Imago Ogilvy wins agency of the year at IdejaX, and Kraš is IdejaX best advertiser
Award ceremonies for the Croatian communications industry are held at the DK Festival in Rovinj, and on the second day of the festival IdejaX awards went to the most creative communications achievements!
The winners of IdejaX, a national competition in creativity that has for the last 13 years gathered agencies competing with their creative ideas, have been announced on April 21 in the Main Hall in Rovinj. The title of the agency of the year went to Imago Ogilvy, and Kraš is the advertiser of the year at IdejaX.
Top agencies of IdejaX, in order are Imago Ogilvy, Bruketa&Žinić&Grey, Studio Sonda, Señor, Design Bureau Izvorka Jurić, McCann Zagreb, MinusMinus Agency, Studio Tumpić/Prenc, Utorak, Odjel Marketinga HNK Hajduk, Šesnić&Turković, Šanavala, BBDO Zagreb i Lesles.
IdejaX has for years been the place where both big and small agencies are competing, as well as independent artist, with their creative ideas and marketing projects for which they can get gold, silver and bronze awards. The projects are competing in four categories – Best on Market, Best of Ad-Making, Best Branding & Rebranding and a new category Best of Positive Change – and this year these projects have stood out from the rest.
In the Best on Market competition group the winners of the gold IdejaX are:
- BiteMe Nutrition and Imago Ogilvy and their project Feed your greatness in the Food category
- HEINEKEN Hrvatska and Bruketa&Žinić&Grey for their project Tuđi čovik in the Alcoholic Beverages category
- Pipi Beverages and Imago Ogilvy for their Uvik aktualna i #bolimePipi projects in the Non-Alcoholic Beverages category
- Raiffeisenbank Hrvatska and McCann Zagreb with their project RBA Neovisni in the Finance and Insurance category
- VIOLETA and Utorak for their BITI BEBA JE SPORT ZA SEBE project in the Household category
- VARTEKS and Señor and their project OTKRIJ VARTEKS in the Fashion and Beauty category
- Croatia osiguranje and Bruketa&Žinić&Grey for their project Croatia za Hrvatsku! in the Corporate Communications category
The first award in the Best of Ad-Making competition group goes to:
- Zalando and MinusMinus Agency and their project Ljeto je u tebi in the Film category
- HIGH SPIRITS and Design Bureau Izvorka Jurić for their SAMPÉ gin project in the Design category.
The gold award in the Best Branding & Rebranding competition group goes to:
- Croatian Designers Association and Šesnić&Turković and their Squeeeze project in the Branding category
- Kraš and Studio Sonda for their project Dorina in the Rebranding category.
In the Best of Positive Change competition group the gold statue goes to:
- HNK Hajduk and Odjel marketinga HNK Hajduk for their project Za bolji svit – Hajduk Split in the Best of Positive Change category.
The silver award in the Best on Market competition group goes to:
- Kraš and Studio Sonda and their project Čvarak Dorina in the Food category
- Franc Arman and Studio Tumpić/Prenc for their Vrijeme je za tvoje vrijeme project in the Alcoholic Beverages category
- Studena and Imago Ogilvy and their project GUC GUC in the Non-Alcoholic Beverages category
- LAQO by Croatia osiguranje and Bruketa&Žinić&Grey for the LAQO muzej staromodnih osiguranja u metaversu project in the Finance and Insurance category
- Turistička zajednica grada Omiša and Lesles, kreativni studio za proizvodnju filma i videa for their project Omiški polumaraton 2022. in the Tourism, Culture and Leisure category.
The silver IdejaX in the Best of Ad-Making competition group:
- Croatia osiguranje and Bruketa&Žinić&Grey and their project LAQO muzej staromodnih osiguranja u metaversu in the Digital category
- Studena and Imago Ogilvy for their project GUC GUC in the Film category
- Kraš and Studio Sonda for their project Dorina – Vizualni identitet in the Design category.
The winners of the silver award in the Best Branding & Rebranding competition group are:
- Tre Terre and Studio Sonda and their project Nota – Multisenzorna etiketa vinskog octa in the Branding category
- Kraš and Studio Sonda and their Moto project in the Rebranding category
- Kraš and Imago Ogilvy for their Uživaj između redova project in the Rebranding category.
The second place in the Best of Positive Change competition group goes to:
- Pipi Beverages and Imago Ogilvy and their project Pipi guza in the Best of Positive Change category.
The winners of the bronze award in the Best on Market competition group are:
- Zagrebačka pivovara and BBDO Zagreb and their project Ožujsko – Kumovi in the Alcoholic Beverages category
- IKEA and BBDO Zagreb for their project DAN KAD JE OTVORENA IKEA in the Household category.
The bronze IdejaX in the Best of Ad-Making competition group goes to:
- LAQO by Croatia osiguranje and Bruketa&Žinić&Grey and their project LAQO komunikacijska platforma in the Film category
- VARTEKS and Señor with their projectOTKRIJ VARTEKSin the Film category
- Ledo and Šanavala and their project Vrijedi ponoviti in the Film category
- Turistička zajednica grada Zagreba and Šanavala for their Artupunktura project in the Design category
- Kraš and Imago Ogilvy and their project Uživaj između redova in the Design category
- Franc Arman and Studio Tumpić/Prenc for their Vrijeme je za tvoje vrijeme project in the Design category
In the Best Branding & Rebranding competition group the winners of the bronze award are:
- Turistička zajednica grada Zagreba and Šanavala for their project Artupunktura in the Branding category
- Indirekt and Señor with their project Indirekt in the Branding category
- Lega-Lega and Mit dizajn studio and their project Leger in the Branding category
- OPG Majetić and Studio Tumpić/Prenc for their project Haskap – piće kozmonauta in the Rebranding category
- Ida Nova and Design Bureau Izvorka Jurić and their KUPILEK rebranding project in the Rebranding category.
The winners of the bronze award in the Best of Positive Change competition group are:
- Ured za ljudska prava and prava manjina Republike Hrvatske and I TO NIJE SVE for their project Projekt INCLuDE in the Best of Positive Change category.
It’s important to note that the statues of this creativity competition have been redesigned this year, celebrating the competition’s reputation and longevity, and the new visual identity is the work of Sven Sorić, the vice president of the Croatian Designers Association, and Jelena Babić. “IdejaX is awarded to the projects whose success lies in the intersection of creative chaos and rational decision making, which meet where the left side and the right side of the brain are connected (or like the left and the right hand are intertwined). Metal and wood are the two halves of the award, whose positioning makes up the shape of the letter X. That shape isn’t clean, it is “stuck” in the middle of connecting of these two surfaces – two halves of an idea – the one that is sharp and seemingly more valuable, and the one that is robust and grounding,” say the creators of this new statue, that have based it on the competition’s philosophy, as well as its aspiration for creative excellence in the service to the community – among other things, through sustainable materials also.
A great atmosphere at the long-awaited DK Festival has made the celebration of the best ideas, young talent of the communications industry, esteemed agencies, advertisers and individuals even more special. After the BalCannes award ceremony on the first night, and IdejaX and Young Lions Croatia on the second night; the final night of the festival is reserved for MIXX and Effie Awards Croatia award ceremonies.