ŠŠŠumica | Friday | 12PM
The battle for attention is an interesting story. It’s not just about grabbing eyes; it’s about keeping them. Every scroll, swipe and click compete for just a little bit of our never-shorter attention span because engagement and retention reign supreme. Explore the metrics that matter, the evolving consumer psyche and the art of captivating an audience in an era where attention is the new currency.
The experts that developed the soon-to-be published IAB Croatia’s Guidelines for Attention in Digital Marketing, Anja Sedak Burčak (Head of Digital Marketing, Wiener osiguranje, Member of IAB Croatia Attention Hub), Branimir Karačić (VP of Marketing, Sofascore, IAB Croatia Member), Mia Lasić (Senior Digital Marketing Specialist, Addiko bank, Member of IAB Croatia Attention Hub) and Damjan Planinc (Country manager Croatia & Slovenia, Teads, Member of IAB Croatia Attention Hub), await your eyes and ears in a discussion all about attention moderated by Kristijan Gregorić (Managing Director and Partner, Valicon, Member of IAB Croatia Attention Hub). You could pay attention at this one.
