Build a design studio with more than $80 million in combined billings. Launch a second, seven-figure education business growing at triple-digit rates. Teach millions of creatives each month how to price, position and run their work like a real business.
That’s not a case study. That’s Chris Do.
Chris is a designer, entrepreneur and globally recognized mentor who has spent years helping creatives understand one simple truth: talent alone is not a strategy. As the founder and CEO of The Futur, he has built one of the most influential educational platforms for the creative community, focused on pricing, negotiation, positioning and mindset.
He has worked with brands such as Microsoft, Sony, Nike and Starbucks, shaping brand design and strategy at the highest level. But his broader impact goes beyond global corporations. Through his teaching, thousands of creatives have shifted from being order-takers to confident business operators — professionals who understand their value and know how to articulate it.
Chris speaks from experience. He has underpriced his work. Lost deals. Said yes to the wrong clients. Then he rebuilt the system behind his business and turned those lessons into clear, practical frameworks that can be applied immediately.
Foto: Neva Žganec/PIXSELL
At DK2026, Chris Do brings Unbland Yourself™, an interactive TalkShop™ format that blends keynote and workshop — crafted specifically for the DK audience. Those who’ve seen him at DK before know the effect — he doesn’t just speak, he lights up the room like a thousand light bulbs. This time, he returns with a hands-on TalkShop™ designed to pull the entire room into the process.
As Chris puts it: The only real, practical and defensible moat against the AI invasion is to have a strong, clearly articulated, fully aligned personal brand. I’m excited to share with the DK audience my brand new “Unbland Essentials” Core 3 framework. Success requires all of you. I’ll make the introductions.
If you are serious about building a creative career that is both authentic and profitable, this is a session to experience live.
