DK LLLounge | Saturday | 1 PM
Your audience still exists, but the decision-maker is increasingly an AI agent. While people scroll, compare and hesitate, their digital assistants filter, rank, negotiate and recommend. The human confirms and the agent decides. With this the path to purchase something starts to look less emotional and more computational, less “I love this brand” and more “my bot says it checks out.” And just like that, marketing shifts from “How do we grab attention?” to “How do we pass the algorithmic gatekeeper?”
This session tackles a question that feels futuristic but practical at the same time: what does marketing look like when the audience isn’t the one making the call? What happens when your campaign needs to convince a system before it ever reaches a person? Cro.AI opens the hood with Davor Aničić (Velebit AI CEO & Cofounder, CroAI Board Member), Andrej Tonković (Head of Sales & Account Manager, Arbona, Member of HURA & IAB Croatia), Tena Turčinović Barukčić (Marketing Project Manager, Solflare) and Stefan Martinić (Attorney-at-Law, Law Office Stefan Martinić, LL.M. in Tech Law, Harvard Law School & LL.M. LSE; CIPP/E) to explore what needs to change in how we build assets and how brands should rethink messaging, documentation, governance and data flows. If your next customer comes with an algorithm attached, you’ll want to know how to speak its language.