Founder & CEO of The Copy Posse | 2022 DigitalMarketer of the Year | #1 Most Popular Copywriter of 2023 (Canada)
Do you sometimes feel the Internet is… kinda sleazy? Yeah, same. Thanks, bro marketing. After years of aggressive funnels, fake urgency and “this offer disappears at midnight” energy, we had to call in someone whose entire mission is to clean it up. Meet Alex Cattoni, a copywriter, entrepreneur and the founder of the Copy Posse, a global community of over 500,000 marketers, creatives and business owners on a mission to de-douchify the Internet with more authentic, heart-centered messaging. Think less “BUY NOW OR DIE,” more “here’s why this actually matters.”
Cattoni’s career didn’t follow a neat corporate staircase. She traded law school for a one-way ticket to Malaysia to join a little-known startup called Mindvalley, where she rose to Creative Director and helped scale campaigns that tripled revenue. Then she stepped out on her own, spent years behind the scenes launching multi-million-dollar brands and eventually built Copy Posse into a business and a new standard for how online marketing can feel. Her work has been featured in Forbes, Mindvalley and Foundr, DigitalMarketer named her Marketer of the Year and even the Internet named her its favourite copywriter in 2023.
Today, Alex Cattoni is one of the most sought-after voices in modern marketing. With over a quarter of a million YouTube subscribers and students in more than 100 countries, she is redefining what it means to be a copywriter in the digital age. Her mission is to defy the bro status quo and build a business that feeds your soul, fuels connection and funds your dream life. The next generation of writers can definitely learn a thing or two from Alex about building a business on their own terms. Because no matter how much we try to deny it, words still run the Internet. And the right ones? They run businesses.
Alex Cattoni: The REPEL Method How To Craft An Unmistakable Brand Message
Have you ever read such a great subject line of a newsletter that there was no known universe where you didn’t click on it? Or saw an amazingly written headline that changed how you feel about a brand? Or maybe you were on the fence about buying those new shoes and then you saw a tagline so full of personality that turned your curiosity into a sale?
That’s the power of messaging. And Alex Cattoni built her reputation on words that convert. At DK, the copywriting goddess brings her REPEL Method — a system for building messaging that attracts true fans and filters out the rest. She’ll show you how to choose stronger verbs, cut filler out, claim a bold angle and make your value crystal clear. Through real examples of copy from major brands, you’ll break down what makes a promise believable, a hook irresistible and a message worth remembering. The only downside is that you’ll start spotting weak copy everywhere. It’s a blessing and a burden.
