The Garden Stage powered by Somersby | Friday | 3 PM
One made the world obsess over a hypercar before buying it was even possible. The other built an app used by hundreds of millions without paid advertising doing the heavy lifting. Clearly, both missed the memo on how marketing is supposed to work.
Mate Rimac and Damir Sabol are proof you can build a global brand from a small market of Croatia and with budgets that’ll “never be America” — but only if you throw everything you know about marketing out the window.
Some of the most successful business stories don’t follow the rules everyone assumes are universal. That’s exactly why they raise a different question: what does marketing actually look like when it’s built on hero products and global ambition?
This DK segment brings you the founders’ story that’s somehow been “untold” despite everyone talking about them. We’ll avoid theory, frameworks and definitely all 10-step growth hacks. Just two people you’ve probably heard of, Mate Rimac (the founder behind Rimac Automobili and Rimac Technology, the force behind Bugatti Rimac, the €200M and 100,000 m² Rimac Campus and Nevera) and Damir Sabol (founder of Photomath, the app used by millions daily and one of the biggest Croatian tech exits, acquired by Google in 2023), hosted by one of our own whose name maaaaybe rings a bell Davor Bruketa (Co-founder and Creative Director, Bruketa&Žinić&Grey, Member of HURA & IAB Croatia and Member of DK Organizing Committee), sharing real numbers, tough decissions and lessons that don’t fit nicely into the usual marketing playbook.
They’ll also talk about what usually stays behind closed doors: what actually made the world pay attention and which trade-offs, risks and slightly uncomfortable decisions had to be made.
Just remember, when you’re going global, your margin for a dumb decision gets very small real fast.