DK LLLounge | Friday | 4:30 PM
Every agency has that one job. The one that ended with “never again” and lessons for life.
At a certain point we all ignored a red flag because the budget looked tempting, the brand looked sexy or the team thought, “How bad can it be?” (famous last words). And sure, we could invite agency leaders to sit here and complain. But we don’t like complaining. We prefer to understand why they said yes in the first place. And why they will say no in the future.
But good news: every bad job is a lesson in disguise. So join Blanka Kovačec (Founder and Editor-in-Chief, Mamager.hr, Member of IAB Croatia), Mladenka Tomić (CEO & Brand Manager, Fabula, Member of HURA & IAB Croatia), Ana Tolić (Managing Director, CMG Digital, Member of HURA & IAB Croatia) and Hrvoje Anić (CEO, Spread, Member of IAB Croatia) to hear real-life agency stories: what questions agencies now ask before jumping in, what boundaries got built, what signals to watch out for in the future so next time there are no regrets when taking on projects. We know revenue is necessary, but also that discipline builds empires.