The next generation of the communications industry amazed the jury with their „Niti jedan biciklist nikad“ project, winning the Young Lions Grand Prix. The competition showcased young Croatian talents as well as raised awareness of a sustainable lifestyle. 



Young Lions is a competition where the next generation of the communications industry goes head-to-head to win the title of the best young creatives. The Grand Prix winners receive a once-in-a-lifetime opportunity to represent Croatia in the global competition Cannes Young Lions – and this year the prestigious title belongs to Dora Kasun and Valentina Mavretić from Señor!



There were 74 young lions competing in five categories: Design,
Digital, PR, Media and Print.&nbsp;The winners in the Digital
category are Bruno Bartolić and Rene Filipović (Convergent Media Group
Croatia), in the Media category the winners are Ana-Marija Žarak and
Ivana Kršić (Imago Ogilvy), while, in addition to winning the Grand Prix, Dora
Kasun and Valentina Mavretić (Señor) won the Print category with their Niti
jedan biciklist nikad project.



The finalists in the Digital category are Jerko Mihaljević and Adrian
Rovina (404) as well as Maja Adžaga and Filip Vdović (Promosapiens),
while the finalists in the PR category are Filip Latin and Mario Štrok (Imago
Ogilvy).



In addition to the competition organisers. Nikola Žinić
(Bruketa&amp;Žinić&amp;Grey), chairman of the Young Lions 2021 jury, has
also congratulated the winners and all the competitors: I am glad that my
initial thesis has been proven right – the best ideas develop under pressure. We
had several excellent projects to judge, and I would like to extend my thanks
to all the jury members for a highly productive discussion about every single
project. The winning project was fresh and dynamic, it works in the given
context and fits the client’s brief. It has a modular character, meaning that
it is constantly in motion, just like cyclists. I thank all the competitors for
their ideas. We set our judging criteria very high, so even being a finalist
is truly an outstanding accomplishment. I congratulate the winning teams
and wish the Señor team much luck in the Cannes competition, which presents a
unique opportunity to learn, show off creative muscles and compare one’s strengths
against the best young talents in the world.



The Young Lions powered by Iskon competition has its softer side as well – the client, whose brief the teams are solving, is always a humanitarian non-profit organisation or a civil society organisation. All creative solutions produced by the teams are handed to the client free of charge at the end of the competition. Iskon, this year’s partner, and the organisers selected Sindikat biciklista as the client, an association with a decade-long tradition of advocating for sustainable mobility by making cycling, walking and using public transport an everyday choice. They focus on all aspects of life affected by traffic nowadays, such as pollution, traffic noise, road accidents etc. 



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Photo: Jurica Galoić/PIXSELL



Iva Pregernik Jungić, Head of Marketing Communications at Iskon and member of the Young Lions jury, said: We love creative ideas, originality, passion, cyclists and urban culture, so we were extremely honoured to be a part of this lovely and important competition. We highly appreciate the work done by Sindikat biciklista, which is creating better conditions both for cyclists and everyone living in Zagreb. We congratulate the Señor team for taking the Grand Prix, they truly amazed us with their solution. And finally, we would like to congratulate every young lion for inspiring us with their amazing ideas. 



Tena Šarić Rukavina, Executive Coordinator at Sindikat biciklista, said: A big thank you to Iskon and
HURA for choosing us as the client. We always appreciate good solutions, ideas,
designs and PR strategies when sharing our values and advocating for a more
sustainable traffic. We are also thankful because our 10-year anniversary is
approaching, so we cannot wait to implement some of the ideas produced by the
competitors.



In addition to Nikola Žinić, chairman of the jury, Iva Pregernik Jungić,
Iskon representative, and Tena Šarić Rukavina, client representative, the jury
consisted of Dunja Bua Maričević&nbsp;(Pragma komunikacije),&nbsp;Anamarija
Juraković&nbsp;(Advans Adria),&nbsp;Alen Kekić&nbsp;(I to nije
sve),&nbsp;Mario Lovrić&nbsp;(Studio Nexus),&nbsp;Fran Mubrin&nbsp;(404),&nbsp;Manuela
Šola&nbsp;(Komunikacijski laboratorij) and&nbsp;Boris Zatezalo&nbsp;(Degordian).



The competition was also supported by Shutterstock, which opened its online base to the competitors. After an unforgettable experience at home, the Grand Prix winners will go head-to-head in the virtual global competition Cannes Young Lions and compete with the world’s best and brightest young creatives.

Young Lions powered by Iskon: Dora Kasun and Valentina Mavretić (Señor) win the Grand Prix!

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