ABOUT EFFIE
We’re all about effectiveness over here. Numbers, stats, results, creativity. You have to prove you’ve dominated in every field in order to deserve the so-called Oscar of the advertising industry. Effie celebrates the effectiveness of marketing communications. The trophies are awarded to the best agencies and advertisers for their remarkable market communication. Don’t let the big names that have already won the award scare you. Bite the bullet and get recognized by the biggest experts of the industry.
EFFIE 2024 HIGHLIGHTS
The winners of the gold Effie Croatia 2024 award are PIK Vrbovec plus and Imago Ogilvy agency with their partner STUDIO NEXUS for their project Kad će? Sad će! in the Food category; Molson Coorsand BBDO Zagreb agency with their strategic partners 404 and OMD Zagreb for the Ožujsko pivo 2019-2023 project in the Sustained Success category, and Konzum plus and ZOO agencija in partnership with TCC Global and STUDIO NEXUS for their Mali veliki talenti project in the Positive Change: Social Good: Brands and Non-Profits category.
The silver was awarded to the EVERYBODY GUC GUC project by Studenac, Imago Ogilvy, and Ascanius Media in the Beverages category, as well as Bolji online by A1 Hrvatska and its primary agency BBDO Zagreb and its associate REAL GRUPA in the Telecommunications category. The silver award also went to Mali veliki talenti by Konzum plus and ZOO agencija with its partners TCC Global and STUDIO NEXUS in the Retail and E-commerce category.
There were two winners of the bronze award. The first winners are Podravka and Kofein agency, and their associates Enterwell, Vertigo Media, SeekandHit i OMD MEDIA for the Ketching up with the competition in the Food category and the second winners of the bronze award are kompare.hr, Imago Ogilvy, Tvoj Domagoj i Riba ribi grize rep for their USPOREDIVO BOLJE project in the Retail and E-commerce category.
This gathering of the communications community and their great mood has made the celebration of the most effective Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.
Head to our Showcase and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.
Featured image: Emica Elvedji/PIXSELL