The winners of the MIXX Croatia Awards, organized under the international IAB license, were announced at DK Home presented by A1 on the Tuškanac Summer Stage.
For the 11th time the MIXX Croatia Awards celebrated and recognized the best digital campaigns and digital tools/platforms in market communications.
MIXX is a competition that, under the international IAB license, celebrates the best digital campaigns. The jury was looking for a mix of creativity, strategy, execution, media use and results – which they found in the 100% COVID Free putovanje project by Studio Sonda and Gradska knjižnica Poreč, the recipients of the MIXX Best in Show award. The jury also selected 12 winners from the following categories:
Pipi Beverages and Imago Ogilvy won with their Lito je tamo di si project in the Brand Awareness Campaign category.
Vile Botinec and Younited agency won with their Novi standard Novog Zagreba project in the Direct Response and Lead Generation category.
Zagrebačka pivovara and Degordian won with their Opjevani junaci project in the Cross Media Integration Campaign category.
HURA and Izone won with their #jedvačekam project in the Best COVID/Earthquake Crisis Campaign category.
A1 Austria Group and BBDO Zagreb won with their Switchaj na najboljoj mreži project in the Best Media Strategy category.
Kaufland and I to nije sve! won with their Kako se jede u Hrvatskoj project in the Best Branded Content category.
Podravka and Human interaction company won with their Coolinarika 2021 project in the Best Website category.
Croatia osiguranje and Shape 404 won with their LAQO mobile app project in the Best Mobile App category.
Pipi Beverages and Imago Ogilvy won with their #volitePipi project in the Best Social category.
Birgon and Arbona won with their Search – ealati.hr project in the Best Search category.
Pedigree and MediaCom Zagreb won with their Dogvertising project in the Best Tech & Innovation category.
Zagrebačka pivovara and Telegram Media Grupa won with their Razmisli project in the Best Publisher Long-Form Native category.
A1 Croatia is the general sponsor of DK Home, while the festival is also supported by Franck, Zagrebačka banka, Konzum, Volkswagen ID.4, Wiener osiguranje Vienna Insurance Group, European Parliament in Croatia, WAI Moment, Studio Moderna, Podravka, King, KONČAR, PIK Vrbovec, Shutterstock, Naked Grouse, Cerovski Print Boutique, Go2Digital, Presscut and others.
Photos: Marko Prpić/PIXSELL