Young Lions drops those that are ready to take on the lion’s share of work at the heart of a creative jungle and gives teams of two 24 hours to return carrying prey in the form of a creative solution for a client, which is always a non-profit charitable organisation or a civil society organisation. Isolated from the outside world, they have complete freedom to unleash their creative energy and show everyone why they are the kings of the communications jungle. Creatives under 30 get to choose among five categories in which they are as strong as a lion: Design, Digital, Media, Print and PR. Oh, and the winning team gets the opportunity to prove themselves on the global scene stage by participating in the worldwide creativity competition Cannes Young Lions!