IdejaX is the premier national creativity competition celebrating projects and agencies with that unmistakable X factor. Focused on agency-led work, IdejaX brings together the boldest ideas across four competition tracks — Best on Market, Best in Channel, Best Branding & Rebranding and Best of Positive Change — recognising creative excellence in communications.
This year’s IdejaX season introduced refined categories, updated competition rules and adjustments to the jury selection process, reflecting the ongoing evolution of the industry and creative practice. For the first time, self-nomination for the IdejaX jury was open to eligible creative directors from HURA member agencies that didn’t already have a representative in the jury, broadening the range of experience and perspectives involved in evaluating the work.
Explore IdejaX 2025 winners here.