The Garden Stage powered by Somersby | Friday | 4:2O PM
Creativity is the essential pulse of human progress, a powerful force that turns raw intuition into the world we see and feel around us.
But there was a time when creative work could afford to be a little mysterious. To arrive quietly and take its time.
That time is… not now. Today, the moment you create something is also the moment you need to explain it, frame it, post it, push it and keep it alive. Creativity no longer travels alone – it comes with formats, platforms and expectations. Before anyone even feels your work, it already needs to say what it is, who it’s for and why it matters. And fast.
Because while creativity still asks for silence, doubt, instinct and time… the world around it demands speed, visibility and constant proof that you exist. An illustrator is no longer just a style, but a presence. A musician isn’t just making songs, but building a universe. A creative today isn’t only judged by the work – but by everything orbiting around it. So what happens when packaging becomes part of creating?
Croatia’s most awarded female creative director Jelena Fiškuš (Creative Director and Co-founder, Studio Sonda, Member of HURA and IAB Croatia, Member of DK Organizing Committee) brings together singer-songwriter Marko Purušić aka Baby Lasagna, artist Marina Mesar aka OKO and designer Gala Marija Vrbanić, founder of Tribute Brand, for a conversation about what creativity actually needs today – structurally, emotionally and professionally – to stay true to itself. Less “how to go viral”, more “how to stay real while doing it”.
