Schedule

Hall AAA

PR in a Changing World

Paul Holmes | Public Relations Legend | Holmes Report and PRovoke Founder (UK)

Are Our Negative Traits Actually Our Greatest Strengths?

Kristina Kuzmic | Oprah’s IT GIRL | Bestselling Author (California, USA)

POWERED BY Priceless.com

Fuck The Future, Love The Future: The Next 30 Years For Better or for Worse

James Whittaker | Spellcaster | Evangelist | Futurist | ex-Microsoft | ex-FBI | ex-Google | Scientist | Chaotic Good (Seattle, USA)

13:3015:00

Lunch Break

Faking Your Sustainability?

Thomas Kolster | Mr Goodvertising | Post-purpose preacher | Marketing & Sustainability Advisor | International Keynote Speaker | Author (Denmark)

POWERED BY ENNA

Understanding the Web3 Revolution: From NGMI to WAGMI

Erika Wykes-Sneyd | Vice President of Brand Communications, adidas Originals (Germany)

Intimate Communications — The Future of Sex and Technology

Bryony Cole [pre-recorded] World’s Leading Authority on Sextech | Future of Sex (New York, USA)

Effie and MIXX 2023

Celebrate ideas that work and the finest of the digital industry as they receive the highest accolades and win the most desired trophies on the market

Hall BEE

Meet Your Neighbours: The Balkan… Oops, We Mean CEE Markets Snapshot

Ekrem Dupanović (Editor in Chief, Media Marketing, BIH), Damir Ciglar (Renaissance Allrounder at Imago Ogilvy, former Chairman of HURA, CRO), Aleksandra Dilevska (CEO Publicis Groupe Croatia & N. Macedonia, COO Adriatic, MK), Lea Stanković (Executive Director, Communis, SR) and Dino Zupančič (SOZ Board Member, CEO and Partner at Agencija 101, SLO)

Discussion Session

IAB Croatia Predictions & Online AdEx: Digital Media in 2023 – Change and Opportunities

Vjekoslav Srednoselec (Chief Operating Officer, Dentsu Croatia), Rajna Cuculić (CEO, GroupM Croatia/Slovenia), Marijan Mihić (Head of Digital, Advans Adria), Saša Milinović (Cross Platform Business Development Director, OMD) and Boris Zatezalo (Meta Lead Croatia, Httpool)

Communicating Europe in Times of Polycrisis

Maja Ljubić Kutnjak (Press Officer, European Parliament Office in Croatia) with Milly Doolan (Managing Director, EuroNavigator)

POWERED BY European Parliament, Office in Croatia

13:3015:00

Lunch Break

Discussion Session

L’art Pour L’art: On the Role of Creativity Today

Ana Đurić Konstrakta (Artist, Musician), Aljoša Bagola (Creative and Best-selling author) and Slaven Lunar Kosanović (Multidisciplinary Artist) with Slavimir Stojanović (Visual Artist, Futro Design)

Finalists Spotlight

Effie — Ideas That Work

Presentations by the experts who created the most effiecient projects of market communications that are up for gold, silver and bronze Effie statues

DK lounge

Discussion Session

Sugar Rush: Examining the Effects of Advertising HFSS to Children

Anđela Buljan Šiber (Chairwoman, HURA), Maja Lang-Morović (Rehabilitation Specialist, Croatian Institute of Public Health) and Lidija Gamulin (Head of Partnerships, UNICEF Croatia) with Martina Prokl Predragović (Communication Consultant, UNICEF Croatia)

POWERED BY UNICEF Croatia

Discussion Session

Beyond the Screen: Mastering Digital Out-of-Home Advertising by IAB Croatia

Dean Udatny (Marketing Director, Go2Digital) with Ivo Knežević (Lead Marketing Communications Specialist, Zagrebačka banka), Irena Petek (Managing Director, Studio Nexus), Maša Savićević (Account Manager, EssenceMediacom), Martina Srnec (Director of Promotion and Advertising Division, Croatian National Tourist Board) and Hrvoje Vujnović (Lead Marketing Communications Specialist, Zagrebačka banka)

Europe, Foreign Interference and Information Manipulation

Ognian Zlatev (Head of European Commission in Croatia) and Jasna Jelisić (Head of Western Balkans Task Force, European External Action Service)

POWERED BY Europen Commission in Croatia

Discussion Session

But Can You Make It Green?

Damir Ciglar (Renaissance Allrounder, Imago Ogilvy) with Ivana Budin (Member of the Management Board, Valamar Riviera), Vinko Filipić (Founder Green.hr & Director, Greencajt Festival) and Igor Mladinović (Co-founder & Director, Hearth)

POWERED BY green.hr

13:3015:00

Lunch Break

Choose Health, Choose Your Future, Choose Life #backtogether

Natko Beck (MD Health Influencer) and Tajana Beck (Back Together summit Director)

POWERED BY Back Together

Discussion Session

From Sci-Fi to Reality: Putting AI to the Test in Warfare by CroAI

Alen Delić (Vice President, Croatian Association of Security Managers), Srdjan Kovacevic (Co-Founder and CEO, Orqa) and moderator Jan Štedul (Growth, Mindsmiths)

POWERED BY CroAI

Discussion Session

Designing Success: On the Visual Language of Communications

Maja Kolar (Co-Founder, Designer & Researcher, Oaza), Maša Milovac (Designer, President of the HDD Management Board), Sean Poropat (Creative Director, Studio Sonda), Sven Sorić (Freelance Designer & Vice President of HDD Management Board) and Marko Šesnić (Creative Director, Studio Šesnić&Turković)

Post Program Pint

IAB Croatia’s The Rise and Fall of Crypto

Domagoj Vuković (CEO, Human Interaction Company) with Tanja Bivić Plankar (President, Blockchain Alliance Europe), Luka Sučić (Partner, Meta Change Capital), Vlaho Hrdalo (Lawyer at Hrdalo & Krnic, Chairman at Croatian Crypto Association UBIK) and Nikola Škorić (CEO, Electrocoin)

POWERED BY Ožujsko pivo

&More

Main Hall Stream with a View

Main Hall Stream Under the Faux Trees

Shumica/Indoor Stream

POWERED BY Addiko Bank

Main Hall Stream in the Sun

POWERED BY Somersby

Ctrl+Alt+Defeat: IAB Croatia’s Digital Quiz Show

Join Sandi Pego for the ultimate tech trivia in Shumica powered by Addiko Bank, who is making it rain – the first three places win a cash prize!

POWERED BY Addiko Bank

FUCK WASTE. LOVE WASTED. Floor 1 Lone club DJ Felver all night, Floor 2 Tekka Reimagined DJs Rea & Leggero

Lone Ground Level

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