ABOUT EFFIE
We’re all about effectiveness over here. Numbers, stats, results, creativity. You have to prove you’ve dominated in every field in order to deserve the so-called Oscar of the advertising industry. Effie celebrates the effectiveness of marketing communications. The trophies are awarded to the best agencies and advertisers for their remarkable market communication. Don’t let the big names that have already won the award scare you. Bite the bullet and get recognized by the biggest experts of the industry.
EFFIE 2025 HIGHLIGHTS
The winner of the Grand Prix and the recipient of the Gold Effie Award Croatia 2025 is Zagrebačka pivovara, together with the agency BBDO Zagreb, for the project Budi hrabar, budi zdrav, in collaboration with strategic partners 404 / MYTY, OMD Media and Croatia poliklinika.
The winners of the gold Effie Croatia 2025 award are Podravka and Bruketa&Žinić&Grey agency with their partners OMD Media and Enterwell for their project SVE IMA BOLJI OKUS S VEGETOM in the Food category; Konzum plus and ZOO agencija agency with their strategic partners TCC Global and REAL GRUPA for the Mali veliki talenti 2 project in the Retail and E-commerce category
Zagrebačka pivovara and BBDO Zagreb in partnership with 404 / MYTY, OMD Media and Croatia poliklinika for their Budi hrabar, budi zdrav project in the Positive Change: Social Good: Brands and Non-Profits category; A1 and BBDO Zagreb in partnership with REAL Grupa and Leo Burnett Belgrade for their Mreža najvažnijih influencera project in the Positive Change: Social Good: Brands and Non-Profits category.
The silver was awarded to the Domaće u glavnoj ulozi project by Podravka and ZOO agencija with OMD Media in the Food category
FANT NEPOGREŠIVO FANTASTIČAN by Podravka and its primary agency Bruketa&Žinić&Grey with its associates OMD Media, Enterwell and Seekandhit in the Food category; Juhuuuu za Podravka juhu! by Podravka and PINK MOON with its partners Omnicom Media Group and Producenti in the Food category.
SVAŠTA NEŠTO TISAK by TISAK plus and PINK MOON with its partners STUDIO NEXUS, Producenti and Studio Goreta in the Retail and E-commerce category.
There were six winners of the bronze award: Zagrebačka pivovara and BBDO Zagreb and their associates 404 / MYTY, OMD Media and Croatia poliklinika for the Budi hrabar, budi zdrav in the Beverages category; Jamnica and McCann Zagreb with their partner STUDIO NEXUS for their Osjeti svoje ja project in the Beverages category; Studenac and Imago Ogilvy and their associates Riba ribi grize rep, Drap and Ascanius Media for the STUDENA GUC GUC in the Sustained Success category; Učinkoviti Pavle Pauq by LAQO by Croatia osiguranje and Bruketa&Žinić&Grey with their partner MPR Millenium promocija in the Sustained Success category; Mastercard and Val grupa komunikacije in partnership with Algebra, dentsu Croatia and Improve for their Uplift project in the Sustained Success category; Marodi and Bruketa&Žinić&Grey and their associates Komunikacijski laboratorij and Cerovski Print Boutique for the Priča koja vrijedi svakog slova in the Positive Change: Social Good: Brands, Non-Profit category
This gathering of the communications community and their great mood has made the celebration of the most effective Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.
Featured image: Emica Elvedji/PIXSELL