Young Lions Croatia throws everyone ready to go the extra mile into the creative wilderness, from which they have to come out in a team of two within 24 hours, with a creative solution for the client. Separated from the outside world, they have complete freedom to unleash their creative energy and show everyone why they are the leaders of the communication jungle. Creatives up to the age of 30 can choose one of the six competition’s categories: Design, Digital, Marketers, Media, Print, and PR and they themselves choose the area in which they can show their lion’s strength in the best way.
The winners of this year’s 24-hour competitive challenge are young lionesses Jelena Ceković and Lara Burazin (404 agency) with their Can winter be in the red project!
At the Zagreb Innovation Centre (ZICER), 100 young lions worked on their creative solutions in six competitive categories: Design, Digital, PR, Marketers, Media, and Print. The winners in the PR category, as well as the holders of the Grand Prix award, are Jelena Ceković and Lara Burazin (404 agency), followed by runners-up Mate Šola and Ela Ban (McCann Zagreb), and the third place went to Valentina Mezdić and Lara Paša (CTA komunikacije). The winners in the Design category are Leopoldina Jovanovski and Toni Buršić (Bruketa&Žinić&Grey), while the second place was taken by Petra Kardaš and Elma Mešić (ForgeBIT).
The finalists of this year’s competition in the Design category are Vito Vidović and Petar Matić (404 agency). The finalist title in the Digital category went to three teams: Rafaella Carmen Tanač and Ivan Jamić (BBDO Zagreb), Lucia Buljat and Renata Blek (404 agency) and Nika Vojvodić and Tena Kuzmanović (Publicis), while the same accolade in the Marketers category was given to Jana Vrsalović and Paula Bošković (A1 Hrvatska). Finalists of the Media category are Marija Galijatović and Dora Solenički (Fakat), while there were no winners and finalists in the Print category.
The Young Lions Awards Show, where the winners will receive their well-deserved trophies, will take place in the Main Hall of DK2024 on 12 April at 9 PM. If you’re interested to hear what was going through young lions’ creative minds while creating their winning work, join them at Into the Lion’s Den: Presenting Young Lions Croatia 2024 powered by Elan Winners & Finalists.
It is also important to point out that the Young Lions competition is of a humanitarian nature – the client whose brief the young lions solve every year is a non-profit humanitarian organization or a civil society organization. At the end of the competition, the creative solutions of the competing teams are handed over to the client.
In addition to raising social awareness, this format helps contestants develop creative skills, deal with time pressure, build communication skills, and independent decision-making – and the best competing team will have the opportunity to prove themselves on the global stage: they will travel to Cannes for the biggest festival of creativity and represent Croatian creatives at the Cannes Young Lions creativity competition!