Hall BEE | Saturday | 1PM
It is nice to be in the loop, isn’t it? To know what to expect and be prepared for what’s to come. This holds especially true in the dynamic landscape of digital advertising. Insights about online media investments, where your customers spend hours scrolling, what industry sectors are rising and are worth investing in… If only there were some expert assessment of online media investment that could help you answer these questions.
Spoiler alert: there is — thanks to IAB Croatia, the leading Croatian-level industry association for the digital marketing ecosystem which delivered the first ever online media AdEx for Croatia under the global IAB benchmark, marking only the beginning of relevant data influx in the country.
Members of the IAB Croatia Online Media AdEx Hub are coming to DK2024 — Vjekoslav Srednoselec (Chief Operating Officer, dentsu Croatia, HURA and IAB Croatia Member), Boris Zatezalo (Meta lead Croatia, Aleph, IAB Croatia Member) and Matej Sever (Product Manager, Ipsos, IAB Croatia Member), together with the moderator Rajna Cuculić (CEO, GroupM Croatia/Slovenia, HURA and IAB Croatia Board Member) — to give everyone who considers themselves a serious marketer a two-part session on digital trends from the new IAB Croatia’s AdEx report and a panel discussion that will give you a wider picture of the current digital situation in Croatia.
