The Garden Stage powered by Somersby | Saturday | 11:30 AM
AI cuts junior roles? Efficiency beats progress? Nobody seems happy — yet no one leaves? Is marketing still a dream job or quietly collapsing under pressure? If that sounds like a conversation the industry has been postponing for a while, that’s exactly why it’s here. Well, you guys voted for this one, which suggests the question is already floating around many office kitchens.
Marija Čortan (Chief Digital & Marketing Officer, L’Oréal Adria-Balkan, Member of IAB Croatia), Ivan Frančešević (Chief Data Officer, SeekandHit, Member of HURA & IAB Croatia), Marin Ostojić (Creative Director, ZOO agencija, Member of HURA & IAB Croatia) and Marko Matejčić (Intelligence and Data Products Lead, Adverity) bring perspectives from brand, performance, creativity and strategy to explore what the job really looks like right now. Whether it’s a dream job or a beautifully disguised trap… well, that part we’ll let the panelists argue about.