hugging, only love from a distance at DK Piknik by Jamnica Botanica

World-class businessmen, futurists, psychologists and creatives live online at DK Piknik by Jamnica Botanica

Not your typical festival in extraordinary circumstances: Welcome to DK Piknik by Jamnica Botanica in Maksimir!

Woman who worked on €200 billion mergers joins DK Talks on 27 May

Marian Salzman joins the first edition of DK Talks: “This is not a moment for contemplation – it’s time for action“

Effie, IdejaX and MIXX winners to get their statues soon after the winners announcement amassed more than 25 000 views

Zagrebačka pivovara and BBDO Zagreb win Effie Grand Prix at the first online winners announcement

Bruketa&Žinić&Grey win Grand Prix and named IdejaX agency of the year; Radgonske gorice named best advertiser at IdejaX

Pipi and Imago Ogilvy win Best in Show at 10th jubilee edition of MIXX Awards

Dunja Ivana Ballon: Creativity isn’t cancelled – we’re going back to basics

Watch live stream of IdejaX, MIXX and Effie winners announcement

IdejaX finalists chosen through online judging

DK2020 to be held in October

World-class mentors at Young Lions School in Rovinj – entries are still open

World’s top creatives coming to DK2020

Effie Croatia Awards 2020 deadline extended