Hall BEE | Saturday | 12:15PM
Step into the corridors of industry giants — with all the intricacies and nuances of their communication. What is the best way to leverage digital to strike your goals? Is bigger better — in terms of budgets and reach of course? How to strike a balance between internal and external communication, ensuring both are effective? In a sea of corporate messages and diverse product lines, what makes communication consistent but also unique?
So let’s get down to business together with representatives of large enterprises, Zvonimir Pelko (Global Digital Business & Growth Manager, JGL, IAB Croatia Member) will moderate this discussion with Anja Ivanetić (Head of Digital Marketing, Erste&Steiermärkische Bank, IAB Croatia Member), Tihana Vujčić (Marketing Director, Barcaffé, Atlantic Grupa, IAB Croatia Member), and Marina Parić (Brand and marketing communication manager, A1 Hrvatska, IAB Croatia Member), who will reveal the unique challenges and opportunities that come with orchestrating impactful communication and big budgets — because in the world of industry giants, making an impact is not just a goal, it’s a necessity.
