DK LLLounge | Friday | 5:10 PM
We really do not need to give you the millionth introduction about how information is now instantly available, everywhere, all the time. You already live that. That’s exactly why events have started to matter even more as memorable experiences that strengthen identity and keep people talking long after they end.
Events bring that value of connection that pushes their influence faaar beyond the physical moment and into communities. How do they do it? What are the trendy topics in event marketing now? Is it a smarter use of technology? Are there some better formats for real interaction?
Moderated by Bojan Mandić (Croatia Manager, Confiva), this conversation will look at how events are increasingly being designed as platforms for long-term relationships instead of one-off experiences people forget by Monday. From changing audience expectations and technological advancements to growing demands for longevity, relevance and value-driven engagement, Nina Rejic (Head of Digitalisation Projects, SPIRIT Slovenija) and Dražen Novak (Marketing Director, Večernji list) will take a practical look at how events are becoming strategic tools for transformation, capable of explaining change, activating people and strengthening culture in ways no other medium quite can.
Ultimately, the challenge is whether we are ready to unlock events’ full potential: transforming one-time interactions into lasting communities, sustaining momentum beyond the spotlight and building connections that continue to grow over time.
