POOLSIDE Stage | Saturday | 1 PM
Media agencies used to focus on one thing: buy media. Negotiate rates, place ads, optimise reach and move on to the next campaign. Simple times. Fast forward to today and the job description looks… slightly different. Media agencies now sit at the intersection of data, technology, creativity and business strategy. Which raises some interesting questions. What exactly is a media agency today when creativity, data and technology collide? Are they now faster and more innovative? How are retail media, CTV and programmatic reshaping the value of media agencies? And what will media agencies look like in 2030 and beyond?
Irena Petek (Managing Director, Studio Nexus, Member of HURA and IAB Croatia, Croatia), Ahmed Hadžić (Chief Vision&Partnership Officer, CEO, Reach, Bosnia and Herzegovina), Valerija Prevolšek (Managing Director, Pristop Media, Slovenia) and Marija Matić (Strategy and Clients Director, Direct Media, Serbia) are coming to Rovinj for Dani komunikacija to discuss how media agencies are moving beyond buying impressions and into designing the systems that actually drive results. Or in other words, in five years only, media agencies will look a heck of a lot different.