Influencer marketing has become one of the most powerful channels for reaching audiences — but also one of the least transparent. As the creator economy grows, so do questions about disclosure, trust and responsibility. When should content be clearly marked as advertising? Who should be responsible: the influencer, the brand or the platform? Inspired by the industry initiative “Važno je znati kad se plati”, this conversation brings together policymakers, industry leaders and creators to discuss how to balance creativity, commercial partnerships and consumer protection.
Moderated by Bojana Božanić Ivanović (CEO, Lider Media, Member of IAB Croatia), this panel brings together key voices shaping regulation, media and the creator economy, Damir Habijan (Minister of Justice, Public Administration and Digital Transformation), Kamilo Antolović (Sveučilište Algebra Bernays, Permanent Court Expert for Advertising, Member of the IAB (Self-)regulation Hub), Robert Tomljenović (Vice-President of the Media Council, Media Regulatory Authority AEM) and Andrea Čović Vidović (Head of Media and Deputy Head of Representation, European Commission in Croatia).