ABOUT IDEJAX
The X factor: you either have it or you don’t. That’s precisely what the expert jury hunts for at IdejaX, the premier national creativity competition. Here, agencies and independent professionals go head-to-head with their boldest ideas across 5 competition tracks — Best on Market, Best of Ad-Making, Best Branding & Rebranding, Best of Packaging and Best of Positive Change — and only those that displayed the most original concepts get up on the DK Festival stage to accept their hard-earned award for limitless creativity in communications.
IDEJAX 2024 HIGHLIGHTS
In 2024, there were 21 categories in 5 tracks at IdejaX:
- Best on Market, which awards the best ideas in 12 business categories
- Best of Ad-Making, which celebrates the art of implementation and craft in Digital, Film and Design categories
- Best Branding & Rebranding, for categories dedicated to best new branding and visual identity, as well as rebranding
- Best of Packaging, which awards the packaging that best protects, identifies and advertises a product
- Best of Positive Change, a track that celebrates the power of creativity that starts positive changes in the world.
Among more than 160 entered projects, the title of the Agency of the Year went to BBDO Zagreb, the Grand Prix was awarded to Imago Ogilvy, and Kraš is the Advertiser of the Year at IdejaX.
Top agencies of IdejaX 2024, in order, were BBDO Zagreb, Imago Ogilvy, Studio Tumpić/Prenc, Superstudio Design Projects and Bruketa&Žinić&Grey.
A detailed overview of the winners in all five tracks can be found here. So, a big congratulations to everyone who showed us the grandeur of their creativity at IdejaX 2024. Until next year, keep creating amazing campaigns, challenging the norms, and demonstrating the immeasurable power of creativity.
Head to our Showcase and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.