This year marked a bold new chapter with the launch of our Best in Channel track, spotlighting projects that are breaking boundaries in innovation and digital transformation. We also expanded our categories and revamped the scoring system to better recognize work that’s redefining design, tech, and communication.
Winners were revealed at DK2025 in Rovinj.
ABOUT IDEJAX
The X factor: you either have it or you don’t. That’s precisely what the expert jury hunts for at IdejaX, the premier national creativity competition. Here, agencies and independent professionals go head-to-head with their boldest ideas across 4 competition tracks — Best on Market, Best in Channel, Best Branding & Rebranding and Best of Positive Change — and only those that displayed the most original concepts get up on the DK Festival stage to accept their hard-earned award for limitless creativity in communications. This year we’re introducing a whole new competition track — Best in Channel that awards the best ideas in market communications in 13 categories, as well as new categories in the Best on Market competition track. Don’t worry, we’ve written everything down for you.
IDEJAX 2025 HIGHLIGHTS
Among more than 200 project entries, title of the Agency of the Year went to Imago Ogilvy, the Grand Prix was awarded to Bruketa&Žinić&Grey and Podravka is the Advertiser of the Year at IdejaX.
Top agencies of IdejaX, in order are Imago Ogilvy, Bruketa&Žinić&Grey, Studio Sonda, BBDO Zagreb and Superstudio.
A detailed overview of the winners in all four tracks can be found here. So, a big congratulations to everyone who showed us the grandeur of their creativity at IdejaX 2025. Until next year, keep creating amazing campaigns, challenging the norms, and demonstrating the immeasurable power of creativity.
Head to our Showcase and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against): check out the scores in Best on Market, Best in Channel, Best Branding & Rebrading and in Best of Positive Change tracks. Watch the video recaps, take notes, and aim higher.