In our market, every milestone is a stress test. And while brand anniversaries here may not turn into global cultural moments, they become something just as revealing: a leadership moment, a relevance check, a budgeting decision — and yes, a very public exam. But they’re also something more. They’re proof of resilience and consistency, of surviving trends, crises and competition and still being here. The real challenge, of course, is staying fresh, modern and forward-looking instead of slowly turning into a legacy dinosaur.
When your market is smaller, everyone already knows you. Everyone has an opinion and everyone remembers your last mistake. Which makes every brand anniversary a chance to show evolution. Moderated by Ida Prester (Moderator & TV Journalist) with Marko Janković (Director, Jedinica), Tamara Karagity (Corporate Communications & Marketing Director, INA, Member of IAB Croatia), Marcela Rukavina (Director of Media Solutions, Native Advertising and miss7 Group) and Tatjana Spajić (Corporate Communications Director, Studenac), this panel will explore how brands turn years into momentum, how they celebrate without standing still and how they prove they’re still bold, contemporary and ambitious. In a market like ours, longevity is all about staying relevant, respected and ready for what’s next, while at the same time continuously reinventing yourself to remain exciting, current and unmistakably alive.
