Before it even kicks off, DK breaks its own records. This year? Bigger, bolder and ready to blow the roof off (if we had one).

Dani Komunikacija

Let’s not pretend we do things by halves. This May, from the 15th to the 18th, we’re taking over Rovinj — and trust us, you’ll feel it. Thousands of you are coming and you’re not just showing up for the sea breeze and the sunsets (though, yeah, those help). You’re coming for the sharpest minds, the fiercest debates, the most unapologetically good content in the biz — and the kind of energy that makes emails feel like smoke signals.

We’re bringing the most famous humanoid AI, Business Insider’s #1 CMO on Earth, a cyborg anthropologist, the queen of the attention economy, the ultimate authority on pricing creative work and even the Internet’s savviest troll. If you know, you know. And if you don’t — you will.

FIVE STAGES. NO TIME FOR SECONDGUESSING.

The Hall AAA is your main stage. Morning to night, it’s where the magic – and maybe a bit of madness — happens. Add to that the buzzing Hall BEE, the ever-curious DK LLLounge and now two new stages that have entered the scene:

  • POOLSIDE Stage — Yep, next to an actual pool. Smart conversation meets sunshine and shade.
  • THE OTHER BEACH Stage — When night falls, we’re ditching the walls. Awards under the stars, by the sea, salt in the air. We dare you to find a more cinematic scene.

Each year, our goal is to spark more conversation, questions and real-life examples. The addition of new stages and formats gives participants the chance to choose what resonates most with them. And we’re staying true to what makes DK unmistakably DK — top-tier speakers, excellent content and an organisation you can rely on,” said Anđela Buljan Šiber, festival’s Organising Committee Member.

PLAN B? YEAH, WE’VE GOT ONE.

Weather being a diva? We’ve planned for that. If it rains, thunders or throws a tantrum, we move indoors. Awards by the beach? They’ll roll out in Hall AAA. Poolside talks? Welcome to the chill shelter known as Šššumica — the only “forest” you’ll love during a downpour.

THIS PROGRAM HITS HARD

More than 200 speakers. Over 80 segments. Panels, lectures, formats you haven’t even heard of yet — all made to shake up your thinking and fire up your curiosity.

From digital regulation to the psychology of attention, from the redefinition of creativity in an age of automation to the big, uncomfortable questions — ethics, transparency, responsibility. What does tech really do to business, brands, and society? And how do we even begin to navigate the tidal wave of digital dilemmas that just won’t wait?

Through a packed schedule of talks, panels and conversations, you’ll get the chance to dig deep into how the communications industry is facing down the biggest societal and tech challenges of our time — and how we shape what’s next.

And because we know it’s not all suits and speeches, you’ll also get:

Spoiler: DK doesn’t end when the lights go out. It ends when your feet (or your brain) give out.

Next in line

David Shing returns to DK and the future’s about to get wild