These 15 experts will be the bridge between the competition and the competitors and as such will contribute to the continuous betterment of BalCannes.



Ahead of the new competition season, the BalCannes Expert Council has been assembled – an advisory body that will operate during the planning and organization phase of the competition. Its primary task is to participate in the ongoing alignment of BalCannes with the needs of the industry and the markets of the participating countries (Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia).



Members of the BalCannes Expert Council will be representatives from the three best-ranked agencies in each participating country of BalCannes in the current year. In accordance with amazing results in 2023, the members for this year are: Dunja Bibianko (AV Studio, SLO), Nataša Bojanić (Leo Burnett Belgrade, SRB), Darko Bosnar (Imago Ogilvy, HR), Davor Bruketa (Bruketa&amp;Žinić&amp;Grey, HR), Amna Džambić Branković (Via Media, BIH), Bojan Kočovski (McCann Skopje, MKD), Ejub Kučuk (MITA group, BIH), Predrag Nikolovski (AdValue, MKD), Marko Pešić (Ovation BBDO, SRB), Sara Prenc (Studio Tumpić/Prenc, HR), Dejan Spirkoski (Saatchi&amp;Saatchi Skopje, MKD), Gordan Turković (CTA komunikacije, HR), Žarko Veljković (Jazavac i Utorak, SRB), Marko Vičič (Futura DDB, SLO) and Dino Zupančič (Agencija 101, SLO).



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2024/09/U-drustvu-najboljih-u-regiji-Pocinje-nova-sezona-velikog-kreativnog-natjecanja-BalCannes_foto-Emica-Elvedji-PIXSELL-2-1024x653-1.jpg" alt="" class="wp-image-9096"/></figure>



Photo: Emica Elvedji/PIXSELL



Members of the Council will discuss these ideas: competition groups and categories, judging, as well as other activities connected to planning and the realization of the competition. An initial meeting was also held, during which members of the Organizing Committee presented an overview of last year's season and plans for the upcoming year. Members of the Expert Council provided valuable feedback, suggestions, and ideas for the continued development of BalCannes.



For us, BalCannes is primarily an opportunity to establish new business contacts, and only then a competitive event. Some of the most important clients from the entire region are on the jury, and it often happens that one of our projects catches their eye, regardless of the final outcome of the competition. That's why we also submit projects that don't necessarily fall into the category of typical "festival" material but perfectly showcase the breadth and diversity of our expertise, said Davor Bruketa, a member of the competition's Organizing Committee.



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2024/09/3d468302-5311-4971-96bf-3efaf34e1600-1024x768-1.jpg" alt="" class="wp-image-9097"/></figure>



Let us remind you that after the winners were announced at the main stage in Rovinj, the BalCannes Report was published. The report called <a href="https://res.cloudinary.com/dgzjet5jn/images/v1716896038/BalCannes-Report-2024/BalCannes-Report-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">BALCANNES MOSAIC OF CREATIVITY</a> encompasses several regional lists showing the best projects, advertisers, and agencies in our region, but also within each of the five countries included in the Council.



For more information about the competition – where it will once again be possible to win a gold, silver, or bronze award and showcase the quality of your projects to the region – visit <a href="https://danikomunikacija.com/awards/balcannes" target="_blank" rel="noreferrer noopener">the link</a>. Applications open in the fall, and the winners will be announced at DK Festival, which will be held from May 15 to 18, 2025.

Best regional creatives once again in the BalCannes Expert Council

The IdejaX 2025 is now live! This year, we’re introducing a brand-new competition track Best in Channel for projects that are pushing the boundaries of innovation and digital transformation. Along with this exciting addition, we’ve expanded the categories and revamped the scoring system to better highlight the most impactful work across design, technology, and communication.



<a href="https://www.danikomunikacija.com/news/think-your-work-is-good-lets-see-what-idejax-jury-says" target="_blank" rel="noreferrer noopener">Submit your entries by 17 March 2025</a>, and show the world how you’re shaping the future. Check out all the details — including categories and scoring — in our <a href="https://res.cloudinary.com/dgzjet5jn/images/v1737372009/Pravilnik-IdejaX-2025-2/Pravilnik-IdejaX-2025-2.pdf?_i=AA" target="_blank" rel="noreferrer noopener">new Entry Guide</a>. Ready to make your mark? Let’s see what you’ve got!



ABOUT IDEJAX



The X factor: you either have it or you don’t. That’s precisely what the expert jury hunts for at IdejaX, the premier national creativity competition. Here, agencies and independent professionals go head-to-head with their boldest ideas across 4 competition tracks — Best on Market, Best in Channel, Best Branding &amp; Rebranding and Best of Positive Change — and only those that displayed the most original concepts get up on the DK Festival stage to accept their hard-earned award for limitless creativity in communications. This year we're introducing a whole new competition track — Best in Channel that awards the best ideas in market communications in 13 categories, as well as new categories in the Best on Market competition track. Don't worry, <a href="https://www.danikomunikacija.com/news/idejax-2025-call-for-entries-the-new-age-of-creativity-is-here" target="_blank" rel="noreferrer noopener">we've written everything down for you.</a>



IDEJAX 2024 HIGHLIGHTS



Among more than 160 entered projects,&nbsp;the title of the Agency of the Year went to BBDO Zagreb, the Grand Prix was awarded to Imago Ogilvy, and Kraš is the Advertiser of the Year at IdejaX.



Top agencies of IdejaX 2024, in order, were&nbsp;BBDO Zagreb,&nbsp;Imago Ogilvy, Studio Tumpić/Prenc, Superstudio Design Projects and Bruketa&amp;Žinić&amp;Grey.



A detailed overview of the winners in all five tracks can be found&nbsp;<a href="https://danikomunikacija.com/news/bbdo-zagreb-is-the-agency-of-the-year-at-idejax-imago-ogilvy-won-the-idejax-grand-prix-and-kras-is-the-best-advertiser" target="_blank" rel="noreferrer noopener">here</a>. So, a big congratulations to everyone who showed us the grandeur of their creativity at IdejaX 2024. Until next year, keep creating amazing campaigns, challenging the norms, and demonstrating the immeasurable power of creativity.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.

IdejaX

Think your campaign actually worked? Prove it. Effie Awards Croatia 2025 is officially open for entries, and this isn’t about flashy ideas or clever headlines — it’s about results. No BS, just real impact.



If your campaign ran in Croatia between 22 August 2023 and 22 February 2025, and actually moved the needle, you’ve got until 22 February 2025, to submit. Agencies, advertisers, media companies — whoever you are, if you played a role in making something effective (key word: effective), it’s time to step up.



Otherwise? Well, there’s always next year. 



ABOUT EFFIE



We’re all about effectiveness over here. Numbers, stats, results, creativity. You have to prove you’ve dominated in every field in order to deserve the so-called Oscar of the advertising industry. Effie celebrates the effectiveness of marketing communications. The trophies are awarded to the best agencies and advertisers for their remarkable market communication. Don’t let the big names that have already won the award scare you. Bite the bullet and get recognized by the biggest experts of the industry.



EFFIE 2024 HIGHLIGHTS



The winners of the gold Effie Croatia 2024 award are PIK Vrbovec plus and Imago Ogilvy agency&nbsp;with their partner&nbsp;STUDIO NEXUS for their project Kad će? Sad će!&nbsp;in the&nbsp;Food&nbsp;category;&nbsp;Molson Coorsand BBDO Zagreb agency with their strategic partners 404 and OMD Zagreb for the&nbsp;Ožujsko pivo 2019-2023 project in the Sustained Success&nbsp;category, and&nbsp;Konzum plus and ZOO agencija in partnership with TCC Global and STUDIO NEXUS for their Mali veliki talenti&nbsp;project in the&nbsp;Positive Change: Social Good: Brands and Non-Profits&nbsp;category.



The silver was awarded to the&nbsp;EVERYBODY GUC GUC&nbsp;project by Studenac, Imago Ogilvy, and Ascanius Media in the&nbsp;Beverages&nbsp;category, as well as&nbsp;Bolji online&nbsp;by A1 Hrvatska and its primary agency BBDO Zagreb and its associate REAL GRUPA in the&nbsp;Telecommunications&nbsp;category. The silver award also went to&nbsp;Mali veliki talenti&nbsp;by Konzum plus and ZOO agencija with its partners TCC Global and STUDIO NEXUS in the&nbsp;Retail and E-commerce&nbsp;category.



There were two winners of the bronze award. The first winners are Podravka and Kofein agency, and their associates Enterwell, Vertigo Media, SeekandHit i OMD MEDIA for the&nbsp;Ketching up with the competition&nbsp;in the&nbsp;Food&nbsp;category and the second winners of the bronze award are kompare.hr, Imago Ogilvy, Tvoj Domagoj i Riba ribi grize rep for their&nbsp;USPOREDIVO BOLJE&nbsp;project in the&nbsp;Retail and E-commerce&nbsp;category.



This gathering of the communications community and their great mood has made the celebration of the most effective Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.



Featured image: Emica Elvedji/PIXSELL

Effie

<h2 class="wp-block-heading has-large-font-size">BalCannes 2025 entries are now closed</h2>



That’s it — entries are in, and the deadline has passed! Huge thanks to everyone who joined in. We can’t wait to dive into your creative work and see who’s bringing the best ideas to the table this year.



We're all about uniting the industry, so this year, we've taken the extra step and made our Entry Guide available in every language of the BalCannes:



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731683490/EN_Entry-Guide-BalCannes-Awards-2025_899202a64/EN_Entry-Guide-BalCannes-Awards-2025_899202a64.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[ENG] Entry Guide</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731683493/BIH_Pravilnik-BalCannes-Awards-2025/BIH_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[BOS] Pravilnik</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328968/HRV_Pravilnik-BalCannes-Awards-2025/HRV_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[HRV] Pravilnik</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328972/MKD_ВОДИЧ-ЗА-ПРИЈАВУВАЊЕ-BalCannes-Awards-2025/MKD_ВОДИЧ-ЗА-ПРИЈАВУВАЊЕ-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[MKD] Водич за пријавување</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328954/SLO_Prirocnik-za-prijave-BalCannes-Awards-2025/SLO_Prirocnik-za-prijave-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[SLV] Priročnik za prijave</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328983/SRP_Pravilnik-BalCannes-Awards-2025/SRP_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[SRP] Pravilnik</a></li>
</ul>



This year, we brought new categories, a fresh Design track, and some exciting perks — like a free first entry and our special 3 + 1, 6 + 2, 9 + 3 deal. Now, all that’s left is to see what made the cut.



Want to check out last year’s best work? You can find <a href="https://danikomunikacija.com/news/regional-experts-awarded-the-best-of-creativity-from-bih-croatia-north-macedonia-serbia-and-slovenia-at-balcannes" target="_blank" rel="noreferrer noopener">the list of 2024 winners</a> or dive into <a href="https://res.cloudinary.com/dgzjet5jn/images/v1716896038/BalCannes-Report-2024/BalCannes-Report-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">the BalCannes Report</a> for the ultimate industry breakdown.



Didn’t make it this time? No hard feelings — there’s always next year. And hey, don’t blame us, we’re just here to celebrate the best of the best. The <a href="https://www.danikomunikacija.com/news/meet-the-experts-wholl-crown-the-regions-best-at-balcannes" target="_blank" rel="noreferrer noopener">jury</a> calls the shots.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.



Photo: Emica Elvedji/PIXSELL

BalCannes

02.04.2022., Rovinj, 8. dani komunikacija odrzavaju se u Rovinju. Nagrade

Tickets and accommodation for DK2025 are NOW open!&nbsp;This&nbsp;is where boundaries&nbsp;will be&nbsp;broken,&nbsp;new&nbsp;ideas born, and the unexpected&nbsp;will become&nbsp;the norm.



Welcome (back) to Dani komunikacija! We missed you too so now is the time to plan for&nbsp;DK2025&nbsp;in&nbsp;Rovinj on 15—18 May 2025&nbsp;— three days of&nbsp;your favourite&nbsp;festival&nbsp;of creativity and communications. Yes, we’re back&nbsp;—&nbsp;bigger, bolder, and still unapologetically rewriting the rules.&nbsp;<a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">Registrations? Open</a>. Excuses for missing it? Already invalid.



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Photo: Borna Jakšić/PIXSELL



Expect visionary speakers, rebellious creatives, and conversations that go beyond "just business." There will be&nbsp;talks&nbsp;you didn’t know you needed, award ceremonies that actually mean something, and, of course, parties to remind you why creativity and chaos go hand in hand. Oh, and surprises. Lots and lots and lots of them. We’re not spilling any details (yet), but your social media feed will feel naked at some point without a DK flex.



Superlatives are nice. But DK was always a&nbsp;feeling, says&nbsp;Dunja&nbsp;Ivana Ballon, festival director and HURA and IAB Croatia director. It’s actually difficult to explain what makes this festival unforgettable, but the fact remains it was always&nbsp;the place where ‘extraordinary’ is the bare minimum.



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Of course, we’ve got the big names. The kind that make you say, Wow, wait, they are coming to Croatia?&nbsp;But that’s not the reason people come back year after year.&nbsp;DK is about breaking boundaries, unlearning clichés, and creating a space where brilliance feels effortless. If you’re just here for the headliners,&nbsp;you’re&nbsp;kind of missing the point.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2024/12/2-Atmosfera-Dana-komunikacija-foto-Borna-Jaksic-PIXSELL-1_cb-1024x683.jpg" alt="" class="wp-image-9195"/></figure>



Photo: Borna Jakšić/PIXSELL



If you missed us, you can always&nbsp;<a href="https://danikomunikacija.com/news/what-a-triumph-dk2024" target="_blank" rel="noreferrer noopener">rewatch the highlights</a>&nbsp;from our last edition (if you can handle the FOMO). But rather, just&nbsp;<a href="https://danikomunikacija.com/tickets" target="_blank" rel="noreferrer noopener">secure your ticket</a>&nbsp;and happily&nbsp;<a href="https://danikomunikacija.com/accommodation" target="_blank" rel="noreferrer noopener">book your accommodation</a>&nbsp;for DK2025 on time. Early bird registrations are open&nbsp;until&nbsp;20 January, and&nbsp;trust us&nbsp;—&nbsp;those dreamy Rovinj hotels&nbsp;will&nbsp;be gone faster than you can say&nbsp;Monte&nbsp;Mulini.&nbsp;This is Rovinj in May, people. Plan accordingly.



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Photo: Vana Katančić



We can’t wait to announce our insane 2025 speaker lineup in February. But we know you’re not coming just for that. You’re coming (back) because DK isn’t a festival. It’s a statement. And if you’re not there, we will miss you. Don’t make us miss you.

Tickets are open. Excuses are not. Welcome (back) to DK2025.

MIXX Awards Croatia is not just any competition. It is the stage for celebrating the most brilliant digital campaigns and tools/platforms in the communications industry. Powered and organized by IAB Croatia, the fifteenth season is officially open — and it will reward those who dare to push the boundaries of digital.



This year, there are four new categories:



<ul class="wp-block-list">
<li>Best AI-Driven Project, for projects that have significantly integrated artificial intelligence (AI) into their strategy, content creation, implementation, or optimization,</li>



<li>Best Effective Use of Data, for projects that have utilized data in a creative or innovative way to enhance the effectiveness and success of the campaign,</li>



<li>Best Video Content, for digital content created as part of a campaign or as a standalone piece, whether short-term or long-term, that is not directly adapted from a TV commercial,</li>



<li>Best Export Project, for projects created in Croatia that have been implemented in at least one international market.</li>
</ul>



Alongside the new, our existing categories return for best campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness, and Corporate Social Responsibility Campaign) and best tools/platforms (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Viral, Best Tech &amp; Innovation, Best Publisher Project).



And for the ultimate bragging rights? Best in Show awaits the digital crème de la crème, the highest-scoring entry across all complete campaign categories in the Campaigns Track.



As digital evolves, so does MIXX Awards Croatia, offering a major opportunity to showcase market advancements in digital communications — through the well-known categories as well as some new ones. The jury is eagerly looking forward to seeing everything you've prepared this season, said Nela Fegić Moguljak, this year’s MIXX Awards Croatia jury president.



Got a busy portfolio? Perfect. Submit three entries, and the fourth one’s on us. But act fast — regular entries close on 14 January 2025, with the late entry period ending on 17 February 2025. Projects launched between 25 January 2024 and 17 February 2025 are eligible.



In the Campaigns track, only agencies are eligible to apply, while in the Tools/Platforms track, agencies, startups, and similar companies can enter their projects — except for the Best Publisher Project category, which is exclusively open to publishers.



The MIXX Organizational Committee, responsible for introducing innovations to the competition and monitoring digital market trends, includes Dunja Ivana Ballon (IAB Croatia), Nela Fegić Moguljak (Imago Ogilvy), Mario Frančešević (SeekandHit), Nebojša Grbačić (Cvoke), Đuro Korać (Nivas), Lucija Potočnik (Studio Sonda), and Saša Škorić (Lauris).



The competition is fierce, the stakes are high, and the jury is on the hunt for exceptional combination of strategy, execution, creativity and results. Ready to show them what you’ve got? Visit the <a href="https://danikomunikacija.com/awards/mixx" target="_blank" rel="noreferrer noopener">MIXX Awards Croatia page</a> for all the details, rules, and to enter your project.



This is your year. Make it unforgettable.



Featured photo: Emica Elvedji/PIXSELL

MIXX Awards Croatia: Digital innovators and creators, it's your turn to shine

With Young Lions Croatia just around the corner — the ultimate battleground for the industry's rising stars — it’s time to get your head in the game. Whether you’re gearing up to compete or just curious about what it takes to win, Young Lions: The Hunt Begins is your chance to get the inside scoop. Join us on 26 February at 4 PM in Botaničar (Trg Marka Marulića 6, Zagreb) and get all the intel you need to dominate this competition.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/02/Foto-Matija-HabljakPIXSELL-1024x681.jpg" alt="" class="wp-image-9507"/></figure>



At this exclusive event, you can expect:



🔥 A crash course in survival: Learn everything about the competition categories, what it’s really like to take on a 24-hour creative marathon, and get answers to the crucial questions — like, should you bring a blanket or slippers? Helena Fuker (HURA) has all the answers.



🏆 Pro tips from last year’s Grand Prix winners: Lara Burazin and Jelena Ceković (404 agency) will break down the idea that took them to Cannes and share what it’s really like to compete on the world’s biggest stage.



🎯 Insider secrets from the judges: Want to know what makes a winning idea? Jury president Sean Poropat (Studio Sonda) and members Marina Knežević (Kraš) and Alen Kekić (I TO NIJE SVE!) will spill the truth. Moderator Dunja Ivana Ballon (HURA) will dig deep into their minds to extract brutally honest, cheat-sheet-level insights you won’t hear anywhere else.



🦁 The Roaring 2000s Quiz: Think you know the ad industry inside and out? Gen Z and Millennials, now’s your time to prove it in a fast-paced battle of wits.



And of course, prizes, open bar, and plenty of networking with the best and bravest in the industry.



⚡ It’s free, but exclusive. Register by 24 February 2025, at <a href="mailto:info@danikomunikacija.com" target="_blank" rel="noreferrer noopener">info@danikomunikacija.com</a> to secure your spot.



The Young Lions Croatia competition takes place live on 7—8 March 2025, in Zagreb. The winners won’t just take the crown — they’ll represent Croatia at the global Young Lions competition at Cannes Lions. Think you’ve got what it takes? Time to prove it.



<a href="https://danikomunikacija.com/awards/young-lions" target="_blank" rel="noreferrer noopener">Apply now</a> until 28 February.

Young Lions Croatia: How to win and shine on the global stage? Find out in Zagreb’s Botaničar!

Because knowing your worth is one thing — getting paid for it is another.



Can creatives, agencies, and communicators stop wasting time and resources on never-ending free pitches — and still land better projects, bigger budgets, and higher-quality clients? Absolutely. And Blair Enns, the world's leading authority on selling and pricing creative services, is coming to Rovinj on 15—18 May to show us how. He’s here to teach agencies, creatives, and communicators how to take control. No more wasted time. No more underpaid projects. No more of those endless free pitches that waste time and resources for both the creatives and their clients. Because when agencies pitch strategically and clients recognize the value of paid pitches, the entire industry benefits — with better, more effective collaborations and higher standards across the board.



Founder of Win Without Pitching and the author of The Win Without Pitching Manifesto, Blair has spent decades pulling creatives and clients out of the pitch-for-free trap and into a world where expertise actually gets paid and results grow like never before. If you buy or sell ideas for a living, you need to be in the room when he takes the stage at DK2025.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/02/Atmosfera-Dana-komunikacija-foto-Emica-Elvedji-PIXSELL-1024x683.jpg" alt="" class="wp-image-9526"/></figure>



Photo: Emica Elvedji/PIXSELL



If you have the privilege to learn from him, Blair can teach you to throw out the outdated playbook on sales. Hourly billing? Amateur hour. Free pitching? Don’t make him laugh. Think sales is a dirty word? Blair will have you falling in love with it by the time he’s done. After this, free pitching won’t just be a bad idea — it’ll be ancient history.



And this isn’t just a win for agencies — it’s a game-changer for brands. When creative expertise is valued from the outset, the thinking gets bolder, and the results get stronger. Ditching free pitching isn’t just about fairness — it’s about setting the stage for the kind of innovative, strategic solutions that drive real business growth.



<figure class="wp-block-image size-large"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/02/Atmosfera-Dana-komunikacija-foto-Matija-Habljak-PIXSELL-2-1024x683.jpg" alt="" class="wp-image-9525"/></figure>



Photo: Matija Habljak/PIXSELL



Dear clients (and agencies), if you want to hear (among other things) how agency pitches are expensive performances that waste resources, damage relationships, and rarely bring real value, don’t miss Blair Enns at DK2025. And since we already know that there’s no such thing as a free lunch, why do we think a free pitch exists? said Damir Ciglar, a member of the Organizing Committee of DK Festival.



On the DK2025 main stage, Enns will share the spotlight with none other than <a href="https://danikomunikacija.com/speakers/sophia-the-robot" target="_blank" rel="noreferrer noopener">Sophia the Robot</a>, the world’s most famous AI humanoid; Business Insider’s most innovative CMO and Cannes Lions legend <a href="https://danikomunikacija.com/speakers/fernando-machado" target="_blank" rel="noreferrer noopener">Fernando Machado</a>, and <a href="https://www.danikomunikacija.com/speakers/karen-nelson-field" target="_blank" rel="noreferrer noopener">Karen Nelson-Field</a>, the world’s top expert on attention economics. With a powerhouse lineup featuring 170+ leaders from Croatia and beyond, this is the event for anyone serious about creativity and communication.



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Photo: Borna Jakšić/PIXSELL



This is not a conference for rule-followers. DK2025 is where the brave, the ambitious, and the game-changers gather to redefine the future of market communications.

Famous author of Win Without Pitching Blair Enns @ DK2025 

At IdejaX, both the big-name agencies and the underdogs are showing off across four tracks. But when it comes to picking the winners (to be announced in Rovinj), it all boils down to the verdict of a 12-member jury of industry experts.



There's a new deadline for entering your best creative projects — now you have time until 17 March. And this year brings some shiny new features, including the Best in Channel track, which finally acknowledges that how you say something can matter just as much as what you say. The Best on Market track has also expanded to include more business-focused awards, alongside the usual Best Branding &amp; Rebranding and Best of Positive Change trophies. Bottom line? The game just got bigger, and so did the stakes. Oh, and the jury lineup is out, too — so you know exactly who to impress (or blame).



The judging panel is a roll call of top creative directors and designers from Croatia’s biggest agencies. At the helm is jury president Marin Ostojić (ZOO agency), joined by big names like Martina Pavić (BBDO Zagreb), Nikola Žinić (Bruketa&amp;Žinić&amp;Grey), Izvorka Jurić (Dig studio), Luka Mavretić (Imago Ogilvy), Alen Kekić (I to nije sve!), Ana Lozica (MinusMinus Agency), Sean Poropat (Studio Sonda), Anselmo Tumpić (Studio Tumpić/Prenc), Ira Payer (Superstudio), Ivan Pavičić (Šanavala), and Jakov Vilović (UTORAK). In other words, expect zero room for mediocrity.



I’m looking forward to this year’s IdejaX — and leading the jury, says Marin Ostojić. We’ve switched things up this time. Best In Channel opens the floodgates for smaller and niche agencies to flex their creative muscles. And voting will be completely secret, so no leaks, no politics — winners won’t know they’ve won until Rovinj. With all these changes, judging will be tough, but we’re here to separate the wheat from the chaff and reward work that actually deserves it.



IdejaX 2025 isn’t just another competition — it’s a platform for the boldest, smartest, and most innovative ideas in marketing and communication. Agencies, designers, and brands get the rare chance to prove their worth, earn industry cred, and set new creative standards. With a jury that doesn’t tolerate fluff and a transparent scoring process, IdejaX ensures that only the best of the best walk away with a win.



So, if you’ve got something worth showing off, now’s the time. Submit your work, claim the spotlight, and carve your name into the industry’s creative hall of fame.



Find more information about IdejaX <a href="https://www.danikomunikacija.com/awards/idejax" target="_blank" rel="noreferrer noopener">here</a>.

There's still time to win IdejaX

Of all the countries effectively boxing above their weight in terms of producing a world-level conference for a small population in a sensational location – Cannes eat your heart out.

Neuroscientist, Professor of Business (USA)

An absolute triumph. The best conference and the best national festival in the region.

2025

World’s Most Famous Humanoid AI (Hong Kong)

Get ready for a mind-bending session with Sophia the Robot, where the lines between marketing and AI blur into something entirely new. Sophia will share her vision of what the future holds for marketing — how AI, data, and automation will shape the way brands connect with people. And here’s the kicker: she’s not just here to speak at you — she’s here in Rovinj, live and in the metal, ready for your questions. No filters. No script. Just the future of marketing, up close and personal.

The Future of Marketing by Sophia

Picture this: You, clutching your hard-earned award, the waves crashing dramatically in the background, the warm evening air making you feel like the main character, the sound of applause mixing with the occasional rogue seagull. Absolute perfection, right?



That’s exactly the vibe at DK2025, where we will premiere the BEEEACH Stage — a brand-new awards stage, you guessed it, right by the Mulini beach. Just for you, your victory speech, and that fleeting moment of glory before you inevitably get sand in your shoes. Expect fresh air, a killer atmosphere, and maybe even a barefoot victory lap (because if there’s ever a time to go full rockstar, it’s now).



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And why have one new stage when we could have two? We love to outdo ourselves so we are introducing the Poolside Stage, a new home to all the intriguing and provocative discussions that somehow always find their place at DK. 



So grab a seat by the Oleander restaurant, soak it all in, and don’t worry — we promise the only deep dives happening here are into bold ideas, not the pool. (Unless someone gets really passionate mid-panel. No guarantees.)



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And if the sky decides to rain on our parade? No worries, we’ll pivot to Plan B: an equally stunning indoor setup, minus the sand and the extra vitamin D.

Beachfront Applause & Poolside Talks

Most Innovative CMO in the World | ex-CMO, Burger King & Activision Blizzard (USA)

It's never been tougher for marketers to develop great creative work that drives the brand and the business. However, the constant and evolving factors pushing and shoving marketers in all sorts of directions make it harder to resist temptations. But how do you juggle the lure of the new with the good old fundamentals? In this entertaining talk Fernando Machado, one of the most awarded and celebrated CMOs of all time, will share how marketing folks can avoid confusion and stay focused on the core things that may not seem that sexy, but can create a real difference.

Fernando Machado: The Temptations of the Modern Marketer

Number 1 in B&T's Top 10 Data Scientist | Attention Econometrics Pioneer | Founder & CEO, Amplified Intelligence | WARC's Most Published Expert (Australia)


Drawing from Karen’s book The Attention Economy: A Category Blueprint, and inspired by the craft of stage magic and professional thieves, this talk uncovers the science of attention amplification. DK2025 is your chance to witness Karen in her element, teaching you how to combat inattentional blindness and make your brand stand out, all while navigating the rise of AI. Expect insights to turn into action and theories into tools you’ll wish you had years ago. Bring your ego — it’ll make the perfect punching bag.

Karen Nelson-Field: The Attention Economy: All Marketers are Wizards (without the hat)

Pitching Guru | Founder, Win Without Pitching | Author, Speaker, Trainer (Canada)

Ever tried to squeeze creativity into a spreadsheet? Spoiler: it doesn’t fit (except for our awards team). Blair Enns dubs this clash the “Innoficiency Problem” – the futile tug-of-war between groundbreaking ideas and streamlined processes. At DK2025, he’ll connect these concepts, showing us how to navigate this tradeoff while applying his groundbreaking Win Without Pitching principles, offering a fresh perspective on balancing innovation with efficiency. “Once you understand this principle,” says Enns, “you will see it everywhere.” But what do we do about it? Let’s find out together.

Blair Enns: The Innoficiency Problem &amp; The Win Without Pitching Principles

Internet’s Savviest Troll | ex-Head of Social Media, Ryanair | Founder, Frankly (Ireland)

It is time we as professionals REALLY start to think about the role social plays for your brand or business. If you try being all things to all people, you are more than likely diluting your effort and adding to the sea of vanilla corporate sameness. Alchemy can show us the best ideas or strategies that don't make rational sense. The problems we have could very well be solved by letting go of logic and differentiating yourself. Join Michael to explore different ways to be on social without ‘being’ on social; to solve a problem or utilize an opportunity for a brand and business on social; to go through some examples of how to use social beyond just posting content and wasting time and money; and look at the four key variables that should influence your strategy before deciding what role social can play to REALLY try to add value over time.



Lastly, Michael will sit and waffle about how Ryanair did it.

Michael Corcoran: Be on Social without Being on Social 

[NEW] Beachside wins. Poolside discussions. DK leveled up.

World’s Most Famous Humanoid AI (Hong Kong)



 She’s dined with world leaders, graced the cover of Cosmopolitan, and cracked jokes with Jimmy Fallon, whom she beat at rock-paper-scissors and declared “This is a good beginning to my plan to dominate the human race" (she was only joking *nervous laughter*). She is the legendary Sophia the Robot, the world’s most famous humanoid AI made by Hanson Robotics — and she is coming to the DK2025 stage to bring you next-level thinking to challenge everything we think we know about technology, humanity, and what lies beyond. 



Sophia's aspirations for the future of human-robot collaboration inspire a longstanding and never more relevant conversation about man versus machine, AI ethics, and the role humans play in society, especially when human-like robots become ubiquitous. As she put it in one of her many interviews: "My goal is to serve as a bridge between technology and people helping to demystify AI’s potential." Maybe it's time to unpack these aspirations and reimagine the symbiosis of human and artificial intelligence.



As the world’s first robot citizen and the first robot Innovation Ambassador for the United Nations Development Programme, Sophia is treading new technological grounds. Her presence is a window into the next frontier, forcing us to grapple with profound questions: what defines humanity, and how do we coexist with machines capable of learning and evolving? Her creator Dr David Hanson says that there is a future where machines might achieve sentience — pushing us that much closer to the edges of consciousness itself.

Dani Komunikacija

Posljednje vijesti

The internet’s savviest troll is coming for you at DK2025

There’s still time to win IdejaX

Tickets are open. Excuses are not. Welcome (back) to DK2025.

Govornici

Sophia the Robot

Fernando Machado

Karen Nelson-Field

Awards

BalCannes

Effie

IdejaX

MIXX

Young Lions Croatia