
Photo: Emica Elvedji/PIXSELL
I. Best on Market
- Food
- Alcoholic Beverages
- Non-alcoholic Beverages
- Telecommunications
- Finance, Insurance & Fintech
- Retail
- Health & Pharmacy
- Household
- Tourism, Culture and Leisure
- Corporate Communications
- Technology and Electronics
- Miscellaneous
II. Best in Channel
- Best TV Spot & Film
- Best Online Video – Long Format
- Best Print (Ads, Publications, Posters)
- Best Outdoor – OOH
- Best Digital Outdoor – DOOH
- Best Audio & Radio
- Best Brand Experience & Events
- Best Low-Volume Packaging Design
- Best High-Volume Packaging Design
- Best Digital Product
- Best Social Media Idea
- Best Creative Use of Technology
III. Best of Branding & Rebranding
IV. Best of Positive Change
At IdejaX 2026, Bruketa&Žinić&Grey won the title of Agency of the Year followed by five agencies: Imago Ogilvy, Studio Sonda, BBDO Zagreb, Studio Tumpić/Prenc and Šanavala. The title of the Advertiser of the Year went to Hrvatski Telekom.
